Retailer's fragrance authority and innovation
highlighted in latest collaboration with Paramount Consumer
Products for hit Netflix series
COLUMBUS, Ohio, Sept. 30,
2024 /PRNewswire/ -- Today, Bath & Body Works
(NYSE: BBWI), a global leader in personal care and home fragrance,
announced its newest collaboration with Paramount Consumer Products
for the hit Netflix series, Emily in Paris. Launching this holiday, the
limited-edition collection embodies Parisian charm and
trend-forward fragrances through Bath & Body Works'
unparalleled fragrance expertise and innovative product
storytelling. Emily in Paris is produced by MTV Entertainment
Studios and created by Executive Producer Darren Star (Beverly
Hills 90210, Sex and the City, Younger) and streams on
Netflix.
Marrying fragrance and fashion, the Bath & Body Works x
Emily in Paris collection
features more than 50 très chic products designed to captivate
fans' senses and transport them directly into the vibrant and
stylish world of Emily Cooper. This
partnership is Bath & Body Works' latest in a series of
successful collaborations with popular TV series throughout the
year, including Bridgerton and Stranger Things.
Through its incredible ability to evoke emotion through fragrance,
Bath & Body Works offers customers an opportunity to experience
Emily in Paris in a
brand-new, immersive way with this collection.
"At Bath & Body Works, we believe fragrance has the power to
transport, and we've set out to transform consumers' viewing
experiences and take their fandom to a whole new level through the
power of fragrance," said Maurice
Cooper, Chief Customer Officer, Bath & Body Works. "Bath
& Body Works is at the center of culture and innovation, and
our latest collaboration with Emily in Paris helps us engage fans in a new way as
we bring the hit show to life through fragrance."
"We are thrilled to partner on a collection that will help fans
of the show experience the magic of Emily in Paris in a unique way," added Pam Kaufman, President and CEO of International
Markets, Global Consumer Products & Experiences, Paramount.
"Bath & Body Works has captured the essence of Emily in
Paris in a way that feels
fresh and fun, and we can't wait for fans to enjoy the collection
this holiday season."
Fans can expect to immerse themselves in scents that conjure up
their favorite Emily in Paris moments via fine fragrance mists,
body washes, body creams, candles, Wallflowers fragrance diffusers,
hand soaps and sanitizers across four Bath & Body
Works-exclusive fragrances, including:
Champagne in Paris, a
brand-new fragrance created specifically for the partnership,
features notes of champagne spritz, elderberry fizz and lily of the
valley. The rose icon on the packaging is a nod to one of
Emily's iconic costumes from the series' newest installment, season
four.
Paris Amour, a
customer-favorite scent, which originally debuted in 2011, is
making a limited-time return for this launch. The fragrance icon
features notes of French tulips, apple blossoms and sparkling pink
champagne, and the Parisian skyline design celebrates the setting
and namesake of the show.
Lavender Luxe was inspired by the iconic lavender
fields from season three and brings a botanical fragrance to the
collection with notes of Lavande de Provence, flirtatious jasmine
and vanilla crush. The houndstooth pattern within the design was a
pattern prominently seen in the first season.
Macaron Cloud features notes of macaron delight,
Parisian spun sugar and pink berries and brings to life the essence
of a French patisserie, from the yummy aroma to the macaron icons
scattered across the packaging.
The collection's design was heavily influenced by fashion and
style from the show. The bright color palette, prints and patterns
pay homage to Emily's bold fashion throughout the series while the
illustrated details and black and white accents are distinctly
Emily in Paris.
"This collaboration is a celebration of Emily in Paris and the characters' bold spirits and
impeccable style," said Betsy
Schumacher, Chief Merchandising Officer, Bath & Body
Works. "We thoughtfully designed every aspect of this collection to
capture the essence of what fans love most about Emily in
Paris, from Emily's signature
lipstick to her vintage camera phone case. We've created an
experience that feels true to the show, and with Bath & Body
Works' fragrance quality and breadth of choice, ensuring fans and
customers alike will be delighted through the power of
fragrance."
The Bath & Body Works x Emily in Paris collection includes body care,
lipsticks, candles and décor, hand soaps, hand sanitizers and
holders and more ranging from $1.95
to $36.95.
The new and limited-edition collection officially launches in
November in Bath & Body Works stores nationwide and online.
ABOUT BATH & BODY WORKS
Home of America's Favorite Fragrances®, Bath & Body Works is a
global leader in personal care and home fragrance, including
top-selling collections for fine fragrance mist, body lotion and
body cream, 3-wick candles, home fragrance diffusers and liquid
hand soap. Powered by agility and innovation, the company's
predominantly U.S.-based supply chain enables the company to
deliver quality, on-trend luxuries at affordable prices. Bath &
Body Works serves and delights customers however and wherever they
want to shop, from welcoming, in-store experiences at more than
1,870 company-operated Bath & Body Works locations in the U.S.
and Canada and more than 490
international franchised locations to an online storefront at
BathandBodyWorks.com.
ABOUT PARAMOUNT CONSUMER PRODUCTS
Paramount Consumer
Products oversees all licensing and merchandising for Paramount
(Nasdaq: PARA, PARAA), a leading global media and entertainment
company that creates premium content and experiences for audiences
worldwide. Driven by a diverse slate of consumer brands, Paramount
Consumer Products' portfolio is based on content from platforms
including Paramount+, CBS (including CBS Television Studios and CBS
Television Distribution), cable networks (including MTV,
Nickelodeon and Showtime), and Paramount Pictures. Additionally,
the division operates Paramount Game Studios. With properties
spanning animation, live-action, preschool, youth and adult,
Paramount Consumer Products is committed to creating the highest
quality product for some of the world's most beloved, iconic
franchises. To view our range of consumer products and Paramount
branded apparel, visit ParamountShop.com.
Contact:
Bath & Body Works
MediaRelations@bbw.com
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