Blockbuster Rewards Students With Free Rentals for Good Grades
09 December 2009 - 9:00PM
PR Newswire (US)
DALLAS, Dec. 9 /PRNewswire-FirstCall/ -- Blockbuster Inc.
(NYSE:BBINYSE: BBI.B) is giving students another reason to work
hard in the classroom. Through the "Good Grades, Free Rental"
program, children in kindergarten through 12th grade who earn an A
or B average on their report cards can head to participating
BLOCKBUSTER® stores nationwide to receive a free BLOCKBUSTER
Favorites® movie rental. "Blockbuster wants to help show students
one of life's great lessons: hard work has its rewards," said
Justin Lewis, chief marketing officer for Blockbuster. "We hope the
'Good Grades, Free Rental' program will give teachers and parents
another tool to provide positive reinforcement to school-age kids."
Qualifying students are eligible each grading period for one free
BLOCKBUSTER Favorites® movie rental, including non-new releases in
standard DVD format. To participate, students in kindergarten
through 12th grade can bring their original report card to any
participating BLOCKBUSTER store across the country. The report card
must be from the 2009/2010 school year, show a B average
(Satisfactory, 2.7 or 80% grade) or better, be signed by a parent
or legal guardian and be presented within 30 days of issuance.
Rentals must be made by an authorized renter on the BLOCKBUSTER
account of the student's parent or legal guardian. About
Blockbuster Blockbuster Inc. (NYSE:BBINYSE:BBI.B) is a leading
global provider of rental and retail movie and game entertainment.
The Company provides its customers with convenient access to media
entertainment anywhere and any way they want it - whether in-store,
by-mail, through vending and kiosks or digital download. With a
highly recognized brand name and a library of more than 125,000
movie and game titles, Blockbuster leverages its multi-channel
presence to further build upon its leadership position in the media
entertainment industry and to best serve the two million daily
global customers and more than 50 million annual global customers.
The company may be accessed worldwide at
http://www.blockbuster.com/ DATASOURCE: Blockbuster Inc. CONTACT:
Tami Cannizzaro of Blockbuster Inc., +1-214-854-3190 Web Site:
http://www.blockbuster.com/
Copyright