Glu and Taylor Swift Release The Swift Life™ on the U.S. App Store
16 December 2017 - 12:00AM
Business Wire
A free interactive social app in partnership
with Taylor Swift
Singer, songwriter, musician and producer, Taylor Swift, along
with Glu Mobile Inc. (NASDAQ: GLUU), a leading global developer and
publisher of free-to-play mobile games, today announced the launch
of The Swift Life, a free download on the U.S. App Store. In The
Swift Life, Taylor and her fans can connect with one another while
expressing themselves in a uniquely interactive community. Collect
stickers and Taymoji™ packs, post pictures, listen to music, check
out Taylor’s exclusive posts…and don’t miss guest appearances from
Meredith and Olivia!
Like a post or leave a Taymoji reaction on it! Leave a
SwiftSend™ to help Taylor see it, like it, comment on it or even
show it on her feed for everyone to see! Complete goals to level-up
and become a Super Swiftie!
“Following the groundbreaking launch of her album
reputation and in close partnership with Taylor and her
team, I am thrilled to announce the launch of The Swift Life,” said
Nick Earl, Glu’s President & CEO. “We’ve seen an exceptional
response to the product during beta testing and look forward to
strong engagement from Taylor’s worldwide fan base as we continue
to roll out The Swift Life in territories worldwide.”
Features of The Swift Life:
- Get the Latest from Taylor – Including
exclusive pics, video, news and an experience you won’t get
anywhere else!
- Connect with Taylor – See what she’s
liked and use SwiftSends™ on posts for a better chance of Taylor
liking them too!
- Collect Tons of Cool New Taylor Stuff –
Get fun animated Taymoji, pictures, stickers, pets and more!
- Join Your Friends and Swifties – Share,
like, comment and help each other!
- Discover Taylor’s World – Weekly events
and daily top posts mean there’s always something new to see!
The Swift Life provides a creative, inclusive and
community-driven place for users to better connect with each
other…and Taylor!
The Swift Life is available for free from the U.S. App Store on
iPhone, iPad or iPod touch. Available at
smarturl.it/TheSwiftLife
Coming soon to Google Play
Cautions Regarding Forward-Looking Statements
This press release contains certain “forward-looking statements”
related to the business of Glu Mobile Inc., including statements
that we look forward to strong engagement from Taylor’s worldwide
fan base as we continue to roll out The Swift Life in territories
worldwide and that The Swift Life will be coming soon to Google
Play. Such forward-looking statements involve known and unknown
risks and uncertainties, including, but not limited to, the risk
that we do not realize the expected benefits from our partnership
with Taylor Swift; the risk that consumer demand for smartphones,
tablets and next-generation platforms does not grow as
significantly as we anticipate or that we will be unable to
capitalize on any such growth; and the risk that we do not realize
a sufficient return on our investment with respect to our efforts
to develop free-to-play games for smartphones, tablets and
next-generation platforms. Certain of these risks and uncertainties
are or will be described in greater detail in our public filings
with the SEC. Glu is not under obligation to (and expressly
disclaims any such obligation to) update or alter its
forward-looking statements whether as a result of new information,
future events or otherwise.
About Glu Mobile
Glu Mobile (NASDAQ:GLUU) is a leading global developer and
publisher of free-to-play mobile games. Glu is focused on creating
compelling original and branded IP games on the App Store, Google
Play and Amazon Appstore. Founded in 2001, Glu is headquartered in
San Francisco with U.S. offices in Burlingame and San Mateo, and
international locations in Canada, India, Japan, and Russia.
Consumers can find high-quality entertainment wherever they see the
‘g’ character logo or at www.glu.com.
For live updates, please follow Glu via Twitter at
www.twitter.com/glumobile and on Instagram at
www.instagram.com/glumobile, or become a Glu fan at
www.facebook.com/glumobile.
GLU, GLU MOBILE, and the 'g' character logo are trademarks of
Glu Mobile Inc.
About Taylor Swift
Taylor Swift’s critically-adored new
album, reputation, was the biggest selling album of
2017 and #1 in over 111 countries on iTunes’ sales charts
upon release. With almost 1.3 million albums sold in a seven-day
period, Taylor is the only artist in history to have four
consecutive albums sell over one million copies in their week of
release (2010's Speak Now, 2012's RED,
2014's 1989 and 2017 reputation).
Taylor’s chart-topping first single, “Look What You Made Me Do,”
broke multiple records within hours of its release. With over 10
million streams, it is the most-streamed song in a one-day period
ever, the lyric video for “Look What You Made Me Do” broke the
standing record with over 19 million views, while the music video
shattered the original most viewed video (28 million) record with
43.2 million views in only 24 hours.
Taylor is a ten-time GRAMMY winner, a singer, songwriter,
musician and producer. She is the youngest person in history to win
the music industry's highest honor, The GRAMMY Award for Album of
the year and she is the first female solo artist to win this
prestigious award twice. Rolling Stone listed Taylor as one of
the 100 Greatest Songwriters of All Time. Time magazine has named
her one the of the 100 Most Influential People in the world and one
of only eight candidates for their most prestigious honor, 2014
Person of the Year. A Brit and Emmy award winner, Taylor is
Billboard's youngest-ever Woman of the Year and the only artist to
have been awarded this honor twice.
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version on businesswire.com: http://www.businesswire.com/news/home/20171215005116/en/
Media Contact:Glu Mobile Inc.Claudia Oropezapr@glu.com(415) 800-6378
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