The two Consortia, which promise to safeguard
and promote the two hallowed agri-foods, has tapped Chef
Missy Robbins as their Chef
Ambassador
MODENA, Italy, June 25,
2024 /PRNewswire/ -- The Balsamic Vinegar of
Modena & Traditional Balsamic Vinegar of Modena Consortia
officially bring "The Land of Balsamico," a collaborative project
that unites their shared goals and mission, to the US. The new
venture aims to protect and promote both Balsamic Vinegar of Modena
PGI and Traditional Balsamic Vinegar of Modena PDO concurrently. In
addition, the two Consortia aspire to explore new market
opportunities and continue to establish the image of the beloved
Modenese duo at home and abroad.
A masterful interpreter of Italian cuisine, Chef Missy Robbins will serve as the initiative's
Chef Ambassador. Robbins, who owns and helms celebrated
Williamsburg restaurants Lilia and MISI, along with pasta and
Italian specialty product line and boutique MISIPASTA, is a natural
choice for the role. Her love of Italian culture began when she
embarked on an excursion to Northern
Italy, where she worked in several kitchens, from family-run
rustic trattorias to Michelin-rated restaurants, and grew intimate
with the country's products and cooking. Robbins quickly developed
a long-lasting admiration for the simplicity, regional inspiration
and innate focus on quality ingredients – including Balsamic
Vinegar of Modena.
"I am honored to be the Chef Ambassador for Balsamic Vinegar of
Modena PGI and Traditional Balsamic Vinegar of Modena PDO for 2024.
I have devoted the last 20 + years of my career to studying the
craft of Italian cooking, but more importantly to the protected
products that make the cuisine so special and unique. I still
remember my first visit to an acetaia, where these products
are crafted. You can not understand the ingredient until you see it
in full production and learn the history behind it."
Enrico Corsini, the President of
the Traditional Balsamic Vinegar of Modena Consortium also serves
as president of the newly-formed entity; Balsamic Vinegar of Modena
Consortium President Mariangela
Grosoli is Vice President.
"This debut project will focus on markets abroad in
particular, where these products are greatly copied and
imitated," notes Corsini. "Traditional Balsamic Vinegar of
Modena is a protagonist of Made in Italy excellence on the world scene, and
the United States is one of the
countries with the highest export rate for this product; it thus
becomes strategic for us to participate in initiatives like this
one to increase education and protection around Traditional
Balsamic Vinegar of Modena."
Says Grosoli, "The US represents nearly 26% of our market,
which demonstrates that its consumers appreciate and seek out
authentic, Italian products like Balsamic Vinegar of Modena. This
is an opportunity to endorse authenticity, to dialogue with others
in the industry, and to convey the complexity and preciosity of the
world of Balsamico, both from a historical point of view that sees
centuries-old traditions at the heart of both PGI and PDO products,
as well as an economic one with a market – specifically that of PGI
– that produces around 100 million liters of product annually for a
global turnover that reaches nearly a billion euros, with an export
that exceeds the 90%."
Additional goals of the project include improving product
placement through research and market studies; exploring potential
export markets; and increasing marketing opportunities on a
national, community, and international level. The Land of Balsamico
also hopes to develop initiatives that reinforce economic
competitiveness, promoting the online distribution of both Balsamic
Vinegar of Modena PGI and Traditional Balsamic Vinegar of Modena
PDO.
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SOURCE Balsamic Vinegar of Modena