IHOP Restaurants Add Wines, Beers and Champagne to Menus in Select Locations
12 August 2021 - 10:00PM
Business Wire
IHOP Now Offering Guests a Taste of New
‘Bubbles, Wine & Brews’ Menu
Today, IHOP® unveiled its new libations menu of ‘Bubbles, Wine
& Brews,’ available at select locations.* The exclusive menu
features domestically and locally sourced beers, as well as wine
options.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210812005041/en/
IHOP adds new beverage options (Photo:
Business Wire)
The new menu is available at three select IHOP restaurants in
San Diego and New Mexico and will continue expansion to New York,
Rhode Island, Maryland, Ohio and more in the coming months. This
soft launch allows IHOP to pilot, test and learn from guest
receptivity and feedback to optimize the menu rollout and new
offerings more broadly.
The ‘Bubbles, Wine & Brews’ menu includes mimosas and wines
from Barefoot by the glass as well as beer from Bud Light, Blue
Moon, and Corona. During this test rollout, local IHOP restaurants
may also feature locally brewed beer and wines for a curated, local
taste of the region. The new beverage menu is available for dine-in
only, with prices varying by location.
“Our recent ‘Drinks and Dining Survey[1]’ unveiled this is the
perfect time to launch our alcohol beverage menu and gauge
excitement about these new offerings, as 66% of our recent guests
and 58% of our younger guests (ages 21-34) have been craving an
alcoholic beverage to accompany some of their IHOP favorites,” said
Jay Johns, President, IHOP. “As we continue to focus and expand on
our daytime and evening menu options, adult beverages offer a
terrific innovation and evolution to enjoy IHOP for every
occasion.”
At these select locations, IHOP is proud to offer Barefoot
Bubbly Brut, Barefoot Bubbly Chardonnay and Barefoot Cabernet
Sauvignon wines produced by E.& J. Gallo Winery, the largest
family-owned winery in the U.S.
The new menu is the latest embodiment of IHOP’s ongoing
commitment to their guests’ evolving tastes and transcending beyond
breakfast with beverage pairings to elevate every meal. IHOP’s
culinary team curated a list of their pairings:
- The fizzy zing of a Barefoot Bubbly Brut mimosa cutting through
the richness of IHOP’s Original French Toast
- Pairing a glass of smooth, medium-bodied Barefoot Chardonnay
with the big flavors of IHOP’s Southwest Chicken Burrito or
Bowl
- IHOP’s savory Sirloin Steak Tips make the perfect pair with
Barefoot’s smooth Cabernet Sauvignon
- A crisp, clean Corona Extra puts out the flame from IHOP’s
Spicy Poblano Omelette
[1] IHOP Drinks and Dining Survey was conducted in July 2021
with 1,000 adults 21-70 years old using an online data collection
methodology. The responses were collected by Toluna.
For more information, follow @IHOP on Twitter and Instagram.
*Must be 21+. Void where prohibited. Available for dine-in only.
Participation may vary.
ABOUT INTERNATIONAL HOUSE OF PANCAKES, LLC
For more than 62 years, IHOP has been a leader, innovator and
expert in all things breakfast, any time of day. The chain offers
65 different signature, fresh, made-to-order breakfast options, a
wide selection of popular lunch and dinner items, including
Ultimate Steakburgers. IHOP restaurants offer guests an affordable,
everyday dining experience with warm and friendly service. As of
December 31, 2020, there are 1,772 IHOP restaurants around the
world, including restaurants in all 50 states and the District of
Columbia, Puerto Rico and Guam as well as Canada, Ecuador, India,
Mexico, Pakistan, Panama, Peru, the Kingdom of Saudi Arabia, and
Thailand. IHOP restaurants are franchised by affiliates of
Glendale, Calif.-based Dine Brands Global, Inc. (NYSE: DIN).
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version on businesswire.com: https://www.businesswire.com/news/home/20210812005041/en/
Candice Jacobson IHOP Communications Media@IHOP.com Or Zevenia
Dennis DeVries Global on behalf of IHOP
zdennis@devriesglobal.com
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