No Bartender Necessary: Bud Light Introduces Cocktail-Inspired
Beverages
Three Bud Light MIXXTAIL Flavors to Hit Shelves Feb. 16
PR Newswire
ST. LOUIS, Feb. 10, 2015
ST. LOUIS, Feb. 10, 2015 /PRNewswire/ -- Bud Light, the brand
behind the wildly successful Bud Light Lime Ritas, is introducing a
new cocktail-inspired product to the growing Bud Light portfolio:
Bud Light MIXXTAIL. Bud Light MIXXTAIL is an 8%* ABV
cocktail-inspired beverage available in three flavors -- Long
Island, Firewalker and Hurricane -- that combines the great taste
of America's favorite cocktail flavors with the uniquely smooth and
refreshing finish expected from a Bud Light.
"With Bud Light MIXXTAIL, consumers spoke and we listened. We
created a cocktail-inspired beverage to quench consumers' demand
for more variety, mixology and easy, convenient cocktail solutions.
MIXXTAIL'S bold cocktail taste makes it the perfect pregame in a
bottle," said Alexander Lambrecht, vice president, Bud Light. "We
believe Bud Light MIXXTAIL will be the perfect companion brand to
our popular Bud Light Lime Ritas. Together, these brands will help
us continue to lead the FMB category."
Like the cocktails that inspired it, Bud Light MIXXTAIL is best
served over ice. The new drink will be available in 8-packs of 11.5
oz. recloseable aluminum bottles and single-serve 16 oz. and 25 oz.
cans beginning Feb. 16.
Bud Light has a history of success with new product innovations.
In 2012, Bud Light introduced Bud Light Platinum, which quickly
became the best-selling new beer of that year according to IRI
Symphony data. Bud Light Lime Ritas, named a Nielsen Breakthrough
Innovation Winner in 2014, make up more than one-third of the FMB
(flavored malt beverage) category. Since the launch of Lime-A-Rita
in 2012, the Ritas brand has grown to include four core flavors --
Lime-A-Rita, Straw-Ber-Rita, Mang-O-Rita and Raz-Ber-Rita -- that
claim the top four spots in the FMB category. Bud Light expects
similar results for the new Bud Light MIXXTAIL line.
For more information on Bud Light MIXXTAIL, visit
www.BudLight.com.
Anheuser-Busch
For more than 160 years, Anheuser-Busch and its world-class
brewmasters have carried on a legacy of brewing America's
most-popular beers. Starting with the finest, all-natural
ingredients sourced from Anheuser-Busch's family of growers, every
batch is crafted using the same exacting standards and time-honored
traditions passed down through generations of proud Anheuser-Busch
brewmasters and employees. Best known for its fine American-style
lagers, Budweiser and Bud Light, the company's beers lead numerous
beer segments and combined hold 47.2 percent share of the U.S. beer
market. Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and
operates 12 local breweries, 17 distributorships and 23
agricultural and packaging facilities across the United States,
representing a capital investment of more than $15.5 billion. Its
flagship brewery remains in St. Louis, Mo., and is among the global
company's largest and most technologically capable breweries.
Visitor and special beermaster tours are available at its St. Louis
and four other Anheuser-Busch breweries. For more information,
visit www.anheuser-busch.com.
*6% ABV version of Bud Light MIXXTAIL is available in Maine,
Mississippi, New Hampshire, and Tennessee
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SOURCE Anheuser-Busch
/Web site: http://www.anheuser-busch.com
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