The Swedish startup celebrates its 30th year
in business with launch of CMS 13, bringing the best of SaaS
to its PaaS offering
STOCKHOLM, Sept. 10,
2024 /PRNewswire/ -- Optimizely, the leading
digital experience platform (DXP) provider, today kicks off Opticon
2024 in Stockholm, the first leg
of its annual global event to showcase its vision for the future of
digital marketing. In a year marked by significant growth and
innovation, Opticon 2024 will bring together 1,200 technology,
business and marketing leaders to celebrate in the city where the
company's journey began 30 years ago. Nodding to the magic of
Optimizely One's seamless suite of tools, this year's Opticon theme
is "Welcome to Onederland," a world crafted exclusively for
marketers – because happy marketers lead to happy customers.
Through Opticon's engaging keynotes, masterclasses, hands-on
workshops and demo booths, attendees will witness first-hand how
Optimizely is making the lives of marketers better. Since launching
Optimizely One, the industry-first marketing operating system at
Opticon San Diego in 2023, Optimizely has experienced hypergrowth
by expanding its best-in-class solutions with user-friendly tools
across its platform:
- Optimizely has surpassed $400M in annual recurring revenue (ARR), with a
notable 21% year-over-year growth in multiproduct ARR.
- Over 150 customers have gone live on Optimizely CMS since
the beginning of 2023—marking a more than 20% year-over-year
increase.
- In July, Optimizely launched its new SaaS CMS to provide
unparalleled flexibility to marketers to choose between SaaS and
PaaS solutions depending on their organizational and business
needs.
- Optimizely recently introduced a CMS and CMP integration,
enabling marketers to create better content faster and collaborate
more effectively with reduced complexity.
To give marketers what they desire most — the power of choice —
Optimizely today announces the launch of CMS 13. This latest
version will help marketers manage increasingly complex content
supply chains with new tools, including Optimizely's latest SaaS
CMS features such as Visual Builder and Optimizely Graph
upgrades, enhanced DAM integration, Admin Center improvements with
intuitive UI updates and Headless vs. PaaS optionality.
While Optimizely has broadened its portfolio with cutting-edge
solutions in experimentation, ecommerce, DXP and content
management, the company remains firmly grounded in its core CMS
heritage. Through ongoing enhancements and refinements to its
industry leading PaaS solution and introduction of its SaaS
solution, Optimizely continues to build on the legacy it
established three decades ago.
"This year's Opticon is especially meaningful as we celebrate
our 30th anniversary right here in Stockholm, where it all began," said
Alex Atzberger, CEO of Optimizely.
"In our journey from a Swedish CMS startup to a multi-solution
global DXP leader, we never deviated from our focus on innovation
and making life better for marketers. Our best-in-class solution
portfolio and customer base has never been stronger, so we can't
wait for the next 30 years of customer-driven innovation."
The Stockholm event has come to
life thanks in part to Diamond sponsor Valtech and Gold
sponsors Contentsquare and Epinova.
To learn more about how Optimizely powers the entire marketing
lifecycle, visit www.optimizely.com.
About Optimizely
Optimizely is on a mission to make the lives of marketers better
with Optimizely One, the world's first operating system for
marketing teams. Optimizely One combines industry-leading solutions
across content management, content marketing, experimentation,
commerce and personalization, powering every stage of the marketing
lifecycle through a single, AI-accelerated workflow. With the
flexibility of a fully composable platform, Optimizely is proudly
helping global brands like H&M, Salesforce, Zoom and Toyota
create content with speed, launch experiments with confidence, and
deliver experiences of the highest quality. Learn more at
optimizely.com.
Optimizely and Optimizely One are the trademarks of Optimizely
North America Inc., and are registered (or registrations are
pending) in the US, EU, UK and other countries. All third-party
trademarks cited are the property of their respective owners and
are used only for reference purposes.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/optimizely-returns-to-its-city-of-origin-to-kick-off-annual-opticon-tour-302242092.html
SOURCE Optimizely