Playtika's Wooga Becomes The Fastest German
Studio To Achieve Milestone
BERLIN, Nov. 16,
2023 /PRNewswire/ -- Playtika's Berlin-based studio Wooga®
announced that its flagship game, June's Journey®,
has achieved $1 billion USD in
lifetime gross revenue*. In addition, the game is the #1
highest-grossing hidden object game worldwide** and is the
first-ever German mobile game to hit such a revenue landmark 6
years after global launch***.
Wooga's monumental achievement of surpassing the $1 billion milestone with June's Journey is a
testament to the studio's strategic engagement by tapping into an
often overlooked market segment, ultimately captivating a mature
female demographic. Remarkably, 90% of its dedicated players are
women, with the majority aged over 55. This success can be directly
attributed to Wooga's player-centric approach in cultivating an
unwavering community of enthusiastic female gamers. By staying
attuned to player feedback, delivering fresh weekly content and
enhancing social features like 'Club Mysteries,' Wooga has fostered
an exceptionally loyal and engaged player base.
"Wooga's journey has been nothing short of remarkable", says
Nai Chang, Managing Director
at Wooga. "Six years ago, we strategically
prioritized the development of story-driven casual games,
setting a precedent in the gaming industry. We are now a key
player in this category, in large part due to the worldwide
popularity of June's Journey that we are celebrating today. It's
not just about the genre; our exceptional diverse workforce
also plays a crucial role. We believe innovation thrives when
diverse perspectives join to create compelling gaming
experiences for a range of players."
Ofer Kinberg, Chief Revenue
Officer at Playtika commented: "Playtika is immensely proud
of Wooga and June's Journey as they continue to lead the way
in narrative-driven casual gaming. This achievement is a testament
to Wooga's dedication and passion, which align perfectly with
Playtika's vision of creating exceptional gaming experiences that
captivate players worldwide."
*Life time revenues consist of gross revenues of in-app
purchases and ad revenues.
**June's Journey has been the global #1 measured by
consumer spend within the Hidden Object (Puzzle) Subgenre across
Apple App Store & Google Play since April 2019, according to Data.ai. June's Journey
is available to download for free on the Apple App Store and Google Play.
***Only one other game from Germany has hit this milestone, 11 years after
launch. June's Journey has reached this milestone in just 6 years
after launch.
About Playtika®
Playtika (NASDAQ: PLTK) is
a mobile gaming entertainment and technology market leader with a
portfolio of multiple game titles. Founded in 2010, Playtika was
among the first to offer free-to-play social games on social
networks and, shortly after, on mobile platforms. Headquartered in
Herzliya, Israel, and guided by a
mission to entertain the world through infinite ways to play,
Playtika has employees across offices worldwide. For more, visit
playtika.com.
About Wooga®
Founded in 2009, Wooga - derived from the
words 'World Of Gaming' - is a market leader for story-driven
casual games. Based in Berlin,
over 300 employees from 50 different nations develop high quality
games with engaging stories at the core of the experience. Wooga's
aim is to play a memorable and positive part in people's lives and
create joyful moments they look forward to playing everyday. Since
late 2018 Wooga has been part of Playtika Holding Corp. For more,
visit wooga.com.
About June's Journey®
June's Journey invites players to relax with a story of romance,
intrigue, and mystery in a glamorous hidden object game straight
from the roaring 20s. Players have the opportunity to step into the
role of amateur detective June
Parker and set out on a journey and escape to a bygone age
as they search for hidden object clues, from the parlors of
New York to the sidewalks of
Paris.
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SOURCE Playtika Holding Corp