First of its kind security label will enable retailers to
effectively protect metallic merchandise
THOROFARE, N.J., May 2, 2022
/PRNewswire/ -- Solving one of the perennial problems associated
with protecting merchandise using RF-based Electronic Article
Surveillance (EAS) systems, Checkpoint Systems has today announced
it has developed a unique security label specifically for metallic
items.
Delivering a shrink reduction of up to 50% during trails with
leading US and European retailers, the Checkpoint RF
Metal™ Label will give retailers even more options
when it comes to protecting metallic items.
Protecting at-risk items
Historically, hardware items
like paint tins, drill bits and wrenches, as well as food and
beauty products packaged in metallic materials, like foil and cans,
have been difficult to protect without using defensive tactics,
such as display cabinets. This is because the metallic material on
such products absorbs the RF energy, making it harder to detect
items passing out of the store.
With over 50 years' experience developing innovative solutions
that meet the demands of retailers around the world, Checkpoint has
revealed another industry first, becoming the only security label
supplier with a dedicated solution to address this age-old
concern.
Outstanding trial results
During a series of trials at
retailers around the world, the Metal Label delivered incredible
results – reducing shrinkage across all product types, including
canned tuna, baby formula, deodorants, face creams and foil-lined
coffee products. Over a six-week period, one line saw shrinkage
reduce by as much as 85% by simply applying the new label, while
shrink was at least halved on most other products.
The Metal Label can be quickly applied in-store or at source and
can be used on most metallic object to create a strong visual
deterrent. It will give retailers peace of mind that their at-risk
items can now be displayed in prime positions whilst still being
protected. And, importantly, it will not impact the customer
experience, with the small label having minimal effect on the
visual appearance of products.
Ivan Gosling, Global Product
Manager at Checkpoint Systems, commented:
"This label is a
game-changer for retailers. Since RF technology was introduced,
there has always been a problem protecting metallic merchandise.
Some retailers have learned to live with it, others have resorted
to defensive measures, such as display cabinets, which naturally
affect customer engagement and subsequently sales. The Metal Label
is enabling most types of metallic items to now be protected in
open display environments, and shrinkage can be cut
significantly."
Checkpoint's RF Metal Label is available immediately.
About Checkpoint Systems, Inc.
(www.checkpointsystems.com)
A division of CCL Industries, Checkpoint Systems is one of
the only vertically integrated RF/RFID solution providers for
retail. With consumer demands accelerating at an extraordinary rate
driven by technology, Checkpoint delivers intelligent solutions –
bringing clarity and efficiency into the retail environment
anytime, anywhere. Through a unique offering of software, hardware,
labels, tags and connected cloud-based solutions, Checkpoint
optimizes retail operations and efficiencies with real-time
intuitive data delivered throughout the supply chain and in-store
resulting in improved profitability and an enriched consumer
experience. Checkpoint's intelligent retail solutions are built
upon 50 years of radio frequency technology expertise, innovative
high-theft and loss prevention solutions, market-leading software,
RFID hardware and comprehensive labelling capabilities to brand,
secure and track merchandise from source to shelf.
Twitter: @CheckpointSys
About CCL Industries
CCL Industries Inc., a world leader in specialty label and
packaging solutions for global corporations, small businesses and
consumers, employs approximately 19,000 people and operates 150
facilities in 25 countries on six continents with corporate offices
in Toronto, Canada, and
Framingham, Massachusetts. For
more information, visit
www.cclind.com.
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SOURCE Checkpoint Systems, Inc.