NEW YORK, March 14, 2019 /PRNewswire/ -- Criteo S.A.
(NASDAQ: CRTO), the advertising platform for the open Internet,
today announced the success of their strategy that helped
Dynacraft, one of the largest bike and ride-on distributors in
the United States, break through
in the highly competitive children's bicycles category and surpass
their Return On Advertising Spend (ROAS) goal by up to 1000%.
Dynacraft approached Criteo with the goal of increasing visibility
among in-market shoppers and securing above-the-fold placements in
search and browse, while also achieving a 400% ROAS during the
crucial Q4 shopping season.
Dynacraft launched a Criteo Sponsored Products campaign
across key retailers in late summer, driving incremental sales
during the slower retail season and garnering valuable consumer
insights ahead of the peak holiday shopping period. Using a data
strategy based on Dynacraft's core consumer and product line
combined with Criteo's category insights, the campaign was
optimized to deliver a customized experience for shoppers during
the holiday season.
"We saw an opportunity to help Dynacraft succeed because we
believe in their product and knew that with the right advertising
technology they could leap ahead of the competition and establish
themselves as the go-to retailer," said Jessica Breslav, Managing Director of Mid Market
Americas, Criteo. "It wasn't an issue of the product they were
selling but rather, how they were choosing to market it and how
personalized they could get with the audience. We worked as a team
to identify what solutions we could provide immediately and then
how we could use our initial learnings to further ramp up our
efforts during the holiday season."
"Our partnership with Criteo was valuable from day one," said
Patricia Gates, Director of Business
Development, Dynacraft. "The relationships that Criteo has with
retailers empowered us with category insights and allowed us to
surpass our aggressive holiday sales goals. We were very impressed
with the measurable results we were provided and look forward
to continuing our partnership."
Key Results Included:
- 5x increase in units sold on each day from their average
- Over 60% increase in share of category PDP views
- 70% impression share of voice in Bicycles category
- 55% impression share of voice in Riding Toys category
With Criteo Sponsored Products, Dynacraft surpassed their ROAS
goals and owned the digital shelf during key holiday moments. By
increasing sell-through of promoted products, they strengthened
relationships with key retailers, including Walmart, and helped key
products gain desired traction.
For a complete look into the Dynacraft campaign, view the case
study at: https://www.criteo.com/success-stories/dynacraft/
About Criteo
Criteo (NASDAQ: CRTO) is the advertising
platform for the open Internet, an ecosystem that favors
neutrality, transparency and inclusiveness. 2,700 Criteo team
members partner with over 19,000 customers and thousands of
publishers around the globe to deliver effective advertising across
all channels, by applying advanced machine learning to unparalleled
data sets. Criteo empowers companies of all sizes with the
technology they need to better know and serve their customers. For
more information, please visit www.criteo.com.
About Dynacraft
Dynacraft is one of the largest bike
and ride-on distributors in the U.S. Our company has forged
strong relationships with retailers and licensors to bring
fashionable and innovative products to consumers wanting to create
memories and achieve developmental goals. We provide our customers
with fun, safe, quality products in a way that is unmatched by our
competition by leading in innovation, technology and design.
Media Contact:
Kenya Hayes
k.hayes@criteo.com
(703) 589-7595
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SOURCE Criteo