Leveraging industry-leading AI-ready data,
Data Axle significantly increases ROI for client acquisition,
retention, and customer intelligence programs
DALLAS, July 9, 2024
/PRNewswire/ -- Today, Data Axle, a leading provider of data,
data-driven marketing, and real-time intelligence solutions,
announced it is accelerating Generative AI (GenAI) activation for
clients with its industry-leading, AI-ready data, multi-touch
attribution, advanced predictive modeling, and natural language
processing capabilities. Quality, accurate, comprehensive data is
the foundation for effective AI use and implementation. Data Axle's
proprietary business and consumer data includes over 90 million
businesses and 300 million consumers, with over 700 attributes,
giving marketers a 360-degree view of the whole person or company.
In addition to custom GenAI applications, Data Axle is partnering
with Amazon Web Services, Intelafy, and MoveFlux, utilizing their
innovative technologies to further amplify omnichannel
attribution.
"Many marketers are interested in introducing AI into their work
processes, but they lack the data, tools, budget, and guidance to
do so confidently with a proper plan in place," said Andrew Frawley, Data Axle's chief executive
officer. "We are bringing AI to our clients so they can test,
evaluate, and use AI strategically in a safe environment while
ensuring their intellectual property is protected and the integrity
of the brand is maintained."
For the customer-obsessed client, leveraging GenAI is invaluable
to help further define the connections between business and
consumer profiles and offer a view of the whole person, taking into
account both their personal and business interests and buying
behaviors. The result is a robust suite of offerings catered to
strengthening those linkages, automating processes, scaling up
content, and improving audience segmentation.
Data Axle's GenAI
Suite:
- AI-Powered Data Enhancement and Hygiene:
Industry-leading data provides up-to-date comprehensive coverage,
improving modeling accuracy for clients. With its proprietary
business and consumer data, Data Axle is identifying new
connections and patterns previously unavailable and expanding
standard attributes to boost campaign effectiveness and ROI.
- Models (LLMs, ELMs, Diffusion): Large language models
(LLMs) and experience language models (ELMs) will increase brand
safety and privacy while protecting intellectual property
ownership. Diffusion models are also utilized to generate data that
mirrors the data on which they are trained to create larger, more
robust data sets.
- Advanced Audience Targeting: Over 2,000 AI-generated
audiences are available for digital and offline use. AI interprets
thousands of bits of data discerning behavioral, attitudinal, and
purchase patterns, focusing on purchase motivation and intent.
Clients can apply them in auto, banking (Fair Credit Act
compliant), electronics, finance, health, home insurance, media,
political, retail, and travel categories.
- Creative: Leveraging human talent and AI
personalized content, imagery, and video are created at scale and
on brand. With custom models, the company is laser-focused on
audience segmentation and performance that is trained using brand
documentation, performance data, and audience data. This approach
ensures a consistent brand voice and cohesive messaging across all
channels, allowing Data Axle to create assets that work together
seamlessly.
- Attribution vs. Testing: Using multi-touch
fractional attribution to track audience interactions, marketers
gain insights into which channels or campaigns are driving
conversions. Testing uses scalable variants that offer insights
into what is and isn't working to further guide and refine content
for each brand.
- Intellectual Property Protection: Data Axle helps
clients navigate the protection of proprietary or confidential
information and intellectual property that can be lost with the
unregulated use of GenAI.
Partnering with MoveFlux, a top-notch startup that adds
incremental dollars for customers with its futuristic AI platform,
Data Axle will continue expanding its application suite.
"Generative AI is one of the most powerful tools a marketer can
have. Data lifts it to a new echelon, building previously
impossible connections. This empowers clients to experiment with
new creatives, test them in novel and useful ways, and improve the
delivery of customer content that resonates," said Abir Bhattacharyya, Chairman and Co-Founder of
MoveFlux. "With marketers driving and AI bolstering their craft,
creatives are better, faster, and more capital efficient."
Moreover, understanding the audience on a granular level is just
as crucial. "Audience segmentation isn't what it once was. There
are nuances that have, historically, been difficult to identify,"
said Craig Tomarkin, Co-Founder of
Intelafy. "We now have the data and technology to break the
barriers that used to exist, and can now make more intelligent
decisions based on a more holistic look at who our audiences are
and what they want."
Data Axle's deep expertise in AI, combined with recent
advancements, enables marketers to work more efficiently while
maintaining the essential human touch. For over 50 years, Data Axle
has relied on its dedicated team to ensure data quality and drive
innovation, setting a new standard in marketing intelligence. As
industry leaders, they are propelling the industry forward,
delivering modern solutions that maximize clients' ROI and drive
substantial business growth.
About Data Axle
Data Axle is a leader in data-driven
marketing and business intelligence solutions for enterprise, small
business, nonprofit, and political organizations. We improve
business performance through data solutions and omnichannel
marketing services, enabling our clients to acquire, grow, and
retain their customers more efficiently and effectively, and
enhance their platforms, products, and customer insights.
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SOURCE Data Axle