NEWPORT BEACH, Calif.,
June 24, 2020 /PRNewswire/ --
Chipotle Mexican Grill (NYSE: CMG) announced today that in
celebration of Pride month, it is teaming up with activist, TV
personality and brand superfan Karamo to host a Lunch &
Listen session on Chipotle's official TikTok channel. The session
will take place on Friday, June 26 at
2pm ET featuring TikTok creators in
discussion with Karamo about their experiences being prominent
voices in the LGBTQ+ community.
For every viewer that tunes into the Lunch & Listen session,
Chipotle will donate $1, up to
$50,000, to The Center for Black
Equity, the national leader in connecting members of the Black
LGBTQ+ community with information and resources to educate, engage
and empower their fight for equity and access. The brand will also
give away a total of 10,000 free burrito codes throughout the
stream to encourage its fans to have their own Lunch & Listen
sessions with members and allies of the LGBTQ+ community.
"We wanted to transform our TikTok platform into a resource that
both celebrates and educates people about Pride," said Chris Brandt, Chief Marketing Officer.
"Authenticity and inclusion are values that guide much of our
decision making as a purpose-driven organization."
On Instagram and Twitter, Chipotle's employee-driven 'Love What
Makes You Real' campaign will share individual stories of hope,
courage and connection. The campaign celebrates the people who are
essential to the business and the values that are essential to
them. Chipotle's P.R.I.D.E. (People Respecting Inclusivity,
Diversity and Education) employee resource group, which helps
represent and further support the LGBTQ+ community, identified
the team members that will be showcased in the campaign.
"The environment you're surrounded by often dictates your
comfort and openness with sharing who you really are," said
Andrew Harris, General Manager of
the Chipotle restaurant in Aurora,
Colorado. "I've never worried about how I identified at
Chipotle, or about my transgender career path. I know that I have
just as fair an option to succeed as anybody else."
As a longtime Pride supporter and company that fosters a culture
of inclusivity, Chipotle was recognized by Forbes as a 'Best
Employer for Diversity 2020' as well as a "Best Company" for
Diversity and Company Culture by Comparably. Chipotle is
committed to providing equal opportunities for success, and
empowering employees to be their true selves. Chipotle enables its
workforce by investing in the wellbeing of its employees and their
families with world-class benefits like access to mental healthcare
through Employee Assistance Programs. Further resources include
recently enhanced paid parental leave for adoptive parents,
same-sex couples, and paternity leave, as well as covered care and
surgical services for Transgender employees. To learn
more about Chipotle's commitment to cultivating a culture of
openness and awareness, visit the People section of its
Sustainability Report Update.
Free burrito offer is limited to one free regular-priced item
per offer code. Valid for one-time use only, online and in-app
only, for orders through participating Chipotle locations in the
U.S. Offer expires on 7/30/2020. Redemption is subject to
availability. Not valid on catering orders or delivery orders
through third-party platforms. May not be combined with other
offers. Additional restrictions may apply. Void where prohibited.
Msg & data rates may apply. Privacy Policy: chip.tl/privacy
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE:
CMG) is cultivating a better world by serving responsibly sourced,
classically-cooked, real food with wholesome ingredients without
artificial colors, flavors or preservatives. Chipotle had over
2,600 restaurants as of March 31, 2020, in the United
States, Canada, the United
Kingdom, France and Germany and is the only
restaurant company of its size that owns and operates all its
restaurants. With more than 85,000 employees passionate about
providing a great guest experience, Chipotle is a longtime leader
and innovator in the food industry. Chipotle is committed to making
its food more accessible to everyone while continuing to be a brand
with a demonstrated purpose as it leads the way in digital,
technology and sustainable business practices. Steve Ells,
founder and former executive chairman, first opened Chipotle with a
single restaurant in Denver, Colorado in 1993. For more
information or to place an order online,
visit WWW.CHIPOTLE.COM
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SOURCE Chipotle Mexican Grill, Inc.