Tronc Launches Branded Content Agency, Studio 1847
06 April 2018 - 1:30AM
Tronc, Inc. today announced the launch of branded content and
events agency, Studio 1847. Named after the inception of tronc’s
namesake brand the Chicago Tribune, Studio 1847 will serve as the
brand marketing division of tronc, partnering with advertisers to
engage consumers in new, innovative and experiential ways.
As tronc’s creative and strategic branding arm,
Studio 1847 will work with advertisers to tell their stories
through unique custom events and branded content that can be
distributed across the Company’s network of channels through native
advertising. By utilizing its expansive publishing portfolio,
Studio 1847 has the unique ability to truly customize a
brand’s story.
“We’re excited to bring together tronc’s talented
events and branded content teams to help brands engage with
audiences on a national, regional, and local level,” said Susan
Jacobs, tronc Senior Vice President of Revenue Strategy. “Our
experienced strategists and creative team understand the
intricacies of developing custom content specifically designed to
reach a brand’s target audience and achieve their strategic
goals.”
Studio 1847 will be led by Robin Gruen, Vice
President of Branded Content; Tim Giles, Vice President of Sales;
and Elsa Case, Vice President of Events.
Tronc’s events and marketing teams have already
helped local and national brands, including Publix, Menards,
Walgreens, Jack Daniel’s and Cadillac, reach audiences in
compelling branded campaigns.
Tronc’s content studio is a recipient of a 2017
Pearl Award. It was also recognized as a 2017 and 2018 Digiday
Video Award finalist and was recently named a finalist for the
International News Media Alliance’s Global Media Awards.
About tronc, Inc.tronc, Inc.
(NASDAQ:TRNC) is a media company rooted in award-winning
journalism. Headquartered in Chicago, tronc operates newsrooms
in ten markets with titles including the Los Angeles
Times, New York Daily News, The Baltimore
Sun, Orlando Sentinel, South Florida's Sun-Sentinel,
Virginia’s Daily Press, The Morning
Call of Allentown, Pennsylvania, Hartford Courant,
and The San Diego Union-Tribune. Our legacy of brands
has earned a combined 105 Pulitzer Prizes and is committed
to informing, inspiring and engaging local communities.
Our brands create and distribute content across our
media portfolio, offering integrated marketing, media and business
services to consumers and advertisers, including digital solutions
and advertising opportunities.
Contact: Lauren
Pultelpulte@tronc.com312-222-5078
tronc, Inc. (NASDAQ:TRNC)
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