By James R. Hagerty
Caterpillar Inc. said it had invested in Yard Club Inc., a San
Francisco-based startup that helps owners of heavy equipment rent
idle machines to one another, much as Airbnb Inc. helps people find
vacant homes or apartments for short stays.
Caterpillar, which makes construction and mining equipment,
didn't disclose the type or amount of financing provided to Yard
Club, founded in 2013 by Colin Evran. Mr. Evran, Yard Club's
31-year-old chief executive, also declined to disclose the
investment but called it "pretty substantial." Yard Club already
had attracted $1.6 million of venture capital in late 2013, he
said.
Yard Club has been testing its service in the Bay Area and
currently has about 700 pieces of equipment listed for rental. Mr.
Evran said Caterpillar dealers would help spread the service to
other places.
Excavators, bulldozers and other types of equipment often sit
idle between jobs, leaving owners' capital tied up in assets that
aren't being used regularly. To avoid the costs of owning idle
equipment, more users have turned to equipment-rental firms in
recent years. The American Rental Association, a trade group,
estimates that 54% of the U.S. equipment fleet is owned by rental
companies, up from around 40% a decade ago.
Caterpillar has responded to the rental trend by insisting that
its dealers set up CAT Rental Stores so they can rent as well as
sell equipment. That requires heavy spending by dealers to build up
rental fleets and exposes them to the risk of being stuck with lots
of idle equipment if the economy stalls.
Yard Club will list equipment from CAT Rental Stores as well as
from individual equipment owners, Mr. Evran said.
Write to James R. Hagerty at bob.hagerty@wsj.com
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