Launches the next-generation AI powered omni-channel
Marketing Platform with a new digital marketing and enhanced
loyalty & rewards solution
NEW DELHI, Sept. 23, 2021 /PRNewswire/ -- Comviva, the
global leader in mobility solutions, today announced its exciting
new capabilities to help Communication Service Providers (CSPs)
deliver personalized customer experience at scale and drive
growth.
The new launch marks an acceleration of the Telecom industry's
move towards a technology-led, integrated platform play for digital
engagement and customer lifetime value - which is already a key
disrupter in other industries.
The new solutions announcements include:
- Launch of its next generation MobiLytixTM
Marketing Studio – integrated portfolio of marketing
solutions that includes Real Time Marketing, Digital Marketing,
Rewards & AI workbench (AIX)
- Introduction of a new MobiLytixTM Digital
Marketing solution - a customer engagement automation
platform for digital channels
- Major enhancement of the MobiLytixTM
Rewards solution - a platform for delivering engaging
loyalty and rewards programs for end consumers, enterprises and
employees.
Comviva's
new MobiLytixTM Marketing Studio
platform, provides Communication Service Providers (CSPs) with
one-stop capabilities to execute omni-channel high-impact marketing
programs for boosting revenue and customer lifetime value. With a
new Digital Marketing solution, enhanced Rewards and loyalty
platform, results-proven AI and Real Time Marketing products
capabilities, the new Comviva platform empowers businesses to take
full control of customer engagement across the entire lifecycle and
deliver differentiated real-time digital experiences at scale.
Speaking on the occasion, Manoranjan 'Mao' Mohapatra, Chief
Executive Officer at Comviva said, "Our strategy to unleash
personalized digital experience at scale is delivering immense
value and growth for our customers. I am thrilled to
announce the launch of our next generation MobiLytix™
Marketing Studio that delivers an AI-powered
seamless digital experience to customer across channels. These are
exciting times, and we are proud to be taking the lead in shaping
the agenda of best-in-class customer experience in the
industry."
Amit Sanyal, EVP & Chief
Operating Officer - Consumer Value Solutions at
Comviva said, "Delivering personalized, contextual digital
experience in real-time and at scale is the next big thing for
marketers. We are happy to take the forward step in this direction.
With MobiLytix™ Marketing Studio, we are creating new
capabilities and benchmarks to maximize digital experience in
real-time through technology. Each solution, used either
stand-alone or in combination, shall help businesses to drive
impactful business outcomes."
MobiLytix™ is one of the leading marketing platforms
globally that unifies customer engagement, data science and
intelligent AI driven automation capabilities within a single
platform to execute campaigns real-time and at scale. By engaging
customers with the right message, at the right time, across any
channel, organizations can improve customer experience, increase
customer lifetime value, and drive revenue growth. With over 200
million deployed customer base and clients achieving incremental
revenue of 8% and more, MobiLytix™ has a proven track record
of customer success.
For further enquiries, please contact:
Sundeep Mehta
PR & Corporate Communications
Comviva Technologies Ltd.
Email: pr@comviva.com
Logo:
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