Ashland accelerates application of super wetting technology, commercializes superior wetting agent for corn, soy, wheat, watermelon, other produce and florals
16 September 2024 - 9:00PM
Ashland has accelerated the application of the company’s new super
wetting technology platform announced last September. The company
has commercialized easy-wet™ 300 n super wetting agent for corn,
soy and wheat as well as watermelon, florals and other produce
including bananas, lettuce, tomatoes and more. Successful
field trials and customer pilots over the last year validates
Ashland’s strategy and demonstrates the company’s commitment to
quickly scaling high-performance, innovative and sustainable
technologies.
Easy-wet™ 300 n is a biodegradable, nonionic,
silicone-free, better processing and low-foaming wetting agent for
crop formulations. Developed using proprietary, patented
technology, easy-wet™ 300 n reduces spray drift beyond targeted
crops and demonstrates superior effectiveness at lower
concentrations in pesticide mixes. It provides better wettability
than non-silicone, non-ionic surfactants (NIS). The product
efficiently lowers water surface tension, ensuring full-coverage
delivery of active ingredients smoothly across leaf surfaces.
Ashland’s technology enables agricultural
retailers to improve their crop yields, unlocking organic
growth.
Ashland’s innovative easy-wet™ 300 n wetting
agent is biodegradable as defined by Organization for Economic
Co-operation and Development (OECD) Test No. 302B. It is
non-phytotoxic and enhances pesticide adhesion to leaves in a
silicone free formulation with sustainable attributes.
“Last fall Ashland launched seven exciting, new
technology platforms aligned to our core that could extend to
secondary markets with new and differentiated capabilities,” said
Alessandra Faccin, senior vice president and general manager, life
sciences, Ashland. “Easy-wet™ 300 n wetting agent balances the
age-old challenge of improving efficacy to feed more people by
growing more crops on less land, with sustainable attributes that
support our customers’ sustainability goals. This platform
extension is a prime example of Ashland’s purpose to responsibly
solve for a better world.”
“This new wetting agent offers high-value
performance and allows customers precise control to fine-tune their
formulations,” said Jean Jacques Gulka, business director, crop
care, life sciences, Ashland. “Our easy-wet™ 300 n wetting
agent is water-soluble, waste-free, and biodegradable,” he
concluded.
To learn more, discuss a trial and obtain a
sample, visit ashland.com/easywetcrop
About Ashland
Ashland Inc. (NYSE: ASH) is a global additives
and specialty ingredients company with a conscious and proactive
mindset for environmental, social, and governance (ESG). The
company serves customers in a wide range of consumer and industrial
markets, including architectural coatings, construction, energy,
food and beverage, personal care, and pharmaceutical. Approximately
3,800 passionate, tenacious solvers – from renowned scientists and
research chemists to talented engineers and plant operators –
thrive on developing practical, innovative, and elegant solutions
to complex problems for customers in more than 100 countries. Visit
ashland.com and ashland.com/ESG to learn more.
™ Trademark, Ashland, or its subsidiaries,
registered in various countries.
Media Relations: |
|
Carolmarie Brown |
|
+1 (302) 995-3158 |
|
ccbrown@ashland.com |
|
- Ashland has commercialized easy-wet™ 300 n super wetting agent
for corn, soy, wheat, watermelon, florals and other produce
including bananas, lettuce, tomatoes and more.
- Free of silicone and featuring low-foaming properties, Ashland
easy-wet™ 300 n reduces spray drift and ensures thorough coverage
of active ingredients across leaf surfaces.
- Ashland has accelerated the application of the company’s new
super wetting technology platform announced last September and has
commercialized easy-wet™ 300 n super wetting agent for corn, soy,
wheat, watermelon, florals and other produce including
- Ashland introduces easy-wet™ wetting agent for crop care FNL
20240916
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