DST Vision(TM) and Acxiom(R) Introduce Innovative Prospecting Service
03 April 2004 - 2:16AM
PR Newswire (US)
DST Vision(TM) and Acxiom(R) Introduce Innovative Prospecting
Service Advanced Capabilities Help Independent Advisors Grow Their
Practices KANSAS CITY, Mo., April 2 /PRNewswire-FirstCall/ -- DST
Vision(TM), the leading account management Web site for financial
intermediaries, now offers a prospecting service that enables
financial advisors using Vision to build custom mailing lists for
use in direct mail campaigns. The service is based on Acxiom(R)
Corporation's InfoBase(R), one of the most comprehensive and
accurate U.S. consumer databases available, with information on
more than 100 million U.S. households. The distinguishing feature
of this service is its ability to precisely target potential
customers by specific demographic and lifestyle criteria. These
criteria include household income, net worth, occupation, age,
recreational interests and family size. For example, advisors may
identify characteristics of their most-profitable clients and then
find prospects that match these distinct characteristics. In
addition, they can further develop niche markets, such as specific
ethnic groups or occupations, in which they are already successful.
As part of an advisor's ongoing marketing program, the service
increases response rates and reduces costs by narrowing each
mailing list to only those prospects most likely to be interested
in a particular subject matter. "I found the service easy to use
and very economical," said Brian P. Walsh, a principal with Walsh
& Nicholson Financial Group in Wayne, Pa. "The ability to
customize the mailing list to match the specific needs of my
practice is a major benefit." The prospecting service is available
through Vision's Alliance Program, which provides independent
advisors access to information and technology typically found only
at larger financial services firms. Advisors benefit from the
Program through a combination of discounted pricing, data
integration and seamless navigation. Currently, Vision's Alliance
Program offers access to several other advisor-based tools,
including Search401k(R), Search529(R), Overlap(R) and Forefield
Advisor(TM). "Our mission is to help advisors become more efficient
and grow their businesses," said Ken Keiser, who manages Vision's
Alliance Program. "Improving the effectiveness of advisor marketing
programs through Acxiom's custom-built mailing lists is the most
recent example of this commitment. In the future, we hope to add
print and mail capabilities resulting in fully- automated direct
mail campaigns." "Today's regulatory environment poses a challenge
for advisors to contact their most promising investment customers,"
said Scott Zust, Acxiom Financial Services segment manager. "Direct
mail remains an attractive choice. Through thepower of the Acxiom
consumer database, advisors using Vision now have the tools they
need to obtain improved results by having more targeted mail
campaigns." Introduced in 1998, DST Vision(TM) is designed to give
independent advisors an easy-to-use, one-stop information source
for customer positions held directly with fund families and
variable annuity providers. With a single ID and password, advisors
have access to account management tools including transaction
processing capabilities, customizable client portfolios, and access
to electronic statements. A majority of third-party-distributed
mutual funds, representing more than 93 million accounts, and over
half of the leading variable annuity providers participate in
Vision(R), including industry giants AllianceBernstein, AIM
Investments, American Funds, MFS Investment Management, Nationwide
Financial, OppenheimerFunds, Inc., and Pacific Life. Vision is
continually enhanced to simplify account management and serve the
evolving needs of financial intermediaries. Visit Vision at
http://www.dstvision.com/ . DST Systems, Inc. (NYSE:DST) provides
sophisticated information processing and computer software services
and products that help clients improve productivity, increase
efficiencies, and provide higher levels of customer service. DST is
organized domestically and internationally into three operating
segments: Financial Services, Customer Management, and Output
Solutions. DST operates one of the most advanced data centers in
the world, which provides information-processing services to
support the products within each operating segment. These products
are further enhanced through the integration of DST's advanced
technology and e-commerce solutions. Acxiom Corporation
(NASDAQ:ACXM) integrates data, services and technology to create
and deliver customer and information management solutions for many
of the largest, most respected companies in the world. The core
components of Acxiom's innovative solutions are Customer Data
Integration (CDI) technology, data, database services, IT
outsourcing, consulting and analytics, and privacy leadership.
Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas,
with locations throughout the United States and Europe, and in
Australia and Japan. For more information, visit
http://www.acxiom.com/ . DATASOURCE: DST Systems, Inc. CONTACT:
Jill Metzler, Media Relations of DST Systems, Inc., +1-816-843-9087
Web site: http://www.acxiom.com/ http://www.dstvision.com/
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