Acxiom(R) Introduces New Web-Based Analytical and Mapping Tools
16 January 2007 - 5:36AM
Business Wire
Acxiom� Corporation (Nasdaq: ACXM) today announced the latest
innovation in the Personicx� family of household-level segmentation
tools: Personicx MarketScape-X�, a web-based mapping and
segmentation analysis tool. Personicx MarketScape-X is designed to
give clients quick and easy access to meaningful, actionable
marketing information, along with reporting and segmentation tools
to power their customer and market analysis. It places at their
fingertips a library of information including consumer surveys
outlining behaviors and attitudes, location characteristics for all
domestic markets, and the client�s own Personicx-coded customers or
prospects. Personicx is a household-level segmentation system that
places U.S. households into one of 70 distinctive segments and 21
life-stage groups based upon specific consumer behavior and
demographic characteristics. �With Personicx MarketScape-X our
clients have real-time access to a platform that brings together
their Personicx-coded data with a wealth of useful, actionable
marketing data and answers their analysis needs through a
comprehensive set of online tools and reports,� said Louis
Rolleigh, Acxiom�s Consumer Segmentation and Analysis Product
Leader. �Personicx is the most accurate household segmentation data
in the world, and now with Personicx MarketScape-X it is easier
than ever for companies to understand who their customers are, what
type of products they use, their purchasing behaviors and channel
and media preferences.� Personicx MarketScape-X includes the
ability to create custom target groups based on Personicx-coded
customer or third-party survey data. In addition, its easy-to-use,
powerful report generator allows businesses to share critical
marketing data with all stakeholders across an enterprise, giving
businesses a consistent framework from which to view the consumer
landscape. Using Personicx MarketScape-X improves the speed,
ease-of-use and accuracy of many marketing applications, such as
planning and analysis, customer acquisition, up-selling and
cross-selling. Other benefits include: Fast answers to marketing
questions � Personicx MarketScape-X is designed to provide
easy-to-understand reports, charts and maps that help answer the
various marketing questions companies face every day. Simplicity at
its best, the Personicx MarketScape-X wizard-like interface guides
users through the system, saving them the trouble of figuring out
all the features and functionality. With a few clicks of the mouse,
a user can start analyzing Personicx-coded files and generate the
required outputs of choice. Flexible output � Reports are provided
in standard formats including Microsoft Excel and Adobe PDF, making
it easy to integrate analyses into everyday applications and
discussions. Web-based functionality � Since Personicx
MarketScape-X is 100 percent web-based, all authorized users have
continuous access to the application. Users do not have to manage
software upgrade issues because there is no client or server
software to install. Seamless connection to consumer survey data �
With information from national consumer surveys Personicx
MarketScape-X provides access to Personicx Portraits across a broad
array of consumer purchasing, media behaviors, attitudes and
opinions. Visualize the market � With Personicx MarketScape-X
interactive and thematic mapping users can easily generate
marketing insights on a market-by-market basis. A comprehensive
library of location characteristics (traffic, consumer
expenditures, population demographics, and more) helps users get an
in-depth view of specific markets, and those area-level
characteristics can be compared with Personicx cluster attributes
at selected geographic levels for a clear and consistent view of
the market. With Personicx MarketScape-X, users can connect and
analyze the relationship of their customers to thousands of
available MRI and Scarborough Research survey portraits. �Personicx
MarketScape-X gives businesses hands-on access to tools that
generate immediate, precise and actionable results,� said Rolleigh.
�We�re excited about this new solution and the significant value it
will bring to our clients around the globe.� Rolleigh added that
Personicx MarketScape-X was developed in conjunction with ESRI and
SRC, LLC, which have a history of developing sophisticated
analytical and mapping software. About Acxiom Corporation Acxiom
Corporation (Nasdaq: ACXM) integrates data, services and technology
to create and deliver customer and information management solutions
for many of the largest, most respected companies in the world. The
core components of Acxiom's innovative solutions are Customer Data
Integration (CDI) technology, data, database services, IT
outsourcing, consulting and analytics, and privacy leadership.
Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas,
with locations throughout the United States and Europe, and in
Australia, China and Canada. For more information, visit
www.acxiom.com. About SRC, LLC Founded in 1997 and headquartered in
Orange County, CA, SRC, LLC, provides technology and solutions that
help customers integrate, transform and extract full value from
their internal and external information sources. SRC's
comprehensive suite of geographic business intelligence
applications have been designed to make geographic business
intelligence more pervasive and easier to deploy, allowing all
employees, from C-level executives to casual business users, obtain
the knowledge and insight they need how, where and when they need
it. For more information, visit www.extendthereach.com. Acxiom is a
registered trademark of Acxiom Corporation.
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