Modernize Home Services Introduces Bathtub Replacement Cost Calculator
20 March 2024 - 1:04AM
Business Wire
New tool allows homeowners to plan their bathtub replacement
project with cost transparency
Modernize Home Services, the leading home services marketing
platform, announces its latest innovation: the Bathtub Replacement
Cost Calculator. This tool offers homeowners a seamless approach to
planning a bathtub replacement or remodeling project, while
providing much-needed transparency on cost. Whether planning a
simple alcove tub replacement or a luxurious freestanding tub
installation, homeowners can now customize a bathtub remodeling
project to meet the needs of their home—and their budget— in just a
few minutes.
“Our new bathtub replacement cost calculator empowers homeowners
to make informed decisions about bath renovation projects,”
explains Cassie Morien, director of strategy for Modernize. “By
providing detailed cost information and customization options,
we're enabling homeowners to bring their envisioned bath to life
within their budget."
Bathtub Cost Calculator Details
Designed with simplicity and efficiency in mind, the calculator
allows homeowners to:
- View the typical cost range for a standard bathtub replacement
project
- Create a custom estimate for a bathtub remodel by entering
certain project specifications
- Choose between five different bathtub styles
- Explore price and durability differences between standard,
mid-range, and high-end tub materials
- Understand price differences between bathtub sizes
- Request a quote for installation and labor from trusted local
contractors
Homeowner Bathtub Survey Insights
In a recent survey of more than 4,000 Modernize homeowners who
are actively planning home improvement projects, determined
that:
- Materials. 35% of homeowners are considering a stone or
resin bathtub; 27% prefer fiberglass
- Motivation. 31% of respondents want to update their
bathroom’s aesthetics, while 15% are addressing wear and tear or
damage
- Features. 25% of those surveyed want built-in shelfing
and storage, 22% want hydrotherapy, and 16% want a handheld shower
attachment
- Bathtub type. 26% of consumers state a preference for
freestanding tubs
- Selection driver. 34% of homeowners say that budget will
be the primary factor influencing their tub choice, while 25%
prioritize accessibility needs
“We developed the bathtub cost calculator in response to
homeowner inquiries,” notes Morien. “Our survey results showed that
39% of consumers exploring home improvement projects on Modernize
are considering a bathtub replacement or remodel in the next 12
months.”
Modernize survey data shows that 44% of respondents are
“definitely planning to hire a professional for bathtub
installation,” while just over 4% intend to attempt a
do-it-yourself (DIY) bathtub remodel.
Additional Modernize Cost Calculator Resources
Modernize’s bathtub replacement cost calculator marks the
website’s eighth calculator in its homeowner toolbox. Other legacy
cost calculators include those for roof replacements, HVAC unit
replacements, window replacements, siding replacements, gutter
installations, full bathroom remodels, and shower remodels. These
tools aim to help homeowners easily plan upcoming home improvement
projects that fit within their budgets. Like the existing
calculators, the newest addition allows homeowners to obtain a
detailed quote from a local contractor after using the tool.
The pricing data used in the Modernize bathtub replacement cost
calculator is powered by AI-driven analyses of real homeowner
experiences and trusted Modernize partner project data across the
United States. The data factors in material, labor, installation,
demolition, and project management costs for bathtub remodeling
projects.
Morien is available to discuss the best uses of the bathtub
replacement cost calculator and can provide expert commentary on
all homeowner insights from Modernize’s recent survey.
About Modernize Home Services
For more than 18 years, Modernize has been a leader in the home
improvement and services industry, connecting homeowners with
contractors and other home services professionals. Modernize
operates in more than 17 high-value, high-consideration home
segments, including new and replacement windows, solar
installation, roofing, heating and air conditioning, siding,
bathrooms, kitchens, new and replacement gutters, home security,
and others. The business brings a network of more than 1,000
contractors and professionals across all segments, offering broad
geographical coverage and choice for homeowners.
Modernize Home Services is owned and operated by QuinStreet,
Inc. (Nasdaq: QNST), a leader in providing performance marketplace
technologies and services to the financial services and home
services industries. QuinStreet is a pioneer in delivering online
marketplace solutions to match searchers with brands in digital
media. The company is committed to providing consumers with the
information and tools they need to research, find and select the
products and brands that meet their needs.
Facebook: https://www.facebook.com/modernizehome Instagram:
https://www.instagram.com/modernizehome/ Twitter:
https://twitter.com/Modernize
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version on businesswire.com: https://www.businesswire.com/news/home/20240319029053/en/
Jacqueline Leppla Sr. Director of Brand Marketing and Reputation
Management jleppla@quinstreet.com 650-578-7609
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