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Sinclair (William) Holdings PLC

26 January 2015

26 January 2015

WILLIAM SINCLAIR APPOINTS DECCO AS NATIONAL DISTRIBUTOR

William Sinclair ("Sinclair"), the most technically advanced manufacturer in UK horticulture market, has signed a national distribution agreement with the leading garden wholesaler, Decco, covering the Company's full suite of brands; J. Arthur Bower's, Growing Success, New Horizon and Deadfast. Retailers can now place direct delivery or warehouse orders with Decco.

Richard Carr, Commercial Director, William Sinclair said:

"I am delighted to have appointed Decco as Sinclair's nominated national retail distributor. Having worked with Decco for many years, I know that they provide an exceptionally high level of service to retailers of all sizes across the full spectrum of distribution channels and they have served Sinclair and our customers well in the past.

"Retailers now have a choice of where they can purchase our products and our preferred route is that they place their direct delivery or warehouse orders with Decco."

Sinclair has recently announced a raft of new products including the unique GrowQube(R) single tomato planter which will feature in a GBP1m TV advertising campaign this spring. It has also invested over GBP0.5 million in a major brand transformation of its J. Arthur Bower's and Growing Success ranges which have also benefited from new multi-purpose compost and no-dig soil improver product launches.

In addition, the Lincoln-based company has just opened a new GBP25 million supersite at Ellesmere Port where it produces the revolutionary new peat substitute, SuperFyba(R) which will gradually replace peat in all retail growing media by the Government's 2020 deadline.

John Findlay, COO, Decco, said:

"Sinclair is a key and increasingly important player in the growing media, fertilisers and chemicals categories and we are pleased that their new management team recognises the important role that a wholesale distributor can play in getting their products to market.

"For the convenience of our customers, we will hold stocks of Sinclair products at our distribution warehouses throughout the UK and we will also handle invoicing on direct deliveries. Between us, I am confident we can help the Sinclair brands to grow in 2015 and beyond."

For further information:

William Sinclair Holdings PLC

   Peter Rush, Chief Executive                               Tel: 01522 537 561 
   Mark Way, Corporate Communications           Tel: 07786 116991

This information is provided by RNS

The company news service from the London Stock Exchange

END

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