Crossix Solutions and Acxiom Partnership Unlocks Data-Driven Opportunities Across the Health and Well-Being Marketplace
28 July 2015 - 7:30PM
Business Wire
Partnership is founded upon mutual dedication
to enhancing business performance and improving consumer
engagement, experiences and health and well-being outcomes through
data-driven analytics
Crossix Solutions, the leader in consumer-centric healthcare
analytics has partnered with Acxiom (NASDAQ:ACXM), an enterprise
data, analytics and software-as-a-service company to empower
companies operating in the health and well-being marketplace with
cutting-edge Rx and OTC-based analytics, audience reach and program
measurement, with greater accuracy and granularity than ever
before. The partnership delivers a line of breakthrough solutions
that combine powerful analytics with the ability to reach relevant
audiences interested in their health and well-being products and
services.
Combining Acxiom’s comprehensive and versatile consumer data
sets with Crossix’s HIPAA-compliant technology has proven to be a
natural fit. “Data has a transformative power,” said Scott Howe,
Acxiom CEO. “It helps companies do good business, but, better
still, it can be used to enrich people’s lives, and that is
precious. Our partnership with Crossix brings data-driven
approaches and innovative thinking to healthcare providing
incredible value for health and well-being organizations and, most
importantly, for consumers.”
“This is a first-of-its-kind collaboration for the health and
well-being industry, founded upon a shared commitment to consumer
value, appropriate uses of data and innovation,” said Asaf
Evenhaim, CEO and Co-founder of Crossix. “Now more than ever, it’s
imperative that organizations operating in the healthcare
marketplace focus on better consumer engagement, experiences and
outcomes while identifying efficiencies, and this partnership
equips them with the versatile and powerful approaches they
need.”
Crossix and Acxiom have already developed 150 different
predictive models and processed over 35 billion unique data
calculations, all designed to advance consumer engagement and
experiences, physician communications and research initiatives. For
instance, by connecting consumer data to predictive health data,
Crossix and Acxiom have uncovered interesting insights about trends
in treatment behavior – including patient adherence to prescribed
medication – across condition categories. Beyond adherence
specifically, the partner solutions help companies engage consumers
where they are with the relevant messaging, support, and behavioral
modification content they need.
To learn more about our partner solutions, contact us at
crossixinfo@crossix.com.
About Crossix Solutions
Crossix partners with leading healthcare and media companies to
plan, measure, and optimize their marketing and communication
initiatives. With deep consumer and healthcare professional (HCP)
expertise, Crossix delivers hard-to-come-by audience and campaign
insights to inform strategic business decisions and ultimately,
drive improved patient outcomes. Data-driven and data-proven,
Crossix’s HIPAA-compliant methodology and technology make critical
connections between Rx, OTC, medical, media, and consumer data to
ensure more actionable cross-channel measurement. Crossix leverages
its proprietary data network to pinpoint marketing initiatives that
activate the right audiences and generate incremental impact.
Founded in 2004, Crossix is headquartered in New York City. Visit
www.crossix.com.
About Acxiom
Acxiom is an enterprise data, analytics and
software-as-a-service company that uniquely fuses trust, experience
and scale to fuel data-driven results. For over 40 years, Acxiom
has been an innovator in harnessing the most important sources and
uses of data to strengthen connections between people, businesses
and their partners. Utilizing a channel and media neutral approach,
we leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our 7,000+ global clients. For more information
about Acxiom, visit Acxiom.com. Acxiom is a registered trademark of
Acxiom Corporation.
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version on businesswire.com: http://www.businesswire.com/news/home/20150728005201/en/
MediaCrossix SolutionsBridget McGahen,
646-839-9379pr@crossix.com
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