Partnership includes exclusive game development
collaboration and the lease of Bragg’s Remote Gaming Server
technology allowing Caesars to create its own proprietary online
casino games
Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) (“Bragg” or
the “Company”), a global B2B iGaming content and technology
solutions provider, today announces a technology platform and
exclusive games development partnership with Caesars Entertainment
for the United States and Canada markets.
The new partnership elevates Bragg's relationship with Caesars
from a content supplier to a technology partner, showcasing the
value of Bragg's advanced iGaming technology and content
development expertise.
This partnership is projected to help drive double-digit growth
in both Bragg’s revenue and profitability in 2025, particularly in
North America—a key strategic focus for Bragg’s expansion efforts
in 2025. Additionally, the agreement will accelerate growth in
Bragg's exclusive content revenue, enhancing a balanced and
margin-accretive product mix.
The enhanced partnership includes a strategic technology
licensing framework for Caesars to lease Bragg’s Remote Gaming
Server (“RGS”), as well as further options to license the Bragg HUB
product delivery and casino game aggregation platform, and Bragg’s
Fuze™ player engagement platform, offering experience-enhancing
features such as bonuses, free rounds, jackpots and AI-powered game
recommendation engines.
Bragg, in collaboration with Caesars' newly formed in-house
games studio team, will initially develop a number of online casino
games for Caesars' digital platforms. The partnership will also
create a delivery platform for Caesars' in-house games studio to
build and deploy its own proprietary, custom game titles that
incorporate its unique intellectual property, catering to player
preferences across Caesars Palace Online Casino, Horseshoe Online
Casino, and Caesars Sportsbook & Casino.
As a longstanding partner of Caesars, Bragg has previously
developed two highly successful exclusive titles – Lady Luck Casino
Egyptian Magic and Boardwalk Slots Bankers & Cash – for Caesars
Palace Online Casino and regularly supplies new online slots and
casino games to Caesars’ digital platforms in New Jersey, Michigan
and Pennsylvania in the U.S., as well as in Ontario in Canada.
Neill Whyte, Chief Commercial Officer at Bragg Gaming
Group commented: “We’re thrilled to be kicking off this
exciting new content and technology project with Caesars for its
online casino platforms. We have decades of expertise and know-how,
as well as the full technology suite to build, launch and operate
the highest quality online casino games, and we look forward to
expanding our strategic partnership with the Caesars team to
enhance the player experience through innovative and exclusive
gaming content creation. Bragg and Caesars already have a strong
history together, and this expanded partnership is a testament to
our commitment to continue building and further strengthening this
successful relationship.”
Matt Sunderland, Senior Vice President & Chief iGaming
Officer at Caesars Digital commented: “Bragg's technological
expertise has consistently exceeded our expectations throughout our
partnership. This expansion marks an important step in our
strategic growth plan to develop our own proprietary digital slots
and table games content and to offer something truly exclusive for
our players. We’re excited about the potential that this moment
provides us, and we have our sights set on building exclusive
online casino games through our newly formed in-house game studios
team that will set us apart in the industry.”
Cautionary Statement Regarding Forward-Looking
Information
This news release contains forward-looking statements or
“forward-looking information” within the meaning of applicable
Canadian securities laws (“forward-looking statements”), including,
without limitation, statements with respect to: the Company’s
partnership with Caesars and the expected benefits and impact
thereof, including on the operations and the results of the
Company; and the Company’s strategic growth initiatives and
corporate vision and strategy. Forward-looking statements are
provided for the purpose of presenting information about
management’s current expectations and plans relating to the future
and allowing readers to get a better understanding of the Company’s
anticipated financial position, results of operations, and
operating environment. Often, but not always, forward-looking
statements can be identified by the use of words such as “plans”,
“expects” or “does not expect”, “is expected”, “budget”,
“scheduled”, “estimates”, “forecasts”, “intends”, “anticipates” or
“does not anticipate”, or “believes”, or describes a “goal”, or
variation of such words and phrases or state that certain actions,
events or results “may”, “could”, “would”, “might” or “will” be
taken, occur or be achieved.
All forward-looking statements contained in this news release
reflect the Company’s beliefs and assumptions based on information
available at the time the statements were made. Actual results or
events may differ from those predicted in these forward-looking
statements. All of the Company’s forward-looking statements are
qualified by the assumptions that are stated or inherent in such
forward-looking statements, including the assumptions listed below.
Although the Company believes that these assumptions are
reasonable, this list is not exhaustive of factors that may affect
any of the forward-looking statements. The key assumptions that
have been made in connection with the forward-looking statements
include the regulatory regime governing the business of the
Company; the operations of the Company; the products and services
of the Company; the Company’s customers; the growth of the
Company’s business, meeting minimum listing requirements of the
stock exchanges on which the Company’s shares trade; the
integration of technology; and the anticipated size and/or revenue
associated with the gaming market globally. Forward-looking
statements involve known and unknown risks, future events,
conditions, uncertainties and other factors that may cause actual
results, performance or achievements to be materially different
from any future results, prediction, projection, forecast,
performance or achievements expressed or implied by the
forward-looking statements. Such factors include, among others, the
following: risks related to the Company’s business and financial
position; that the Company may not be able to execute on its
partnership with Caesars; risks associated with general economic
conditions; adverse industry events; future legislative and
regulatory developments; the inability to access sufficient capital
from internal and external sources; the inability to access
sufficient capital on favorable terms; realization of growth
estimates, income tax and regulatory matters; the ability of the
Company to implement its business strategies; competition; economic
and financial conditions, including volatility in interest and
exchange rates, commodity and equity prices; changes in customer
demand; disruptions to our technology network including computer
systems and software; natural events such as severe weather, fires,
floods and earthquakes; any disruptions to operations as a result
of the strategic alternatives review process; and risks related to
health pandemics and the outbreak of communicable diseases.
Although the Company has attempted to identify important factors
that could cause actual actions, events or results to differ
materially from those described in forward-looking statements,
there may be other factors that cause actions, events or results
not to be as anticipated, estimated or intended. There can be no
assurance that forward-looking statements will prove to be
accurate, as actual results and future events could differ
materially from those anticipated in such statements. Accordingly,
readers should not place undue reliance on forward-looking
statements.
The Company disclaims any intention or obligation to update or
revise any forward-looking statements whether as a result of new
information, future events, or otherwise, except in accordance with
applicable securities laws.
About Bragg Gaming Group
Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) is an iGaming
content and platform technology solutions provider serving online
and land-based gaming operators with its proprietary and exclusive
content, and cutting-edge player account management (“PAM”)
technology. Bragg Studios offer high-performing and passionately
crafted casino game titles using the latest in data-driven insights
from in-house brands including Wild Streak Gaming, Atomic Slot Lab
and Indigo Magic. Its proprietary content portfolio is complemented
by a selection of exclusive titles from carefully selected studio
partners under the Powered By Bragg program. Games built on Bragg’s
remote games server (“RGS”) technology are distributed via the
Bragg HUB content delivery platform and are available exclusively
to Bragg customers. Bragg’s powerful, modular PAM technology powers
multiple leading iCasino and sportsbook brands and is supported by
expert in-house managed, operational, and marketing services.
Content delivered via the Bragg HUB either exclusively or from the
Bragg aggregated games portfolio is managed from a single
back-office which is supported by a cutting-edge data platform, and
Bragg’s award-winning Fuze™ player engagement toolset. Bragg is
licensed, certified, or otherwise approved and operational in over
30 regulated iCasino markets globally, including in the U.S,
Canada, LatAm and Europe.
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version on businesswire.com: https://www.businesswire.com/news/home/20250114415428/en/
For media enquiries or interview requests, please
contact: Robert Simmons, Head of Communications, Bragg Gaming
Group press@bragg.group
Investors: Robbie Bressler, Chief Financial Officer,
Bragg Gaming Group investors@bragg.group OR James Carbonara, Hayden
IR (646)-755-7412 james@haydenir.com
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