New summer offerings, with all the flavor and
no alcohol, now available for a limited time only
AUSTIN,
Texas, May 3, 2024 /PRNewswire/ -- Waterloo
Sparkling Water, known for its authentic flavors and lively
carbonation, today announced three new flavors with the launch of
its All Day Rosé, Pi-Ño Colada and Mojito Mocktail Sparkling
Waters. To celebrate the limited-time-only release of these
sparkling waters packed with summer flavor, Waterloo has partnered
with Guy Fieri, chef,
restauranteur, best-selling cookbook author,
Emmy® award-wining TV personality, and Mayor
of Flavortown.
"Waterloo Sparkling Water and I have a lot in common - we're all
about goin' big on flavor," shared Fieri. "Waterloo's All Day Rosé,
Pi-Ño Colada, and Mojito Mocktail Sparkling Waters are crisp and
clean but with that big flavor I'm always lookin' for. So, grab a
cold can of these new limited-time sparkling waters and let's kick
off summer right!"
"We are thrilled to partner with Guy
Fieri to celebrate the launch of our three incredible new
sparkling waters -- no one knows flavor like the Mayor of
Flavortown!" says Kathy Maurella,
CMO of Waterloo Sparkling Water. "Our All Day Rosé, Pi-No Colada
and Mojito Mocktail are masterful demonstrations of flavor artistry
that continue to differentiate us in this category. We look forward
to bringing new fans into the brand and exciting our loyalists.
It's all the summer fun and flavor, without the alcohol."
For its new All Day Rosé, Waterloo Sparkling Water ventured into
uncharted territory to develop a first-of-its-kind sparkling water
that rivals the finest bottles of sparkling rosé wine - without the
alcohol. Waterloo's All Day Rosé Sparkling Water features a vibrant
red-fruit profile with citrus nuances and leans dry with just-right
sweetness notes. The brand enlisted esteemed sommelier Anthony Washington, with more than 25 years of
restaurant experience and knowledge of the wine industry, as an
advisor throughout the development process. After 200 iterations,
Waterloo flavor artists had achieved an especially refreshing
non-alcoholic Rosé sparkling water to be enjoyed all day long.
"I couldn't be more pleased with Waterloo's All Day Rosé," says
sommelier Anthony Washington. "After
many hours of tastings to help Waterloo's Innovation team isolate
the unique flavors of a complex sparkling Rosé wine, they
replicated them masterfully - without the alcohol. They layered
aromas and flavors to deliver a non-alcoholic sparkling Rosé
experience that is truly special – and innovative to the category.
It was my pleasure to work with the team on this project."
Drawing inspiration from the iconic beachside classic,
Waterloo's Pi-Ño Colada Sparkling Water evokes the sun-kissed
shores and salty breezes of a tropical paradise. Crafted with a
fusion of luscious pineapple, toasted coconut and dark rum notes,
this alcohol-free sparkling water transports consumers to a beach
getaway, every day.
Waterloo's refreshing Mojito Mocktail Sparkling Water embraces
the spirit of endless summer. The brand's flavor artists balanced
fresh muddled mint and zesty lime flavors with notes of earthy rum
and just-right sweetness, delivering an ultra-refreshing mocktail
perfect by the pool or anywhere under the summer sun.
Waterloo's All Day Rosé, Pi-Ño Colada and Mojito Mocktail
Sparkling Waters can be enjoyed anytime, straight from a chilled
can, and are available for a limited time only this summer. As with
all Waterloo varieties, these flavors are free of calories, sugar
and sweeteners of any kind – and free of alcohol. All flavors are
made with Non-GMO Project Verified natural flavors and purified
carbonated water, bringing forward uniquely authentic taste and
aroma for an overall refreshing experience that supports active and
healthy lifestyles.
These limited-time-only flavors have begun rolling onto shelves
nationwide at Whole Foods, Target, Amazon, Walmart.com, HEB,
Central Market, select Costco divisions, select Albertsons
Safeway divisions, (including Jewel), Food Lion, Hy-Vee, Natural
Grocers, GoPuff and more.
For more information and to find a retailer near you, please
visit drinkwaterloo.com.
ABOUT WATERLOO SPARKLING
WATER
Founded in 2017 and independently owned, Waterloo Sparkling Water
offers fruit-inspired flavors and aromas with a lively amount
of carbonation for a uniquely authentic and refreshing anytime
drink. Waterloo has been challenging expectations from
the start, embodying the entrepreneurial spirit and
independent thinking that Austin is known for. We at
Waterloo go all in on full flavor every day – with sparkling waters
that are a refreshing change from the usual. Made with Non-GMO
Project Verified flavors and Whole30 Approved, Waterloo is free of
calories, sugar, sweeteners of any kind, and sodium. For the
benefit of fans and the environment, Waterloo is produced in
aluminum cans with BPA-NI liners. Waterloo Sparkling Water is
sold at retailers nationwide. For the latest news, join the
'Loo community at drinkwaterloo.com or follow @waterloosparkling
on Instagram and Facebook.
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SOURCE Waterloo Sparkling Water