Intertainment Launches Business Solutions Initiative Targeting Entertainment, Sports, Brand and E-Commerce Verticals
15 November 2012 - 12:45AM
Marketwired
Intertainment Media Inc. ("Intertainment" or the "Company") (TSX
VENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:I4T) is pleased to announce
that it is launching a marketing services solutions initiative to
service, scale and monetize its inroads within the entertainment,
sports, celebrity and e-commerce industries. With global partner
brands that include KISS, Disney, Daughtry, Dreamworks, Fox,
IndyCar, Live Nation, The Barclays Center and Marvel, to name a
few, the new solutions will focus on growing this segment as well
as looking to deliver world class production solutions for
existing, and newly acquired, tier one brands. The solution
offering will leverage Ortsbo's developed technology for global
language applications as a "powered by Ortsbo" ingredient in the
offering.
The global live music and entertainment industry is poised to
exceed $1.25 trillion by 2016 according to Strategy Analytics, and
like many, it will see a steady decline in the English only online
viewing segment which is currently at 27% according to Internet
World Stats, which now counts over 2.1 Billion persons. Challenges
with translation and localization cost US firms an estimated $50B
in potential sales, according to the US State Department and
providing solutions that remove communication barriers across the
internet is an inherently valuable proposition. The Intertainment
business solutions enterprise will be strategically positioned at
the intersection of language and commerce to capture a significant
share of this burgeoning market place.
Recently, Intertainment's programs, including its Fantalk and
technology inroads into live concert programs have garnered
significant media attention, including:
Pando Daily article:
http://pandodaily.com/2012/10/10/ortsbos-partners-with-daughtry-fan-talk-platform-delivers-a-realtime-community-portal-in-66-languages/
Wall Street Journal article:
http://blogs.wsj.com/speakeasy/2012/09/13/no-more-lines-for-kiss/
USA Today article:
http://www.usatoday.com/life/music/news/story/2012-07-26/kiss-rock-band-social-hub/56525046/1
Wired Social Hub article:
http://www.wired.com/geekdad/2012/08/ortsbo-breaks-language-barrier/
As outlined in a separate release, Ortsbo will continue to focus
on 1) Global Communication Solutions that include Global Customer
Care and Market Communications, 2) Game solutions for player
communications and content transformation, and 3) Social network
with a cross language focus.
The Intertainment marketing solutions offering will focus on the
Entertainment, Sports and Ecommerce verticals. Some of these
offerings will include:
Closed Captioning - allows seamless broadcast with self selected
multi-language closed captioning options, effectively and
efficiently.
Plug-in services - Clients will be able to, in a matter of
minutes, add the language translation services into their online
broadcast.
Micro domain configuration - Clients will be able to effectively
customize a language services platform for their own particular
business sector or company offerings. This cost effective service
has been shown to increase language translation to over 93% or
greater.
Customized applications - A custom set of tools and applications
allowing clients to localize solutions to meet the demand of their
customers.
Ecommerce - Online stores, shopping carts and checkout areas
will have the opportunity to include multi-language offerings,
increasing the opportunity to globalize sales.
Enhanced production services - For clients who want a full
broadcast production offering.
While initial Ortsbo focus was driven through the global
consumer market, Ortsbo's go forward focus is on the commercial
marketplace as the opportunity to effectively monetize consumer
activities proves challenging for the entire social market. While
Ortsbo played a role in the early development of momentum in the
Entertainment and Sports industries, it became evident that there
was a broader opportunity in the market space. What's more, much of
the Ortsbo opportunity extended beyond the Entertainment space.
That's why Intertainment is launching this new initiative as well
as establishing the "powered by Ortsbo" relationship and
positioning. Intertainment believes that its resources are best
suited to capitalize on commercial entertainment and sports revenue
opportunities where its proprietary business solutions and language
services have the greatest opportunity for sustainable growth,
revenue and value.
Intertainment is currently finalizing a number of strategic
opportunities and support structures and expects to announce those
in the coming weeks.
About Intertainment Media Inc.
Intertainment is one of Canada's leading technology incubators
and is focused on developing, nurturing and investing in both North
American and global technologies and companies that provide
technology solutions for brands and consumers alike. Intertainment
also owns and operates a number of key properties including Ad
Taffy, itiBiti, Ortsbo, Deal Frenzy, The Sweet Card and Magnum,
with investments in leading edge technologies and social media
platforms including theaudience.com. For more information on
Intertainment and its properties, please visit
www.intertainmentmedia.com.
Intertainment is headquartered in the Toronto, Canada region,
with offices in New York, Los Angeles and San Mateo, CA and is
listed on the TSX Venture Exchange under the symbol "INT" (TSX
VENTURE:INT) and in the US on the OTCQX Market under the symbol
"ITMTF". Intertainment is also traded in Europe on the open Market
(Regulated Unofficial Market) of the Frankfurt Exchange through the
XETRA trading platform under the symbol "I4T".
This news release may contain certain forward-looking
information. All statements included herein, other than statements
of historical fact, is forward-looking information and such
information involves various risks and uncertainties. There can be
no assurance that such information will prove to be accurate, and
actual results and future events could differ materially from those
anticipated in such information. A description of assumptions used
to develop such forward looking information and a description of
risk factors that may cause actual results to differ materially
from forward-looking information can be found in the company's
disclosure documents on the SEDAR website at www.sedar.com. The
company does not undertake to update any forward-looking
information except in accordance with applicable securities
laws.
This release may contain forward looking statements within the
meaning of the "safe harbor" provisions of US laws. These
statements are based on management's current expectations and
beliefs and are subject to a number of risks and uncertainties that
could cause actual results to differ materially from those
described in the forward looking statements. Intertainment Media
Inc. does not assume any obligation to update any forward looking
information contained in this news release.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Contacts: Intertainment Media Inc. David Lucatch CEO
800-395-9943info@intertainmentmedia.com
www.intertainmentmedia.com