NEW YORK, Feb. 11, 2016 /PRNewswire/ -- LEGO Systems,
Inc. will showcase its collection of new building sets—over 300 new
products—at this week's North American International Toy Fair.
Among the new offerings is LEGO® NEXO KNIGHTS™, a new
original LEGO property that depicts a medieval kingdom set in a
futuristic world. New LEGO products are on display in booth #1635
in Hall 3B of New York City's Jacob K. Javits Convention
Center from February 13-16.
"The LEGO system of play empowers children of all ages and
interests to be creative, innovative and imaginative by snapping
bricks together to bring their ideas to life. Our builders are only
limited by their imaginations and we are excited to offer them more
sets than ever before to inspire endless hours of creative play,"
said Søren Torp Laursen, president, LEGO Systems. "As a classic,
creative play experience, we're energized by the opportunities to
keep building our relationships with children and their families in
order to invite more children into the LEGO brand and to keep them
building during, and even beyond their childhood years."
Younger Builders (Ages 1½+)
LEGO
DUPLO®, with bricks two times the size of a classic
LEGO brick, introduces children as young as 18 months to the world
of LEGO building. Twenty-eight new DUPLO sets include classic
themes such as My First Garden,
Little Plane and Baby Animals, along with favorite
licensed themes and characters including Disney's Junior
Mickey Mouse Clubhouse™ and Doc
McStuffins™. New to the DUPLO line this year
is Disney's Junior Miles from Tomorrowland™. Sets
range from $9.99 to $99.99.
Featuring modular pieces and elements, such as walls and
archways, plus step-by-step instructions to help young builders
gain confidence as they get started, LEGO Juniors is the
perfect age-appropriate building experience for builders who are
new to classic LEGO bricks. Iconic themes provide a relevant and
fun building experience with sets including Police Helicopter
Chase and Batman™ & Superman™ vs. Lex
Luthor™. Also new for this year is MARVEL™ Ironman
vs. Loki and Disney Princess Ariel's Dolphin
Carriage. Sets range from $9.99 to
$29.99.
Creative Building (Ages 5+)
LEGO Classic
continues, offering a variety of brick collections that foster
open-ended building fun such as the new LEGO Creative Building
Set for $29.99. LEGO
Creator offers vehicles, creatures and structures such as a
Super Soarer, Park Animals and Treehouse Adventures,
each with 3-in-1 building options, delivering hours of play value.
Sets range from $4.99 to $69.99.
Advanced builders will love the challenge of new LEGO
Technic sets such as Hydroplane Racer and Heavy Lift
Helicopter that offer technical elements like gears, beams,
pulleys, actuators and pneumatics. Sets range from $12.99 to $279.99.
Themed Building (Ages 5+)
LEGO City puts a
build-and-play spotlight on real-life heroes, packed with detailed
models, exciting missions and humorous characters. Thirty-four new
sets cater to a variety of interests, anchored by four new
subthemes: Fire Response, Prisoner Island,
Airport and Volcano Exploration, plus new items
in the Great Vehicles theme. Sets range from $6.99 to $119.99.
LEGO Friends offers richly detailed building and role
play centered on the adventures of five girls who reside in
Heartlake City. Twenty-three building sets in new Adventure
Camp, Birthday and Amusement Park subthemes, such as
Adventure Camp Tree House, Birthday Party and Amusement
Park Roller Coaster are
complemented by digital and television content that will be
introduced throughout the year. Sets range from $4.99 to $99.99.
LEGO Speed Champions lets builders create some of the
fastest and most popular supercars in the world, such as the
Ford Mustang GT, Audi R8 and Chevrolet Corvette
Z06. Sets range from $14.99 to
$69.99.
The second chapter of LEGO Elves features heroine Emily's
return to the enchanted town of Elvendale to help her friends, the
magical elves, save the majestic baby dragons and return them to
their mother. Ten new sets, with accompanying digital content
throughout the year, offer builders fantasy role-play and story
starters including Elvendale School of Dragons, Fire Dragon's
Lava Cave and The Secret Market Place. Sets range
from $9.99 to $99.99.
The LEGO NINJAGO™ saga continues with new television
episodes on Cartoon Network and 16 new building sets loaded with
features and functions to provide hours of building and role play
fun, including Ninja Bike Chase, The Lighthouse
Seige, and Misfortune's Keep, available in March.
Sets range from $9.99 to $119.99.
LEGO NEXO KNIGHTS™ is the newest original LEGO property
that follows five young, brave knights who 'download' special
powers to their shields in order to battle the royal court's evil
Jestro and a cast of monsters to restore peace. The story comes to
life through 28 new LEGO sets such as Clay's Rumble Blade
and The Fortrex. An episodic television series on Cartoon
Network and a digital gaming app that integrates with the products
and television show fuel story-driven gameplay. Sets range from
$9.99 to $119.99.
Licensed Building – The Walt Disney Company (Ages
5+)
Eight new LEGO | Disney
Princess™ sets encourage children to build with
timeless characters like Ariel and Jasmine
or new favorites from Disney's Frozen – Anna and Elsa found
in Arendelle Castle Celebration. Sets range from
$12.99 to $54.99.
LEGO MARVEL™ Super Heroes brings characters from comic
books and new movie releases to LEGO brick form, including sets
corresponding with the 2016 theatrical release of Marvel's
Captain America: Civil War and a new collection of sets
based on Ultimate Spider-Man™. New this year are collectible
MARVEL Mighty Micros, each containing a Super Hero and a
villain plus their vehicles such as Spider-Man vs. Green
Goblin. Sets range from $12.99 to
$119.99.
LEGO Star Wars™ adds 25 new sets in 2016 to
the best-selling building collection. Sets are inspired by classic
Star Wars films, the all new animated television series LEGO
Star Wars: The Freemaker Adventures and the animated
television show Star Wars Rebels, as well as the 2015
blockbuster Star Wars: The Force Awakens, plus scenes from
the highly anticipated Star Wars: Rogue One
film, ranging in price from $9.99 to
$149.99. Continuing for the second year is a line of
buildable figures for ages 6+ featuring iconic Star Wars
characters, including Rey, Kylo
Ren and Captain Phasma, providing a different
kind of building experience and new play possibilities. Sets range
from $19.99 to $34.99.
Licensed Building (Ages 5+)
Favorite DC Comics Super
Heroes mark their 5th year in LEGO form in a new collection of
building sets. LEGO DC Comics™ Super Heroes introduces
three new Batman™ products, plus three new sets tied to
Warner Bros. Pictures' highly anticipated new action adventure
feature film Batman v Superman: Dawn of Justice™ coming to
theatres on March 25, 2016. New this
year are collectible Mighty Micros which each contain a DC
Comics Super Hero, a DC Comics Super-Villain and their vehicles to
provide opportunities for children to build and play with their
beloved DC Comics characters in micro scale. Sets range from
$9.99 to $79.99
New LEGO The Angry Birds™ Movie line brings Red
and his friends to life in hilarious and action-packed building
sets inspired by The Angry Birds Movie. Six sets, including
Piggy Pirate Ship and King Pig's Castle, feature
special launching functions to inspire hours of play. Sets range
from $12.99 to $89.99.
Building adventures of LEGO Minecraft continue to bring
the creative possibilities of the hit virtual game to physical
play. Five sets feature key moments and worlds from the game and
include iconic characters and items true to the game's universe.
Sets range from $19.99 to $109.99 and
include key biomes such as The Jungle Tree House and The
Fortress.
Constraction (Ages 6+)
The original constructible LEGO
action figure line, LEGO BIONICLE®, features 17
new building sets ranging from $9.99 to
$24.99, including Unamarak the Hunter, Tahu Uniter
of Fire and Pohatu Uniter of Stone.
Collectibles (Ages 5+)
LEGO Minifigures™ allow
LEGO fans to collect and build their own minifigure population with
50 never-before-seen LEGO Minifigures debuting in three waves this
year. Mystery packaging includes one figure each for $3.99.
The mini character building of LEGO MIXELS inspires
creativity, imagination and hours of fun along the way. With three
new series premiering this February, June and October, fans can
collect 27 characters from the Mixels content seen on Cartoon
Network. Sets are $4.99 each.
LEGO Architecture celebrates the past, present and future
of architecture through the medium of the LEGO brick. Each set
contains a book featuring step-by-step building instructions along
with history, information and photos of the world's most iconic
structures. All new Architecture city skylines feature the iconic
buildings and landmarks of metropolises such as Berlin, New
York City and Venice. Sets range from $29.99 to $59.99.
Through the online LEGO Ideas community, fans may propose
their original designs to become new LEGO sets and then vote for
their favorites. Each year, several submissions are approved,
produced and sold as official LEGO sets. Available in April,
LEGO Maze ($69.99) lets fans
build, customize and play a maze game.
LEGO Exclusives, available through shop.LEGO.com and LEGO
Stores, give skilled builders a more challenging and complex
building experience, such as the new LEGO Ghostbusters™
Firehouse Headquarters ($349) and LEGO Brick Bank ($169.99).
About the LEGO Group
The LEGO Group is a privately
held, family-owned company with headquarters in Billund,
Denmark, and main offices in
Enfield, USA, London,
UK., Shanghai, China, and
Singapore. Founded in 1932 by
Ole Kirk Kristiansen, and based on
the iconic LEGO® brick, it is one of the world's leading
manufacturers of play materials.
Guided by the company spirit: "Only the best is good enough",
the company is committed to the development of children and aims to
inspire and develop the builders of tomorrow through creative play
and learning. LEGO products are sold worldwide and can be virtually
explored at www.LEGO.com.
For more news from the LEGO Group, information about our
financial performance and responsibility engagement, please visit
http://www.LEGO.com/aboutus.
LEGO, the LEGO logo, DUPLO, MINDSTORMS, BIONICLE, NINJAGO, the
Minifigure, and the brick and knob configuration are trademarks of
the LEGO Group. © 2016 the LEGO Group.
© 2016 MARVEL
STAR WARS and related properties are trademarks and/or
copyrights, in the United States and other countries, of Lucasfilm
Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.
DC Universe and all related characters are elements or
trademarks of and © 2016 DC Comics. (s15)
© 2016 Mojang AB and Mojang Synergies AB. MINECRAFT is a
trademark or registered trademark of Mojang Synergies AB.
Chevrolet, Corvette, Corvette Z06, all related emblems, and
vehicle body designs are General Motors Trademarks used under
license to the LEGO Group.
Ford Motor Company Trademarks and Trade Dress used under license
to the LEGO Group.
Officially Licensed by AUDI
AG.
© 2016 Rovio Animation Ltd. Angry Birds and all related
properties, titles, logos and characters are trademarks of Rovio
Entertainment Ltd and Rovio Animation Ltd and are used with
permission. All Rights Reserved.
© 200_Columbia Pictures Industries, Inc. All rights
reserved.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/lego-systems-unveils-hundreds-of-new-building-sets-to-spark-creative-play-for-builders-of-all-ages-and-interests-300218826.html
SOURCE LEGO Systems, Inc.