Collaboration Technology Boosts Organizations, According to an Insight-sponsored Report by Harvard Business Review Analytic S...
14 February 2017 - 12:30AM
The Large Majority Say These Tools Are Important
to Reaching Their Business Goals
More than 80 percent of the respondents said collaboration
technology solutions are either very or extremely important for
meeting their organizations’ top business goals. According to the
Insight-sponsored report by Harvard Business Review Analytic
Services, which surveyed 421 professionals, “an even higher 90
percent said they expect collaboration technology to be very or
extremely important to their organizations over the next two
years.”
The positive impact of collaboration technology,
such as instant messaging, office applications, videoconferencing,
smartphones and email, among many others, can notably improve an
organization’s operational efficiency and competitiveness. In fact,
the survey found that 79 percent said greater efficiency is an
extremely valuable business result of collaboration tools, followed
by:
- Increased productivity (76 percent)
- Better business decisions (69 percent)
- Higher levels of innovation (63 percent)
- Faster time to market (58 percent)
- Reduced travel expenses (57 percent)
- Increased sales (52 percent)
Mitigating Challenges
Despite the understood benefits, organizations have struggled
with some aspects of collaboration tools, such as the inability to
include contractors, consultants and other nonemployees (46
percent), complicated set up (40 percent) and difficulty of use (31
percent).
“To mitigate these challenges, companies innovating in the space
have continued to evolve these tools and technologies. We are
seeing the proliferation of both new and next generation
technologies specifically designed with simplicity and the non-tech
end-user in mind. This will help ensure that your employees use
them and that they generate their promised return on investment,”
said Doug Fink, director, Collaboration Practice, Insight.
Lead from the top down
In order to build a collaborative and competitive workplace,
C-level executives must lead the charge. The survey results
revealed that these expectations aren’t quite met. While sixty-six
percent agree that their collaborative culture needs to be led by
C-level executives, only 50 percent believe their executives are
modeling this behavior.
“As with any organizational change, buy in from and leadership
by the senior team is an imperative. They not only need to make a
commitment in terms of investment, but also commit to using the
tools themselves. For example, if your organization has employees
all over the world, and having face-to-face interactions is
important to the workplace culture, then videoconferencing should
be a standard. This can also reduce the need for travel and its
associated expenses, underscoring how adoption of these tools can
have a clear ROI both in terms of culture and cost,” said Fink.
Methodology
This was an email survey. A total of 421 respondents were drawn
from the Harvard Business Review audience of readers (magazine and
e-newsletters customers and users of HBR.org). Eighteen percent of
respondents were in general and executive management, 10 percent
were in sales and business development, 8 percent were in
IT/software engineering, 7 percent were in consulting, 7 percent
were in HR/training, and another 7 percent were in
R&D/innovation/product development. Other functions were
represented by 6 percent or less of the respondent base.
For more information on Insight,
visit http://www.insight.com or call 1.800.INSIGHT.
About Insight
From business and government organizations to healthcare and
educational institutions, Insight empowers clients with Intelligent
Technology™ solutions to realize their goals. As a Fortune
500-ranked global provider of hardware, software, cloud and service
solutions, our 6,000 teammates provide clients the guidance and
expertise needed to select, implement and manage complex technology
solutions to drive business outcomes. Through our world-class
people, partnerships, services and delivery solutions, we help
businesses run smarter. Discover more at insight.com.
NSIT-M
CONTACTS:
TIFFANY BOLTON
Insight Enterprises
TEL. (480) 333-3469
EMAIL: TIFFANY.BOLTON@INSIGHT.COM
ARIEL KOUVARAS
Sloane & Company
TEL. (212) 446-1884
EMAIL: AKOUVARAS@SLOANEPR.COM
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