- The relationship provides essential autonomous solutions for
specialty crop operations, particularly in the orchard and vineyard
sectors.
NEW HOLLAND, Pa.,
June 25,
2024 /PRNewswire/ -- New Holland, a brand of CNH
(NYSE: CNH), and Bluewhite, a leading autonomous technology company
enabling AI-driven autonomous farming, announced today a
multi-phase partnership to collaborate on distribution,
manufacturing and integration of Bluewhite's autonomous solutions
for New Holland tractors in North
America. This partnership will enable New Holland tractors
to operate fully autonomously in orchards, vineyards and other
specialty crop operations.
"Bluewhite has proven to be the leader in terms of implementing
autonomy in the specialty crops space, a market in great demand for
this type of innovation. The integration of Bluewhite into our
technology stack allows our customers to access much-needed
autonomous technology in an attainable aftermarket solution," said
Carlo Lambro, Brand President of New Holland. "With our
leadership position in specialty crops, the partnership with
Bluewhite complements our mission to continue to better serve our
customers, elevate their capabilities and bring more autonomy to
their operations."
Bluewhite, formerly Blue White Robotics, drives the growth of
resilient farms by bringing sustainable autonomous innovation to
permanent crop growers worldwide. The company's AI-driven
autonomous farm solution leverages AI, sensor fusion, advanced
vehicle integration and precision implements control to help
growers manage their fleets and data — and, ultimately, produce
more with less. Bluewhite works with over 20 leading permanent
crop growers, enabling autonomous farming on multiple crops and
tractor models across 150,000 acres in the U.S. Founded in 2017 by
Ben Alfi, Yair Shahar and Aviram
Shmueli, Bluewhite is headquartered in Tel Aviv with offices in Fresno, California.
"We're incredibly excited about collaborating with CNH and New
Holland to accelerate the adoption of autonomous technologies in
the field that not only improve productivity and profitability for
growers but also promote safe and sustainable methods of producing
food," said Ben Alfi, Chief
Executive Officer, Bluewhite. "Our long-term partnership with CNH
and New Holland combining leading autonomous technology with the
best tractors and harvesters in the orchards and vineyards sector
is a milestone in achieving our mission of making cutting-edge
innovation accessible to the agriculture sector. We have an
exciting journey ahead of us and we look forward to working with
partners like CNH and New Holland to continue bringing value to our
customers and growers everywhere."
The proven capabilities of Bluewhite in orchards and vineyards
bolsters New Holland's strategy to bring autonomous solutions
across all segments it serves, especially in the specialty crop
market. Building on our parent company CNH's acquisitions of Raven,
Augmenta, and Hemisphere, which are driving New Holland's autonomy
offerings for row crop and broad acre farmers, Bluewhite's unique
technology helps New Holland customers address immediate
challenges, such as labor shortages and rising operational costs in
the specialty crop market. Depending on the specific use case,
Bluewhite technology has proven to reduce operational costs by up
to 85% through a combination of savings in inputs, labor and
maintenance costs.
"With this tech we're not only helping address the financial
aspect of an operation by freeing up an operator to tackle other
tasks; we're alleviating some of the biggest pain points growers
contend with every day that slow them down during the most critical
times in the growing season," stated Paul
Welbig, precision product marketing director for New Holland
Agriculture North America. "When a grower is hard-pressed to secure
labor or schedules don't align, a difference in hours or a day can
significantly set an operation back financially and agronomically.
This technology brings relief to those situations."
This strategic partnership includes a three-phase, multi-year
initiative that advances the development and integration of
Bluewhite technology across the New Holland portfolio. Beginning
immediately, select New Holland dealers in the western U.S. have
the rights to sell, distribute and service Bluewhites's aftermarket
kits for existing New Holland tractors. Order writing will begin in
summer 2024, with future regional and global expansion to come to
ensure broader New Holland customer access. New Holland and
Bluewhite are also exploring future possibilities for
factory-installed solutions.
Imagery and additional resources
Images and additional
product resources regarding New Holland and Bluewhite can be
downloaded here and used for publication purposes.
For over 125 years, New Holland has supported farmers with
the technology, solutions, and services they need for productive
agriculture. It has a history of driving innovation, providing the
answers to customer needs with a broad range of agricultural and
light construction equipment. With proven production machines that
utilize the latest alternative fuel technology to power the
sustainable revolution in farming, we are the sector's clean energy
leader. Our expertise and innovations are backed by precision
connected services and supported by a dedicated and global dealer
network with a strong territory presence.
With you, season after season.
New Holland is a brand of CNH Industrial N.V. (NYSE: CNH) a
world-class equipment, technology and services company. More
information about CNH can be found online at
www.cnh.com
About Bluewhite
Bluewhite, formerly Blue White Robotics, drives the
growth of resilient farms by bringing sustainable autonomous
innovation to permanent crop growers worldwide. The company's
solution combines sensor technology, advanced AI algorithms, and a
user-friendly experience to help growers manage their fleets and
data– and ultimately produce more with less. Bluewhite works with
over 20 leading permanent crop growers, enabling autonomous farming
across 150,000 acres of farmland in the US. Founded in 2017 by
Ben Alfi, Yair Shahar, and Aviram
Shmueli, Bluewhite is headquartered in Tel Aviv with offices in Fresno, California.
For more information contact
New Holland Press Contacts
Aimee Culbert
New Holland Agriculture
Public Relations, North
America
Phone: +1 717-413-3367
Email: aimee.culbert@newholland.com
Charlie O'Brien
Curious Plot
Phone: +1 319-427-3846
Email: cobrien@curiousplot.agency
Bluewhite Press Contact
Josh Schaefer
Headline Media
Phone: +972-050-790-4505
Email: Josh@headline.media
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SOURCE Bluewhite; CNH
