Super League Joins Roblox Partner Program and Deepens its Immersive Solutions Advantage for Brands and IP Owners
02 August 2023 - 9:00PM
Super League (Nasdaq: SLGG) a global leader in
delivering immersive experiences across the world’s largest
metaverse platforms, today proudly announced the company is joining
the
Roblox (NYSE: RBLX)
Partner
Program. An early mover in building and distributing
creative and impactful programs for brands, in partnership with
hundreds of top Roblox developers, Super League now elevates its
offering to include the official Roblox advertising system with
Immersive Ads. The added capabilities augment Super League’s
powerful end-to-end, innovative solutions, enabling brands to reach
the highly engaged audience on Roblox, a global immersive platform
where over 66 million people connect and communicate daily.
Super League was an early mover in the space,
enabling extensive third-party distribution for brands on Roblox by
providing hundreds of developers in the community with measurement,
monetization, and optimization tools. Through the Roblox Partner
Program, Super League is evolving its offering by repurposing its
previous ad network to solely focus on Roblox’s Immersive Ads
product to enable brands to reach audiences at scale. Super League
will be integrating Roblox’s Immersive Ads into its growing suite
of cross-platform offerings and capabilities inclusive of
experience creation, promotion, distribution, and monetization:
- Highly immersive ad formats for the official Roblox advertising
system
- Bespoke brand integrations into popular experiences
- Proprietary Pop-Up Shops, interactive characters, and
integrated content products
- First-to-market home grown solution to turn digital
in-experience codes into real-world physical redemptions
- Robust influencer marketing programs
- In-experience brand lift studies
- Expert video content creation for Tik Tok, YouTube, and
more
- Metaverse strategy & innovation consulting
“Super League is one of the longest standing
experts in the Roblox ecosystem for brands. We strongly believe
that no other company in this industry has our level of in-house
expertise, developer relationships and proprietary tools. This
partnership gives us a huge advantage in being able to help the
biggest brands in the world win on a world’s leading immersive
platform,” said Matt Edelman, President and Chief Commercial
Officer for Super League. “We are excited about the scale and
impact we can bring to our brand and development partners with
transformative new ad solutions and our continued commitment to
excellence.”
"Super League is an ambitious, future-focused
company whose experience working with the Roblox developer
community made them an important addition to our Roblox Partner
Program,” said Ashley McCollum, Head of Immersive Media Solutions,
Roblox. "We are thrilled to have them on board to drive the Roblox
brand ecosystem forward and to innovate together."
Super League's inclusion in the Roblox Partner
Program, combined with its longstanding dedication to supporting
100s of Roblox developers with software to help manage and grow
their businesses, creates an unparalleled opportunity to achieve
massive reach and powerful results for brands. Immediate benefits
of being part of the program include access to educational
resources and training, along with comprehensive tools, collateral,
and insights for brand onboarding and education. Super League, with
its recently acquired in-house development studio, is poised to
build upon an enviable track record of partnerships with more than
100 brands and IP owners such as Universal Pictures, Paramount,
Sony Pictures Entertainment, NFL, Chipotle, Clarks, Dave &
Busters, PacSun, Interscope Records, Warner Music Group, L’Oreal,
and more.
“We have led the industry in understanding and
utilizing Roblox as the future of communication and connection for
Gen Z and Gen A,” says Ann Hand, Chair and CEO for Super League.
“The magnitude of the Roblox platform continues to grow as
exponentially as the unquenchable thirst young consumers have for
it. We intend to maximize the power of this Program for our brand
and development partners, fueling the rapid growth and evolution of
our immersive web business. This is where the next generation
lives, and how they prefer to engage. It is an imperative for
brands to create a persistent strategy and presence in this
space.”
About Super LeagueSuper League
(Nasdaq: SLGG) is a leading strategically-integrated publisher and
creator of games and experiences across the world’s largest
immersive digital platforms. From metaverse powerhouses such as
Roblox, Minecraft and Fortnite, to the most popular Web3
environments such as Sandbox and Decentraland, to bespoke worlds
built using the most advanced 3D creation tools, Super League’s
innovative solutions provide incomparable access to massive
audiences who gather in immersive digital spaces to socialize,
play, explore, collaborate, shop, learn and create. As a true
end-to-end activation partner for dozens of global brands, Super
League offers a complete range of development, distribution,
monetization and optimization capabilities designed to engage users
through dynamic, energized programs. As an originator of new
experiences fueled by a network of top developers, a comprehensive
set of proprietary creator tools and a future-forward team of
creative professionals, Super League accelerates IP and audience
success within the fastest growing sector of the media industry.
For more, go to superleague.com.
ContactFor Super
LeagueGillian Sheldon gillian.sheldon@superleague.com
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