COLUMBUS, Ohio, Aug. 5, 2024
/PRNewswire/ -- Easy IP™, a leading provider of innovative
Intellectual Property solutions, announces a rebrand to Instant
IP™. This change reflects the commitment to serve its growing
international customer base and a new breakthrough for delivering
faster, even more efficient services, embodying the capability of
its new name: "Instant IP."
Founded in 2021, Easy IP began with a mission for making
intellectual property more accessible to individuals and
enterprises by reducing the time and cost of protecting unique
ideas. Over the past 12 months, Easy IP has experienced increasing
global adoption of its patented blockchain-based, smart contract
technology.
Now viewed over a million times, Founder Kary Oberbrunner's November 2023 TEDx talk titled Blockchain: The
Future of Intellectual Property Protection resonated with those
who need a first and fast layer for protecting their ideas.
Oberbrunner said, "We need it because ideas now emerge at a
dizzying pace. Technology is increasing at an exponential rate
thanks to the internet, globalization, and artificial intelligence.
Moore's Law reveals technology doubles every 18 months. And
knowledge is exploding. It used to double every thousand years, but
IBM says it's now every 12 hours. This reality has ushered in a new
period called the Creator Economy."
As a result, IP protection is more important than ever.
According to the U.S. Patent and Trademark Office, the worldwide
sales of counterfeit and pirated goods totals between $1.7 and $4.5
trillion annually. "Sadly, this crime happens everyday,"
explained Oberbrunner. "We all become victims because stealing
intellectual property discourages people from creating new ideas.
We're not suggesting we need to abolish traditional ways of
protecting IP like patents, trademarks, copyrights, and trade
secrets. These options might always exist. However, if we want
creativity to flourish, we must reduce friction and lower the bar.
Thanks to Instant IP, the moment an idea is imagined it can
simultaneously be protected."
Oberbrunner presented the new technology which is accessible on
tablets, computers, and mobile devices at gatherings in key
countries most notably via a keynote at the London Blockchain
Conference in May 2024. His talk,
"The Future of Intellectual Property: Leveraging Blockchain to
Protect Your Most Valuable Assets Faster, Cheaper, Easier,"
generated significant interest from global leaders across multiple
industries.
Instant IP leverages blockchain technology: a public, digital,
ledger that provides a distributed record everyone can see, but
nobody can edit. Oberbrunner said, "Blockchain lowers the bar of
intellectual property protection so we can all create. The result
is a new renaissance of ideas unleashed in every industry—ideas
that make our lives easier and improve our planet."
The rebranding to Instant IP is effective immediately, and the
company will be updating its app, website, and communications to
reflect the new brand identity. Clients can expect the same level
of excellence and innovation that they have come to trust from Easy
IP.
The rebrand also includes a new book, You Are an IP
Company, which releases in Fall 2024. Wall Street
Journal and USA Today
bestselling author Kary Oberbrunner
and Katherine Rubino, a Partner at
Caldwell, the fastest-growing IP
law firm in America for more than four years in a row, team up to
offer a proven guide for identifying your ideas and protecting them
the fastest, easiest, and most effective way possible.
For more information visit: https://www.instantip.today/
Contact:
Kary
Oberbrunner
support@InstantIP.today
***@instantip.today
Photos:
https://www.prlog.org/13032003
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SOURCE Instant IP