BJ's Innovative New Beverage Program Elevates
the Beverage Category for Multi-Unit Chains
HUNTINGTON BEACH, Calif., April 18,
2024 /PRNewswire/ -- BJ's Restaurant &
Brewhouse® (NASDAQ: BJRI) is feeling the good vibrations after
receiving the Vibe Vista Award for Best Multi-Chain
Restaurant Group at Questex's 2024 Vibe Conference, the
premier conference for on-premise beverage industry executives.
Recognizing the top performers in the beverage industry, the Vibe
Vista Awards honored BJ's achievements in the creation, execution,
management and ongoing positive results of its beverage program,
which was enhanced and augmented in 2023.
As an award-winning craft beer producer for over 27 years, BJ's
roots in brewing run deep. The 2024 Vibe Vista Award win reflects
the significant enhancements and new offerings BJ's added to its
overall beverage program. In 2023, BJ's introduced a new level of
innovation to its cocktail and beverage offerings with surprises
and delights intended to transform the ordinary into the
extraordinary at its more than 210 restaurants across 30
states.
Tapping insights from market research, trend data and guest
surveys helped the BJ's team revitalize existing top-sellers and
ideate new must-try offerings with ample wow factor. Traditional
bar selections went from familiar to fabulous, such as BJ's new
Grand Patrón Margarita, which features an
upended mini bottle of Grand Marnier as a flourish. New
only-at-BJ's seasonal sensations include the BJ's Tipsy
Snowman cocktail, garnished with a jumbo marshmallow snowman,
the Caramel Apple Pop, served with a caramel apple sucker,
and the White Peach Boba-Rita, featuring popping boba
pearls. Other beverage program enhancements include stylish
upgraded glassware, a new lineup of premium spirit-free selections,
and the new, seasonal CureVeza™ Mexican-Style Lager,
which was launched with a mission to raise funds for multiple
sclerosis research.
Supported by pilot testing, extensive staff training and
coordinated marketing support, BJ's enhanced beverage program
generated powerful results, with overall beverage sales increasing
8% in 2023 and BJ's outperforming targeted competitors in the
Beverage – Alcohol Sentiment category.
"We embarked on an ambitious initiative to infuse innovation
into our beverage program with the goal of turning every guest
experience into a moment that matters," said Putnam Shin, Executive Vice President, Chief
Growth and Innovation Officer, BJ's Restaurants, Inc. "I'm proud of
our team's hard work and thrilled with the overwhelming response
that we've seen from our guests. This new recognition from Questex
and the industry leaders who comprised the judging panel is
incredibly gratifying, and I could not be more honored."
Tim McLucas, Questex Vice President,
Bar & Restaurant, said, "Congratulations to the 2024 Vibe Vista
Awards winners. These individuals and venues represent the best of
the best in our industry, and we are proud to recognize their
achievements and contributions."
Vibe Vista Awards entries were judged by a panel of Johnson & Wales University beverage faculty
staff and alumni, together with Technomic and SevenFifty Daily and
Beverage Media Group. Winners were chosen based on positive
beverage sales initiatives, efficient operational innovations and
training, and service programs producing high-quality
standards.
About BJ's Restaurants, Inc.
BJ's Restaurants, Inc.
(BJ's), is a national brand with brewhouse roots and a menu where
Craft Matters®. BJ's broad menu has something for everyone:
slow-roasted entrees like prime rib, BJ's EnLIGHTened Entrees®
including Cherry Chipotle Glazed Salmon, signature deep-dish pizza
and the often imitated, but never replicated world-famous Pizookie®
dessert. A winner of the 2024 Vibe Vista Award for Best Overall
Beverage Program for Multi-Unit Chain Restaurants and the most
decorated restaurant-brewery in the country, BJ's has been a
pioneer in the craft brewing world since 1996 and takes pride in
serving BJ's award-winning handcrafted beers, brewed at its brewing
operations in five states and by independent third-party craft
brewers. The BJ's experience offers high-quality ingredients, bold
flavors, moderate prices, sincere service and a cool, contemporary
atmosphere. Founded in 1978, BJ's owns and operates over 200 casual
dining restaurants in 30 states. All restaurants offer dine in,
take out, delivery, and large-party catering. For more information
on BJ's Restaurant & Brewhouse, visit
http://www.bjsrestaurants.com.
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SOURCE BJ’s Restaurants, Inc.