LONDON, Dec. 4, 2024
/PRNewswire/ -- Programming spend is forecasted to recover in 2025
by 5.3% growth, reaching $206 billion
globally following a challenging 2024, according to Omdia.
North America is expected to lead
this resurgence with a 6.7% increase, reflecting a renewed focus on
investment and profitability in the industry.
At Content London, Maria Rua Aguete, Head of Media and
Entertainment at Omdia, revealed key trends shaping the recovery of
the global media and entertainment market. The research emphasized
the growing impact of Free Ad-Supported Streaming TV (FAST)
platforms and consumer electronics giants like Samsung, LG, and
Roku that have focused on creating fresh opportunities for content
producers. "With platforms such as Tubi, Pluto TV, and Samsung TV
Plus expanding globally, their pursuit of original content marks a
critical moment for content creators to collaborate with these
emerging players," explained Rua Aguete.
FAST platforms are quickly multiplying, with Samsung TV Plus
surpassing 200 million monthly active users, Roku reaching 140
million, and Pluto TV at 80 million. These services are evolving
beyond repurposed library content for themed linear channels, and
now venturing into original and exclusive productions, creating
significant opportunities for content creators.
During her presentation, Maria emphasized how hardware companies
like Samsung and LG are also driving innovation by launching
exclusive FAST channels and forging new collaborations in the
competitive media ecosystem.
"These changes signal a pivotal moment," Rua Aguete said. "For
content producers, partnering with hardware companies and FAST
platforms unlocks a growing market for original productions. While
these platforms may not fully fund projects, co-productions with
established studios and multi-channel distribution strategies can
help minimize risks and maximize exposure."
Omdia's latest consumer research highlights that original and
exclusive content remains a key factor driving subscriptions to
video services, a trend that also applies to free platforms.
Recently, Amazon partnered with Samsung TV Plus to debut The
Rings of Power ahead of its second season on Prime Video, while
LG launched exclusive FAST channels in the US and Europe, showcasing their dedication to unique
content offerings.
During its Content London presentation, Omdia underlined the
growing opportunities for content creators as hardware companies
and FAST platforms transform traditional distribution models.
"By leveraging these partnerships, producers can access new
revenue streams and audiences, paving the way for sustained growth
in an ever-evolving industry," concluded Rua Aguete.
ABOUT OMDIA
Omdia, part of Informa
TechTarget, Inc. (Nasdaq: TTGT), is
a technology research and advisory group. Our deep knowledge of
tech markets combined with our actionable insights empower
organizations to make smart growth decisions.
Contact
Fasiha Khan:
fasiha.khan@omdia.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/omdia-forecasts-programming-spend-to-rebound-to-206bn-by-2025-following-challenging-2024-302322340.html
SOURCE Omdia
