Express Launches Dream Big Project
17 September 2020 - 10:00PM
Business Wire
- Brand Kicks Off Giving Initiative Powered by GoFundMe with a
Virtual Summit and Establishes Today as the First-Ever Dream Big
Day
- Hosted by Fashion Expert and TV Personality Tan France, the
Summit Will Feature Brittany Xavier, Brice Griffin, Dale Moss,
Iskra, Jeannie Mai, Jonathan Bennett and More
- Express to Match Customer Donations Made Today Up to
$50,000
Fashion apparel retailer Express, Inc. (NYSE: EXPR), announces
the introduction of a new giving program called The Dream Big
Project, hosts the Dream Big Virtual Summit this evening at 5:00
p.m. EST and establishes today as ‘Dream Big Day’.
“One of the four foundational pillars of The EXPRESSway Forward
strategy is about reinvigorating our brand, and customers are just
beginning to see our new brand positioning brought to life through
our imagery, messaging and the experience in our stores and
online,” said Tim Baxter, Express Chief Executive Officer. “The
Dream Big Project is a way to extend our brand purpose – which is
to Create Confidence and Inspire Self Expression – to our giving,
and connect our associates to our customers and communities. Dream
Big Day is a way for all of us at Express to do good, to give back
and to have a positive impact by supporting causes and
organizations that encourage people to believe in themselves and
follow their dreams.”
The Dream Big Project will be an ongoing initiative and is
powered by GoFundMe. Express will amplify the Dream Big Project
across its marketing channels and through the GoFundMe partnership,
engage customers to be a part of the initiative. For the launch,
funds raised through brand and customer donations will benefit the
GoFundMe Small Business Relief Fund to provide relief for
entrepreneurs who have been impacted by the pandemic. Donations are
tax-deductible to the extent allowed by the law and will go
directly to the fund supported by GoFundMe.org, which provides
matching micro-grants to qualifying small businesses. Later this
fall, a group of Small Business Heroes will be selected by Express
and highlighted across the Brand’s social and digital channels as
well as given an additional donation to support their work.
In celebration of the launch of the Dream Big Project, Express
has designated September 17th Dream Big Day and will showcase a
number of inspiring small businesses through its social and digital
channels. Express customers can get involved through online and
in-store donations through December 31st and today only – in honor
of Dream Big Day – the Company will match customer donations up to
$50,000.
Dream Big Day will culminate with a virtual summit and
fundraising event this evening at 5PM EST hosted by Express brand
partner, fashion expert and TV personality, Tan France. This
ticketed digital event will be open to the Express community and
feature the cast of the Fall Campaign along with special guest
speakers united by a shared passion for making a positive
difference in the world, including: Brittany Xavier, Global Fashion
Influencer; Brice Griffin, Comedic Actor; Dale Moss, Former Pro
Athlete, Commentator & Philanthropist; Iskra, Entrepreneur,
Model & Body Confidence Advocate; Jeannie Mai, Emmy Award
Winning TV Host; Jonathan Bennett, Actor & Author; and more.
The evening will offer workshops, panel discussions on topics such
as driving thought leadership, navigating careers and tapping
hidden potential, and brand giveaways. Proceeds from ticket sales
benefit the GoFundMe Small Business Relief Fund.
For more information on the Express Dream Big Project, to learn
how to qualify for a grant or to follow the inspiring stories of
the Small Business Heroes, customers can visit
Express.com/DreamBigProject or follow @express on Instagram. To
view the full event schedule and RSVP for the event, visit
createcultivate.com/express.
Donations made directly to the GoFundMe Small Business Relief
Fund on the GoFundMe.com website, including ticket purchases to the
Dream Big Project Virtual Summit, are subject to GoFundMe’s
processing fees.
About Express, Inc.
Express is a modern, versatile, dual gender apparel and
accessories brand that helps people get dressed for every day and
any occasion. Launched in 1980 with the idea that style, quality
and value should all be found in one place, Express has always been
a brand of the now, offering some of the most important and
enduring fashion trends. Express aims to Create Confidence &
Inspire Self-Expression through a design & merchandising view
that brings forward The Best of Now for Real Life Versatility.
The company operates over 500 retail and factory outlet stores
in the United States and Puerto Rico, as well as an online store.
Express, Inc. is traded on the NYSE under the symbol EXPR. For more
information, please visit www.express.com.
About GoFundMe
Started in 2010, GoFundMe is the world’s largest social
fundraising platform. The GoFundMe community has raised over $9
billion from more than 120 million donations for people, causes,
and organizations. GoFundMe is changing the way the world gives.
Find us on Twitter, Facebook, and Instagram.
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version on businesswire.com: https://www.businesswire.com/news/home/20200917005166/en/
Media: Matthew Owens SHADOW
Matthew@weareshadow.com Lauren Foster EXPRESS
lfoster@express.com
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