POWHATAN, Va., July 23, 2019 /PRNewswire/
-- Envestnet MoneyGuide, creator of the industry's
leading financial planning software platform, today announced the
enhanced release of MyBlocks, an innovative new digital client
engagement tool. MyBlocks facilitates incremental financial
decisions through a captivating user interface where key financial
wellness topics such as: social security, retirement compatibility,
college loan debt, and building an emergency fund are broken up
into bite-size "blocks." MyBlocks is a separate product
offering outside of the firm's MoneyGuide suite.
Applicable to all financial professionals, MyBlocks allows
advisors to engage prospects and clients of all ages and financial
backgrounds. "We wanted to create a familiar user experience to
break down client and advisor inhibitions toward financial
planning," said Tony Leal,
President of Envestnet MoneyGuide. "MyBlocks is designed to
feel like a consumer technology interface. It paves the way for an
entirely new approach to financial discussions, where clients are
in control to explore various financial topics of their choosing,
while the advisor provides advice and solutions to their
concerns."
A Digital Marketing Tool to Accelerate the Path from Prospect
to Client
- Newly released, self-registration feature – equips
advisors with a custom link to reach prospects more efficiently in
their digital marketing efforts. The link serves as a prospect
engagement and lead generation tool for advisors to use on their
websites, in email campaigns or on social media channels; and can
be used to promote as an additional service offering for existing
clients.
- Integrated data aggregation with Envestnet | Yodlee –
now including a suite of Yodlee FinApps, which allow for linking
accounts, viewing a summary of accounts, reviewing transactions,
budgeting, and analyzing expenses. For those advisors with
MoneyGuide subscriptions, this data will import into a full
financial plan, eliminating the need to request paper
statements.
- Enhanced prospecting feature with Redtail CRM –
prospects who go through MyBlocks self-registration will be
imported into Redtail as a new prospect and/or household. Prospects
will appear under opportunities and notifications can be created in
Redtail to notify the advisor when a new prospect has been added.
Prospect workflows and activities can also be set up within Redtail
for MyBlocks prospects.
"With MyBlocks, we have taken the guess work out of how to
engage investors. We've created a familiar experience, delivering
an incredibly broad range of valuable financial answers that
investors deserve," said Kevin
Hughes, Chief Growth Officer of Envestnet MoneyGuide.
"The use cases for financial professionals to get value out of each
block is quite vast, my personal favorites are with prospecting,
working with extended family and complimenting their incredible
story telling skills."
The MyBlocks Ecosystem
Twenty-one blocks are currently available with more being
developed every month. Each block is grouped by topic, such as,
- Protect Your Family: life insurance and long-term
care
- Explore Retirement Topics: social security, health care,
and longevity
- Have Some Fun: retirement compatibility game and an
inflation quiz
- FastPath to Freedom: credit card debt, college
loan debt, retirement savings, building an emergency fund and,
saving for an experience or financial goal
Blocks addressing long-term care analysis, income protection,
and financial goals and concerns, are scheduled to be released
later this quarter.
"MyBlocks is the most significant innovation in the financial
planning space since the launch of MoneyGuidePro nearly 20 years
ago," said Joel Bruckenstein,
financial services FinTech expert. "Because they are quick and easy
to use, and because they can be incorporated into a collaborative,
or even a self-service model, blocks open up financial planning to
a new audience that was previously priced out of the market.
MyBlocks can address the needs of those just starting out on their
financial journey, as well as those preparing to retire or already
retired."
MyBlocks integrates with all current configurations of
MoneyGuide financial planning software, including MoneyGuideOne,
MoneyGuidePro®, and MoneyGuideElite. Additional
blocks and integrations will be rolled out throughout 2019 and
continue into 2020. For a limited time, new users who
purchase MyBlocks will receive free aggregation with Yodlee, if
purchased before September 30,
2019.
For more information on MyBlocks, interested parties can attend
a webinar on Thursday, July 30, at
4:00 PM ET, by signing up here.
For more information on Envestnet MoneyGuide, or to learn more
about its suite of products, visit www.moneyguidepro.com.
About Envestnet MoneyGuide
Envestnet, Inc. (NYSE: ENV) is a leading provider of intelligent
systems for wealth management and financial wellness. Envestnet's
unified technology empowers enterprises and advisors to more fully
understand their clients and deliver actionable intelligence that
drives better outcomes and improves lives.
Envestnet Wealth Solutions enables enterprises and advisors to
better manage client outcomes and strengthen their practices
through its leading Wealth Management Operating System and advanced
portfolio solutions. Envestnet | Tamarac provides portfolio
management, reporting, trading, rebalancing and client portal
solutions for registered independent advisers ("RIAs"). Envestnet |
MoneyGuide provides goals-based financial planning applications.
Envestnet Data & Analytics enables innovation and insights
through its Envestnet | Yodlee data aggregation platform.
More than 96,000 advisors and more than 3,800 companies
including: 17 of the 20 largest U.S. banks, 43 of the 50 largest
wealth management and brokerage firms, over 500 of the largest
Registered Investment Advisers, and hundreds of Internet services
companies, leverage Envestnet technology and services. Envestnet
solutions enhance knowledge of the client, accelerate client
on-boarding, improve client digital experiences, and help drive
better outcomes for enterprises, advisors, and their clients.
For more information on Envestnet | MoneyGuide, visit
www.moneyguidepro.com and follow @MoneyGuidePro.
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SOURCE Envestnet MoneyGuide