EML's Clients REPX And Epipoli Partner To Release 20,000 Coveted AC Milan Private Label Prepaid Cards In Italy
25 April 2022 - 5:00PM
Business Wire
Two unique EML partners in Europe, REPX and Epipoli, have teamed
up to deliver AC Milan's private label gift cards distributed by
Italian retail industry market leader, Epipoli.
EML Payments Limited's (ASX: EML) (S&P/ASX 200)
client REPX (CYS: REPX) has launched an initial rollout of
20,000 private label gift cards designed specifically for dedicated
fans of the Serie A top-flight Italian football side, AC Milan. The
San Siro side's Red And Black fans can access the cards at
large-scale retailers thanks to Epipoli's reach across Italy,
expanding EML's global sporting digital footprint.
This press release features multimedia. View
the full release here:
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EML's partners REPX and Epipoli team up
to deliver AC Milan's private label gift cards. (Photo: Business
Wire)
REPX is a London-based fintech listed on the Cyprus Stock
Exchange, seeking a listing on the London Stock Exchange's AIM
market. It has agreements in place with 15 major football
clubs.
Each €150 prepaid card gives fans exclusive discounts in-store,
including 10% off every purchase at AC Milan's headquarters (Casa
Milan), Official Store (San Babila Square) and AC Milan's Mondo
Milan Museum.
''Today represents the latest success in REPX's unstoppable
development strategy of rapid market penetration and financial,
social inclusion. The quadruple partnership approach with REPX, AC
Milan, EML and Epipoli ultimately means Rossoneri fans can avail of
this innovative product at thousands of supermarket checkouts and
other convenient point of sale locations,'' noted Amanda
Harrison, SVP and Head of Business Development of REPX.
''We're very pleased to have started collaborating with REPX, a
young company that has already demonstrated to have obtained
important recognition in international sport. With the AC Milan
gift cards, we are strengthening our presence in the world of
sport, working with a partner that has been able to interpret the
market of sports and football collaborations by leveraging our
expertise in branded payment systems and the consolidated and
widespread presence of Epipoli gift cards in Italian mass
retailers. It's a perfect meeting point that allows us to bring to
supermarkets and multimedia stores a payment tool rich in
advantages and accessible to thousands of fans,'' commented
Gaetano Giannetto, Founder & President at Epipoli.
''At EML, we're passionate about creating awesome digital
payment experiences with our clients – the AC Milan gift card is a
perfect example of how our partners REPX and Epipoli have created
exactly that - an awesome experience,'' said Nikki Evans, CEO
Europe at EML.
About REPX
REPX is a fintech revolutionising traditional banking by
combining technology and the passion of billions of fans worldwide
with Social Media. REPX allows sports teams, celebrities,
influencers, brands and iconic cities to innovatively connect with
fanbases through exclusive co-branded prepaid cards, debit cards
and digital products. REPX's portfolio of partners and brands
creates maximum engagement of the social generation through
electronic payments. Come and explore the many opportunities our
platform has to offer by visiting us at www.therepx.com
About Epipoli
Epipoli is a FinTech company, market leader in Prepaid services
and Engagement solutions in retailing industry. In 2006, Epipoli
introduced the Gift Cards in Italy, and, as of today, the prepaid
payment network - which includes 400 Partners in over 50,000 points
of sale in Europe and more than 4 million consumers - represents
the most advanced link between the digital world and the physical
points of sale.
To learn more, visit www.epipoli.com or www.mygiftcard.it.
About EML Payments
EML provides an innovative payment
solutions platform, helping businesses all over the world create
awesome customer experiences. Wherever money is in motion, our
agile technology can power the payment process, so money can be
moved quickly, conveniently and securely. We offer market-leading
programme management and highly skilled payments expertise to
create customisable feature-rich solutions for businesses, brands
and their customers.
Come and explore the many
opportunities our platform has to offer by visiting us at:
EMLPayments.com
Read more EML stories by visiting our Newsroom:
https://www.emlpayments.com/newsroom/
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220425005052/en/
For further information, please contact: Sarah Bowles,
Group Chief Digital Officer EML Payments Limited (ASX:
EML) sbowles@emlpayments.com +61 439 730 968 Marie
O’Riordan, Global Director of Public Relations EML Payments
Limited (ASX: EML) marie.oriordan@emlpayments.com /
pr@emlpayments.com +44 207 183 5856 / +353 46 94 2010 9
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