Sanrio® and Van Leeuwen Celebrate National Ice Cream Day with Limited-Time Hello Kitty 50th Anniversary Ice Cream Flavor
12 July 2024 - 11:00PM
Business Wire
Sanrio®, the global lifestyle brand best known for Hello Kitty®,
has partnered with Van Leeuwen Ice Cream, the NYC born and
nationally beloved ice cream brand known for its made-from-scratch
dairy and vegan ice cream, to introduce a Hello Kitty 50th
Anniversary flavor on National Ice Cream Day on Sunday July 21. For
one day only, in celebration of Hello Kitty’s milestone year, pints
of the special Yummy Berry White Chocolate Truffle Ice Cream will
be available to purchase nationwide at Van Leeuwen scoop shops.
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Sanrio® and Van Leeuwen Celebrate
National Ice Cream Day with Limited-Time Hello Kitty 50th
Anniversary Ice Cream Flavor (Graphic: Business Wire)
The Van Leeuwen x Hello Kitty flavor blends white chocolate ice
cream with swirls of sweet red raspberry jam (a nod to Hello
Kitty’s famous red bow) and chunks of truffle brownies. To
underscore Hello Kitty’s positive message of friendship and
kindness, and Van Leeuwen’s mission to make you feel good, the
companies will be donating 50 percent of the profits to
kindness.org, a nonprofit on a mission to educate and inspire
people to choose kindness.
“With this super sweet collaboration, we want to bring smiles to
everyone’s faces and create a special moment for fans across the
U.S. to join in on Hello Kitty’s anniversary fun,” said Craig
Takiguchi, Chief Operating Officer of Sanrio, Inc. “To surprise and
delight our fans we are offering them memorable partnerships and
experiences throughout the year to celebrate this milestone.”
Van Leeuwen and Sanrio will also host a pop-up event at the Van
Leeuwen Tribeca shop (310 Greenwich St, New York, NY 10013) on
National Ice Cream Day to celebrate the delicious flavor and show
appreciation for Hello Kitty’s devoted fans. The pop-up will
feature the flavor by the scoops as well as Hello Kitty-themed
sundaes and shakes, plus limited quantities of commemorative merch
including friendship bracelets from value-aligned partner Little
Words Project, the original word bracelet known for its commitment
to building a community of kindness.
"We’re excited to do something extra special for National Ice
Cream Day with global icon Hello Kitty. This is our cutest flavor
yet!” said Ben Van Leeuwen, Van Leeuwen Ice Cream Co-Founder and
CEO.
"We at kindness.org are thrilled to partner with Van Leeuwen Ice
Cream and Sanrio in celebrating Hello Kitty's 50th anniversary on
National Ice Cream Day. This collaboration is a wonderful
opportunity to spread joy while supporting our mission to educate
and inspire people to choose kindness. We're excited to bring
smiles to faces across the U.S. and create special moments for
Hello Kitty fans everywhere," said Jaclyn Lindsey, Co-founder &
CEO of kindness.org.
To stay in the loop on all of the anniversary fun, visit Hello
Kitty’s 50th anniversary site here, and follow @sanrio on Facebook,
Instagram, Twitter, TikTok and Pinterest. Follow @hellokitty on
Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to
the Hello Kitty and Friends YouTube Channel. For updates on
National Ice Cream Day at Van Leeuwen, follow @vanleeuwenicecream
on Instagram.
About Sanrio®:
Sanrio® is the global lifestyle brand best known for Hello
Kitty® who was created in 1974, and home to many other beloved
character brands such as My Melody™, Kuromi™, LittleTwinStars™,
Cinnamoroll™, Pompompurin™, gudetama™, Aggretsuko™, Chococat™,
Badtz-maru™ and Keroppi™. Sanrio was founded on the philosophy that
a small gift can bring happiness and friendship to people of all
ages. Since 1960, this philosophy has served as the inspiration to
offer quality products, services and activities that promote
communication and inspire unique consumer experiences across the
world. Today, Sanrio’s business extends into the entertainment
industry with several content series, gaming offerings and theme
parks. Sanrio boasts an extensive product lineup which is available
in over 130 countries. Sanrio hopes to bring smiles to everyone’s
faces with their vision of “One World, Connecting Smiles.” To learn
more about Sanrio, please visit www.sanrio.com and follow @sanrio
and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest
and subscribe to the Hello Kitty and Friends YouTube Channel.
About Van Leeuwen Ice Cream:
Van Leeuwen began as a yellow scoop truck on the streets of NYC
in 2008 by Ben Van Leeuwen, Pete Van Leeuwen and Laura O’Neill, who
were on a mission to make good ice cream from good ingredients that
makes you feel good. Their French-style ice cream (made with more
than double the amount of egg yolks as standard ice cream) quickly
gained a loyal following. Van Leeuwen has since expanded and has
over 50 scoop shops in New York, California, New Jersey,
Pennsylvania, DC, Colorado, Connecticut, Massachusetts and Texas.
Van Leeuwen also recently opened their first international scoop
shop in Singapore. Pints, ice cream bars and ice cream sandwiches
are available in grocery stores across the country and to order for
nationwide shipping from their website. To keep up with everything
Van Leeuwen Ice Cream, follow the brand on Instagram
@vanleeuwenicecream or visit www.vanleeuwenicecream.com.
About kindness.org:
kindness.org believes that kindness is humanity's greatest asset
and is on a mission to educate and inspire people to choose
kindness. To do this, they conduct scientific research to create
products that help people measurably build a kinder world. Through
their research hub, Kindlab, they investigate the costs and
benefits of kindness and the role it can play in solving modern
problems. Using these learnings, they create action-based products
and programs to bring effective kindness to schools, communities,
and workplaces around the world. Everything they do is towards a
vision of a world where kindness is at the forefront of human
interaction. To choose kindness now, visit their Get Started
page.
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version on businesswire.com: https://www.businesswire.com/news/home/20240712995691/en/
Sanrio Press Contact: Val Hernandez Golin
vhernandez@golin.com
Van Leeuwen Press Contact: Michelle Calarco
michelle.calarco@gmail.com