Nearly 1000 current owners and prospective
buyers weigh in, revealing strong industry perspectives, with a
staggering 90% planning to flock to the LA Auto Show for an
up-close look at the latest EV innovations
LOS
ANGELES, Nov. 15, 2023 /PRNewswire/ -- With a few
days remaining before the Los Angeles Auto Show® opens
its doors to hundreds of thousands of consumers on November 17-26, organizers have released the
results of an EV-focused survey conducted last week to previous
attendees of the annual event. The results highlight the strengths
of the current electric vehicle marketplace.
Insights from 2023 LA Auto Show EV Survey include:
- 65% are considering an EV purchase
- 47% were more likely to purchase an EV following the
collaboration between Tesla and more than 17 car makers to utilize
Tesla's Supercharging network
- 72% of current owners say their satisfaction increased since
owning an EV
- 62% of owners were influenced by California's EV rebates, tax credits, or
incentives
While every manufacturer and battery producer is developing new
technology that will increase range and reduce charging times, it
seems that charging station availability is a continuing
conversation for potential owners. However, several respondents
expected to see a shift as Tesla charging stations were made
available to owners of other brands, with very positive comments
about Tesla facilities.
Another factor of EV ownership for California drivers was the new Time-of-Use
electricity rates, which attempts to encourage homeowners to reduce
electrical consumption during peak evening hours. The variable
rates could be seen as an incentive to EV owners charging at home
and suggests most EV owners have been able to adopt strategies to
charge outside of the peak rates.
On another positive note, it appears that EV owners have far
less concern than expected about a wide number of issues including
vehicle safety, safety at charging stations, performance,
maintenance and reliability. The latter two are in stark contrast
to some owners of conventional gasoline vehicles, where servicing,
breakdowns, and recalls can receive high dissatisfaction scores.
There was also less concern about resale value, which might reflect
that 56% of respondents had owned their EV for less than two years.
However, 46% have used their EV for more than three years and
resale remains less of a concern.
UNPRECEDENTED GAS & EV DRIVING OPPORTUNITIES
The
116th Los Angeles Auto Show will run from November 17-26 at the LA Convention Center. The
show will feature displays and brand showcases from a wide range of
automotive brands, with eligible drivers taking advantage of demo
opportunities in the latest models from Cadillac, Chevrolet, Ford,
Hyundai, Kia, Lucid, Mazda, Nissan, Polestar, Porsche, Volkswagen,
and Volvo outdoors on Electric Avenue. Four brands will offer
indoor vehicle experiences, including Ford, Hyundai, Nissan and
Volkswagen, while Ford, Subaru, and recently added Tesla, will
offer street test drives in Downtown LA.
For current or prospective new car shoppers, the LA Auto Show
offers an unrivaled opportunity to drive the widest selection of
electric vehicles, with more than 50 different electrified (EV and
PHEV) vehicles at the show. It will give consumers an ability to
cross-shop the various models and brands, helping them identify
their next new electric car, SUV or truck as well as directly
compare against the many gas models on display.
EV DISCOVERY CENTER
Innovation will be an overriding
theme of the 2023 LA Auto Show, with visitors able to learn about
the latest breakthroughs. For new and prospective EV owners, the
Electrification Discovery Center staffed by bilingual EV
ambassadors fluent in both Spanish and English will guide visitors
through the electrification journey. The center is an educational
hub, tasked to demystify the complexity of EV ownership. Attendees
will gain insight into driving characteristics, charging options,
enticing purchase incentives, and an extensive array of EV products
and vehicles on display.
TICKETS
The 2023 Los Angeles Auto Show will be
cashless. All tickets can be purchased online at
laautoshow.com/tickets with a credit card or bank card.
Tickets purchased for attendance on November
18-19 will include complimentary admission to the
USA Street Food Awards. For
additional show information visit laautoshow.com.
ABOUT THE LOS ANGELES AUTO
SHOW® (LA AUTO SHOW®)
Founded in 1907, the Los Angeles Auto
Show® is widely recognized as one of the most influential
shows globally. Reflective of its location, the show celebrates the
love affair Angelenos have with their cars and offers a global
platform to industry technology and innovation, synonymous with
California.
The show runs for 10 full days over the Thanksgiving period and
is a must-attend destination for many industry influencers, car
enthusiasts and families wanting to enjoy a day out over the
holiday season. Held annually at the Los
Angeles Convention Center, the LA Auto Show contributes
several hundred million dollars to the local economy, stimulates
the local job market, and is the number one revenue generator for
the LA Convention Center.
For media inquiries, please email
media@laautoshow.com
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