Intel, Disney Light Up the Sky Over Walt Disney World Resort with New ‘Starbright Holidays’ Drone Show
17 November 2016 - 11:15AM
Business Wire
Marks Public Debut of New Intel® Shooting
StarTM Drone Fleet in the U.S.
NEWS HIGHLIGHTS
- Intel and Disney demonstrate future of
light shows with holiday show-drone performance at Disney Springs
at Walt Disney World Resort.
- Innovative Intel® Shooting StarTM
drones are super light and designed for customizable commercial
entertainment light shows.
- Collaboration exemplifies how the two
companies continue to push the boundaries of what’s possible to
create an amazing entertainment experience.
Intel and Walt Disney Parks and Resorts are collaborating on an
innovative new holiday experience that will take place at the Walt
Disney World Resort in Florida over the holiday season. Using
all-new Intel® Shooting StarTM drones, the “Starbright Holidays –
An Intel Collaboration” show will paint colorful images across the
sky at the Disney Springs shopping, dining and entertainment
district.
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Intel and Walt Disney Parks and Resorts
are collaborating on "Starbright Holidays – An Intel Collaboration"
at the Walt Disney World Resort in Florida. The event at the Disney
Springs entertainment district features 300 Intel Shooting Star
drones in a choreographed aerial performance. (Credit: Intel
Corporation)
“Starbright Holidays – An Intel Collaboration” marks the first
time a show-drone performance of this scale has ever been performed
in the United States. It will feature 300 Intel Shooting Star
drones in a choreographed aerial performance set to holiday-themed
music. The show also marks the U.S. public debut of the Intel
Shooting Star drone – a new type of unmanned aerial vehicle (UAV)
specifically designed for entertainment purposes such as festivals,
air and light shows. Fact Sheet: About the ‘Starbright
Holidays’ Drone Light Show
“We are excited to work with Walt Disney Imagineering to bring a
fresh and innovative approach to its world-renowned light shows,”
said senior vice president and general manager of Intel’s New
Technology Group, Josh Walden. “Together, we worked to tackle a new
frontier in entertainment, picturing the sky as our canvas and
flying lights as ink.”
The “Starbright Holidays – An Intel Collaboration” light show
will invite guests to Disney Springs to look up to the sky this
holiday season and make a special wish. Overhead an aerial ballet
of holiday-themed animations will sparkle in the night sky using
Intel Shooting Star drones. The performance will be accompanied by
a specially orchestrated score of seasonal classics.
When combining the cutting-edge technology from Intel and the
limitless creativity from Disney, the two companies were able to
rethink what’s possible and create an amazing new entertainment
experience.
“We are thrilled to collaborate with Intel on this exciting
entertainment experience,” said Jon Snoddy, Walt Disney
Imagineering Research & Development Studio Executive. “By
combining our technological capabilities, we will be able to light
up the sky this holiday season.”
Intel Shooting Star Drone
Designed to be lightweight, the Intel Shooting Star drone is
composed of a Styrofoam body and plastics and weighs in at just 280
grams, or less than the weight of a volleyball. The purpose-built
quadcopter show drone is also equipped with LED lights that can
create over 4 billion color combinations and easily be programmed
for any animation. With the improved software and interface, a
light show can now be done in a matter of days, instead of weeks or
months. Additionally, all 300 Intel Shooting Star drones can easily
be controlled by one computer. For full details on the Intel
Shooting Star, visit the fact sheet.
The “Starbright Holidays – An Intel Collaboration” show joins
other holiday enhancements at Disney Springs, including a brand-new
Christmas Tree Trail, special seasonal entertainment, meet and
greets with Santa, and festive decor throughout all four
neighborhoods – Town Center, The Landing, West Side and
Marketplace.
About Intel
Intel (NASDAQ: INTC) expands the boundaries of technology to
make the most amazing experiences possible. Information about Intel
can be found at newsroom.intel.com and intel.com.
About Disney Springs
Disney Springs is a one-of-a-kind Disney experience, treating
guests by day and night to great dining, shopping and entertainment
amid beautiful open-air promenades, flowing springs and waterfront
charm. Offering an air of sophisticated grace and design that
harkens to Florida’s waterfront towns at the turn-of-the-century,
Disney Springs is home to four distinct, outdoor neighborhoods: The
Landing, Town Center, Marketplace and West Side. Nearing completion
in 2016, Disney Springs has been undergoing the largest expansion
in its history to double the number of shops, restaurants and other
venues for guests to explore, which will result in more than 150
establishments. Disney Springs is part of Walt Disney World Resort,
located in Lake Buena Vista, Fla.
Intel and the Intel logo are trademarks of Intel Corporation in
the United States and other countries.
*Other names and brands may be claimed as the property of
others.
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IntelKrystal Temple, 480-552-1760krystal.temple@intel.com
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