Live Company Group PLC BRICKLIVE opens in Argentina
21 May 2018 - 5:00PM
RNS Non-Regulatory
TIDMLVCG
Live Company Group PLC
21 May 2018
RNS Reach
21 May 2018
LIVE COMPANY GROUP PLC ("LVCG" or the "Company")
BRICKLIVE DOORS OPEN IN ARGENTINA
LVCG is pleased to announce that BRICKLIVE has arrived in Buenos
Aires with a show that opened on the 19 and 20 May 2018. A further
three days are scheduled over the weekend of the 25-27 May 2018 at
the famous La Rural Exhibition Centre.
The show features popular BRICKLIVE content including LEGO
Safari animals, brick pits including Duplo and Soft Play,
racetracks, the ever-popular graffiti wall and a host of build
zones made up of LEGO fans favourites including Star Wars,
Minecraft, Friends, City and Architecture bricks.
The themed build zones are enhanced by character actors bringing
the interactive experiences to life.
BRICKLIVE's licensed partner for Argentina, EXIM ENT, has
attracted new sponsors for the Buenos Aires show including Banco
Macro, one of the largest banks in Argentina. EXIM ENT is
BRICKLIVE's licensed partner for countries in LATAM including
Argentina, Uruguay and Mexico, operating on a license fee and
working closely with the regional and international Brick Live
Group team.
Further content sees BRICKLIVE working with the 501(st) Legion,
Garrison Argentina that will allow Star Wars fans a photo
opportunity with their favourite characters in the Star Wars build
zone.
Jonathan Hofman, Head of Production for the South American
BRICKLIVE partner EXIM ENT said, "We are proud to bring our amazing
new BRICKLIVE show to the families of Buenos Aires. It's such a
delight to see families playing and building together, no matter
what their age. We are excited to welcome even more visitors next
weekend before we move onto the cities of Cordoba and Rosario in
July."
David Ciclitira: Executive Chairman at Live Company Group, said:
"Watching BRICKLIVE events grow and thrive around the world is
unbelievably exciting. Following their first show at the end of
last year in Campinas, we are excited to now be building a presence
in Argentina which demonstrates the universal appeal of the
BRICKLIVE offering. The Buenos Aires event is a perfect example of
just how diverse a BRICKLIVE event can be. There is something for
animal lovers, Star Wars fans, AFOLs and children. BRICKLIVE events
have the potential to appeal to a variety of demographics and the
Buenos Aires show is proof of this."
-END-
Enquiries:
Live Company Group Plc
David Ciclitira Tel: 020 7225 2000
Stockdale Securities Limited
Richard Johnson / Edward Thomas Tel: 020 7601 6100
Shard Capital Partners LLP
Damon Heath Tel: 0207 186 9950
W Communications, PR agency
James Porter Tel: 07568 514 244
About the Company:
Brick Live Group
Brick Live is a network of partner-driven fan-based shows using
BRICKLIVE-created content worldwide. It owns the rights to
BRICKLIVE - interactive experiences built around the creative ethos
of the world's most popular construction toy - LEGO(R). BRICKLIVE
actively encourages all to learn, build and play, and provides an
inspirational central space where like-minded fans can push the
boundaries of their creativity. Brick Live Group is not associated
with the LEGO Group and is an independent producer of
BRICKLIVE.
Parallel Live Group
Parallel Live was founded by David Ciclitira in 2015 and owns
the rights to promote BRICKLIVE in the USA. It will be responsible
for running and promoting those events, including the location
hire, event design, event construction, advertising and marketing,
media planning, website design, event management, public relations
and ticket sales, while Lego Systems, Inc will provide some of the
content.
Website: www.livecompanygroup.com
Partner website: www.eximent.com
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END
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May 21, 2018 03:00 ET (07:00 GMT)
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