A category innovation: Pure Sunfarms introduces Hi-Def Pre-Rolls
18 April 2024 - 9:00PM
Pure Sunfarms Corp. (“Pure Sunfarms”), a leading producer in the
Canadian cannabis market and wholly owned subsidiary of Village
Farms International, Inc. (Nasdaq: VFF), introduces the next
product in the evolution of cannabis, Hi-Def Pre-Rolls.
Building on its reputation for delivering the best-selling
flower in Canada, Pure Sunfarms launched a first-of-its-kind
pre-roll, featuring pure ground flower optimized for high potency,
with THC content between 36-44% with no concentrates, infusions, or
kief.
“Hi-Def Pre-Rolls are specifically designed to bring the
experience of our pure BC bud into high definition without the
concentrates – it’s just flower in its purest form,” said Orville
Bovenschen, President of Pure Sunfarms. “Our talented R&D team
has developed something completely new for consumers wanting a
ready to smoke high-THC product. The flavour and finish are nothing
like what’s in stores today. You'll know when you’ve tried it, the
proof is in the puff.”
Through expert cultivation and a deep understanding of cannabis
plants, Pure Sunfarms has brought to life the full potential of its
flower, redefining what’s possible in the non-concentrate flower
category.
In 2023, consumer preferences shifted towards pre-rolls,
capturing 31% of total sales (increasing 31% year-over-year).1 Pure
Sunfarms currently holds two of the top five selling non-infused
pre-roll products (Pink Kush and Pure Sunfarms’ Fraser Valley Weed
Co – Big Red Pre-Rolls).2 The company expects its new Hi-Def
Pre-Rolls to create a completely new offering within the pre-roll
category.
Hi-Def Pre-Rolls are available in the Kush God cultivar, just in
time for 4-20 in Alberta and BC, with other provinces to
follow.
About Pure Sunfarms
Pure Sunfarms is a global leader in cultivation, operating one
of the largest cannabis facilities in the world. With a focus on
high-quality BC-grown cannabis, the company combines decades of
agricultural and legacy experience with large-scale operational
excellence in its state-of-the greenhouses located in Delta,
British Columbia.
Known as a top-selling brand of recreational dried flower across
Canada, as well as a top licensed producer, Pure Sunfarms is
renowned for producing popular cultivars like its Pink Kush.
Pure Sunfarms products are currently available across Canada.
The company also produces cannabis products for other licensed
producers in Canada and maintains EU GMP certification for exports
to medicinal markets internationally.
Pure Sunfarms is the licensed producer of record for Pure
Sunfarms, The Original Fraser Valley Weed Co., Soar, and Super
Toast. Pure Sunfarms is a wholly owned subsidiary of Village Farms
International, Inc. (Nasdaq: VFF).
www.puresunfarms.com
About Village Farms International
Village Farms leverages decades of experience as a large-scale,
Controlled Environment Agriculture-based, vertically integrated
supplier for high-value, high-growth plant-based Consumer Packaged
Goods opportunities, with a strong foundation as a leading fresh
produce supplier to grocery and large-format retailers throughout
the U.S. and Canada, and new high-growth opportunities in the
cannabis and CBD categories in North America, the Netherlands and
selected markets internationally.
The Company's wholly-owned Canadian subsidiary, Pure Sunfarms,
is one of the single largest cannabis operations in the world, the
lowest-cost greenhouse producer and one of Canada’s best-selling
brands. The Company also owns 70% of Québec-based, Rose
LifeScience, a leading third-party cannabis products
commercialization expert in the Province of Québec. Village Farms
ranks as the #2 producer nationally in Canada.
In the U.S., wholly-owned Balanced Health Botanicals is one of
the leading CBD brands and e-commerce platforms in the country.
Subject to compliance with all applicable US federal and state laws
and stock exchange rules, Village Farms plans to enter the US
high-THC cannabis market via multiple strategies, leveraging one of
the largest greenhouse operations in the country (more than 5.5
million square feet in West Texas), as well as the operational and
product expertise gained through Pure Sunfarms' cannabis success in
Canada.
Internationally, Village Farms is targeting selected, nascent,
legal cannabis and CBD opportunities with significant medium- and
long-term potential, with an initial focus on the Asia-Pacific
region and Europe. In the Netherlands, it is the only North
American producer to hold one of ten cannabis licenses in this
limited license country.
Media ContactTom McClatchey
Tmcclatchey@puresunfarms.com
1 Q2 2023 as compared to Q2 2024 based on estimated retail sales
of pre-rolls and infused pre-rolls from HiFyre.2 Based on estimated
retail sales from HiFyre, other third parties and provincial
boards.
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