SMK Samarkand Group PLC

Samarkand Group plc (SMK) 
Samarkand Group plc : eCommerce Awards recognition 
09-Oct-2023 / 07:00 GMT/BST 
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6 October 2023 
Samarkand Group plc 
("Samarkand" or the "Company" or together with its subsidiaries the "Group") 
eCommerce Awards recognition 
Samarkand Group plc, the cross-border eCommerce technology solution provider, is delighted to have won silver for the 
"Best Cross-border Campaign" at the recent eCommerce Awards 2023. The awards recognise excellence in the world of 
eCommerce, celebrating market leading initiatives in the online retail space. 
Samarkand has seen strong growth in sales through livestream influencer commerce, with the 160-year-old Scottish brand 
Napiers the Herbalist successfully entering China via cross-border influencer commerce. The initiative demonstrates the 
Group's ability to adapt to an ever-changing eCommerce landscape in China, selling products to consumers via livestream 
broadcasts on Douyin (TikTok China). 
Following a series of livestream broadcasts between December 2022 and August 2023, Napiers saw its China sales grow 
significantly, generating incremental cross-border sales of more than GBP1 million, with extremely positive customer 
feedback. 
David Hampstead, Chief Executive Officer of Samarkand Group, commented: "I am proud of the adaptability the Group has 
shown in the midst of an unpredictable trading environment in China. The growth of Napiers in this market is testament 
to our expert team and we are delighted to have received recognition of our recent livestreaming initiative at the 
eCommerce awards." 
For more information, please contact: 
Samarkand Group plc                             Via Alma PR 
David Hampstead, Chief Executive Officer 
                                                http://samarkand.global/ 
Eva Hang, Chief Financial Officer 
 
VSA Capital - AQSE Corporate Adviser and Broker +44(0)20 3005 5000 
Andrew Raca (Corporate Finance) 
                                                IPO@vsacapital.com 
Andrew Monk (Corporate Broking) 
 
Alma PR                                         +44(0)20 3405 0213 
Josh Royston 
Robyn Fisher                                    samarkand@almapr.co.uk 
Joe Pederzolli 

Notes to Editors

Samarkand is a cross-border eCommerce technology and retail group focusing on connecting International Brands with China, the world's largest eCommerce market. The Group has developed a proprietary software platform, the Nomad platform, which is integrated across all necessary touchpoints required for eCommerce in China including eCommerce platforms, payments, logistics, social media and customs. The Nomad platform is the foundation on which the Group's Nomad technology and service solutions are built. The core products include Nomad Checkout, Nomad Storefront and Nomad Distribution.

Founded in 2016, Samarkand is headquartered in London, UK with offices in Shanghai.

For further information please visit https://www.samarkand.global/

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ISIN:           GB00BLH1QT30 
Category Code:  MSCL 
TIDM:           SMK 
Sequence No.:   276488 
EQS News ID:    1743217 
 
End of Announcement  EQS News Service 
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October 09, 2023 02:00 ET (06:00 GMT)

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