Blockbuster Selects Widevine(R) to Maximize Video Quality and to Reach Broadest Set of Internet-Connected Retail Devices Possibl
16 December 2009 - 1:00AM
Marketwired
Widevine, provider of multiplatform, multiformat DRM and video
optimization solutions, and Blockbuster Inc. (NYSE: BBI) (NYSE:
BBI.B), a global leader in entertainment, today announced that
Blockbuster will use Widevine's DRM and video optimization as a
part of its BLOCKBUSTER On Demand® Service to deliver a
high-quality entertainment experience to internet-connected retail
consumer electronic devices. Widevine's software is natively
supported in nearly all major brands of retail consumer
electronics.
BLOCKBUSTER On Demand® customers can browse and rent titles
directly through their connected device such as Samsung's Blu-ray
players and televisions for a seamless entertainment experience.
Widevine's DRM keeps the content secure while its video
optimization tools provide Blockbuster customers with the
highest-quality entertainment experience possible.
"Blockbuster customers are not only able to get their movie and
TV show rentals through our stores and through the mail, but also
directly through their internet-connected retail device," said
Bruce Anderson, senior vice president and general manager of
BLOCKBUSTER On Demand® Group. "We are very pleased with the
cinematic experience Widevine's video optimization tools provide
our customers. We feel that Widevine provides a significant
competitive advantage for Blockbuster by enabling a higher quality
viewing experience as compared to other on demand services. In
addition, Widevine's pervasive inclusion in consumer electronics
ensures our customers will be able to view content on the device of
their choice."
Widevine's multiplatform, multiformat DRM solution enables
Blockbuster to deliver content to any device, in any format for the
widest audience possible. Its video optimization tools provide a
high-quality entertainment experience on content streamed over the
internet. This includes instant start-ups, no buffering and trick
play capabilities such as rewind, fast-forward and bookmarking for
multi-location viewing.
"Blockbuster is able to offer their customers a truly seamless
entertainment experience with their BLOCKBUSTER On Demand®
Service," said Brian Baker, CEO of Widevine. "Widevine's DRM and
suite of video optimization tools will ensure that Blockbuster is
able to reach the widest audience possible while giving their
customers the high-quality entertainment experience they have come
to expect from Blockbuster."
About Widevine
Widevine provides digital media solutions for the delivery of
digital entertainment to any device. Hundreds of service providers
use Widevine's multiplatform, multiformat DRM and video
optimization solutions for securing high quality video and audio.
Today, millions of consumers enjoy digital entertainment secured
and optimized by Widevine on retail consumer electronics devices
and legacy STBs from all major consumer brands. With over 55
patents Widevine is an industry leader and innovator of content
protection and video optimization technologies.
Widevine is a privately held corporation headquartered in
Seattle, WA, funded by Cisco Systems, Inc. (NASDAQ: CSCO), Charter
Ventures, Constellation Ventures, Dai Nippon Printing Co., Ltd
(DNP), Liberty Global (NASDAQ: LBTYA), PaceSetter Capital Group,
Phoenix Partners, Samsung Ventures America (LSE: SMSN.GDR), TELUS
(NYSE: TU), VantagePoint Venture Partners, Western Technology
Investments and an unnamed corporation.
For more information, visit: www.widevine.com.
About Blockbuster
Blockbuster Inc. is a leading global provider of rental and
retail movie and game entertainment. The company provides its
customers with convenient access to media entertainment anywhere
and any way they want it -- whether in-store, by-mail, through
vending and kiosks or digital download. With a highly recognized
brand name and a library of more than 125,000 movie and game
titles, Blockbuster leverages its multi-channel presence to further
build upon its leadership position in the media entertainment
industry and to best serve the two million daily global customers
and more than 50 million annual global customers. The company may
be accessed worldwide at www.blockbuster.com.
All Rights Reserved. Widevine, Widevine Cypher, Cypher Virtual
SmartCard, Cypher VOD, Cypher DCP, Cypher Broadcast, Cypher Express
and Widevine Mensor are either registered trademarks or trademarks
of Widevine Technologies, Inc. All other trademarks and trade names
are the property of their respective owners. No express or implied
warranties are provided for herein and all specifications are
subject to change. The descriptions of Widevine Technologies'
patents and other intellectual property herein are not intended for
use in a legal proceeding to interpret or limit the scope or
meaning of the patents or their claims, or indicate that a Widevine
patent claim(s) are materially required to perform or implement any
of the listed items.
Contact: Amanda Burrows Widevine +1 206 254 3110 Email Contact
Randy E. Pruett Pierpont Communications for Blockbuster (214)
217-7300 Email Contact
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