Building upon the successful announcement at Davos earlier this
year, WISeKey International Holding Ltd (“WISeKey”) (SIX: WIHN,
NASDAQ: WKEY), a forefront leader in cybersecurity, digital
identity, and Internet of Things (IoT) solutions, is excited to
announce the next phase of its groundbreaking initiative to
digitalize over $500 million worth of Italian Renaissance
Art under the ownership of
GMA.
This initiative is a collaboration between WISeKey’s subsidiary,
WISe.Art, and the GMA, targeting the digitalization of masterpieces
by Caravaggio, Beato Angelico, Tiziano, Tintoretto, Rubens,
Rembrandt, Verocchio, and Raffaello di Sanzio. By transforming
these timeless treasures into digital form, the project aims to
extend the reach of Italian artistic heritage globally, making it
accessible beyond the confines of museums and private
collections.
Revolutionizing Art and Investment with the Renaissance
CoinA cornerstone of this initiative is the introduction
of the Renaissance Coin, a pioneering development in the art
investment sphere. These Artistic Security Tokens, differing
fundamentally from Bitcoins and NFTs, operate within a
regulated framework, offering a secure and legally compliant option
for art investors. The tokens represent a unique convergence of
physical artworks and their digital counterparts, honoring the
essence of these masterpieces while providing an innovative
investment opportunity. An exclusive event set for July
14 in Florence will mark the launch of the pre-registration
phase, featuring a remarkable presentation of Renaissance digital
art by the renowned artist Pedro Sandoval.
Technological Innovation and Security at the
HeartAt the core of this endeavor is the WISe.ART
platform, which employs
cutting-edge blockchain technology, including NFTs on the
Hedera blockchain, to create a secure, efficient, and
transparent marketplace for trading luxury collectibles and
artworks. The platform thoughtfully balances the need for Know
Your Customer (KYC) regulations with the desire for
user anonymity, facilitated by the TrustECoin token set
to launch in May, enabling discreet yet compliant NFT trading.
With over two decades of experience in security and object
authentication, WISeKey ensures the utmost security and
authenticity for artworks and their digital versions, minimizing
the risk of digital counterfeiting. Strategic partnerships,
including those with Hedera and GMA, underscore WISeKey’s unique
position in the market, enhancing its capabilities in crypto
expertise and innovative data offerings.The Hashgraph
Association (THA), the non-profit Swiss
organization behind the innovative distributed ledger
technology (DLT) of Hedera Hashgraph (“Hedera”), announced a
groundbreaking collaboration during the Davos 2024 event. This
joint initiative focuses on the legal and regulatory compliant
tokenization of art assets and equity-shares of WISe.Art AG.
The centerpiece of WISe.Art is the WISe.Art Marketplace built to
redefine the way art is bought and sold, bringing transparency,
security, authenticity, legal certainty, and fractional ownership
to the forefront of the global art world. Leveraging WISeKey's 25
years of proven expertise in cybersecurity and cryptography, the
platform introduces a novel approach to art transactions and
digital representation, ensuring a seamless and trustworthy
experience of value exchange for artists, collectors, and
enthusiasts.
In collaboration with artists, collectors, museums, and
prestigious galleries, WISe.ART and GMA are thrilled to present the
‘Digital Renaissance Project Italy.’
From 2024 to the Jubilee year 2025, this ambitious project will
digitize the Italian Renaissance artistic heritage, using
ultra-high-definition imagery and digital enhancements. This effort
is a milestone in transitioning Italian artistic heritage into the
digital age, extending its reach to a global audience.
As part of the initiative, an exclusive Renaissance Coin will be
launched, providing access to historic art treasures through
WISe.ART. This project connects art enthusiasts worldwide via the
Internet, allowing them to immerse in and admire this extraordinary
artistic heritage, some of which were previously limited to museums
and historical sites. This technological breakthrough enables these
treasures to be viewed and appreciated globally.
About GMA:Global Market of Artification (GMA)
is an innovative company, focused on offering NFT services. GMA
offers a unique tokenisation experience, enabling a new form of
investment in world-renowned artworks. The platform enables the
creation of an NFT that represents the digital rights of the
artwork granted by the artwork’s owner through a legal contract.
All the transactions are managed by the underlying Ethereum
Blockchain.
About The Hashgraph AssociationThe
Hashgraph Association supports training and education programs
across multiple industry verticals. In the forefront is the digital
enablement and empowerment of the public through broad adoption of
Hedera-powered enterprise-grade solutions and decentralized
applications (dApps), which includes innovation, accreditation, and
certification programs. As a non-profit organization headquartered
in Switzerland, The Hashgraph Association promotes and provides
funding for innovation, research and development for the benefit of
economic inclusion and with a positive environmental, social, and
governance (ESG) impact. For information about The Hashgraph
Association, visit www.hashgraph-association.com.
About WISeKey:WISeKey International Holding Ltd
(“WISeKey”, SIX: WIHN; Nasdaq: WKEY) is a global leader in
cybersecurity, digital identity, and IoT solutions platform. It
operates as a Swiss-based holding company through several
operational subsidiaries, each dedicated to specific aspects of its
technology portfolio. The subsidiaries include (i) SEALSQ Corp
(Nasdaq: LAES), which focuses on semiconductors, PKI, and
post-quantum technology products, (ii) WISeKey SA which specializes
in RoT and PKI solutions for secure authentication and
identification in IoT, Blockchain, and AI, (iii) WISeSat AG which
focuses on space technology for secure satellite communication,
specifically for IoT applications, and (iv) WISe.ART Corp which
focuses on trusted blockchain NFTs and operates the WISe.ART
marketplace for secure NFT transactions.
Each subsidiary contributes to WISeKey’s mission of securing the
internet while focusing on their respective areas of research and
expertise. Their technologies seamlessly integrate into the
comprehensive WISeKey platform. WISeKey secures digital identity
ecosystems for individuals and objects using Blockchain, AI, and
IoT technologies. With over 1.6 billion microchips deployed across
various IoT sectors, WISeKey plays a vital role in securing the
Internet of Everything. The company’s semiconductors generate
valuable Big Data that, when analyzed with AI, enable predictive
equipment failure prevention. Trusted by the OISTE/WISeKey
cryptographic Root of Trust, WISeKey provides secure authentication
and identification for IoT, Blockchain, and AI applications. The
WISeKey Root of Trust ensures the integrity of online transactions
between objects and people. For more information on WISeKey’s
strategic direction and its subsidiary companies, please
visit www.wisekey.com.
About WISe.ART: WISe.ART platform
leverages WISeKey’s strong cybersecurity expertise, digital
identity technology, and the power of blockchain to offer a unique
marketplace for NFTs, connecting artists, buyers, and collectors,
while ensuring the provenance and authenticity of digital
artworks.
Disclaimer:This communication expressly or
implicitly contains certain forward-looking statements concerning
WISeKey International Holding Ltd and its business. Such statements
involve certain known and unknown risks, uncertainties and other
factors, which could cause the actual results, financial condition,
performance or achievements of WISeKey International Holding Ltd to
be materially different from any future results, performance or
achievements expressed or implied by such forward-looking
statements. WISeKey International Holding Ltd is providing this
communication as of this date and does not undertake to update any
forward-looking statements contained herein as a result of new
information, future events or otherwise.
Press and investor contacts:
WISeKey
International Holding LtdCarlos MoreiraChairman &
CEOTel: +41 22 594 3000info@wisekey.com |
WISeKey
Investor Relations (US)The Equity Group Inc.Lena Cati+1
212 836-9611/ lcati@equityny.comKatie MurphyThe Equity Group
Inc.+1 212 836-9612/ kmurphy@equityny.com |
|
GMAMaiorano
GregorioCEOTel +393334024970gregoriomaiorano@gmartification.comVia
del babuino 79 Roma |
The Hashgraph AssociationDustin
RotenbergCMOmedia@hashgraph-group.com |
This press release does not constitute an offer to sell, or a
solicitation of an offer to buy, any securities, and it does not
constitute an offering prospectus within the meaning of the Swiss
Financial Services Act (“FinSA”), the FInSa’s predecessor
legislation or advertising within the meaning of the FinSA.
Investors must rely on their own evaluation of WISeKey and its
securities, including the merits and risks involved. Nothing
contained herein is, or shall be relied on as, a promise or
representation as to the future performance of WISeKey.
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