Fiverr Announces Expansion into Latin America with Launches in Brazil and Mexico
20 November 2020 - 12:00AM
Business Wire
Following successful entries into markets
across Europe, company expands localization efforts to Latin
America
Fiverr International Ltd., (NYSE: FVRR), the company that is
changing how the world works together, announced that it has
expanded its international footprint to Latin America, with
launches in both Brazil and Mexico. This follows successful entries
Fiverr made into a number of markets in Europe, including Germany,
France, Spain, the Netherlands, Italy and Portugal.
“Skilled and talented professionals exist everywhere and
providing opportunities for everyone is part of Fiverr’s purpose.
Expanding our geographic footprint continues to be a top priority
for Fiverr, and we believe there is a great opportunity in the
Brazilian and Mexican markets,” said Micha Kaufman, founder and CEO
of Fiverr. “By offering users in both countries local payment
solutions and the ability to communicate and interact in their
native language, not only are we providing a better platform
experience, but it will also help drive more efficient buyer
acquisition and conversion.”
Fiverr has already seen positive signals in Brazil. With small
businesses making up 96% of Brazilian companies, there is a large
opportunity to increase brand awareness and subsequently bring new
customers to the platform. Fiverr is not only launching in
Portuguese but also offering local payment options for buyers in
the form of Boleto and Reis. Moreover, localizing the platform for
the Brazilian market gives skilled professionals there the ability
to take talents that they may have and monetize them, safely,
through digital work. In the past year, Fiverr saw a 137% increase
in new freelance registrations coming from Brazil.
Mexico is also a country wherein Fiverr has been strong in the
past, but sees further opportunity by creating a local language
site and offering local payment solutions. In Mexico, buyers will
be able to pay with Mexican Peso and a newly established
partnership will allow them to pay with cash at Oxxo, Mexico’s
leading convenience store chain. This opens an important channel
for Fiverr to reach millions of people in a country where many
transactions are made in cash. Freelancing is also a growing trend
in Mexico - during Q3 2020, Fiverr saw a 109% year-over-year
increase in freelancers joining the platform.
About Fiverr
Fiverr’s mission is to change how the world works together. For
over 10 years, the Fiverr platform has been at the forefront of the
future of work connecting businesses of all sizes with skilled
freelancers offering digital services in more than 400 categories,
across 8 verticals including graphic design, digital marketing,
programming, video and animation. In the twelve months ended
September 30, 2020, over 3 million customers bought a wide range of
services from freelancers across more than 160 countries. We invite
you to become part of the future of work by visiting us at
fiverr.com, read our blog and follow us on Facebook, Twitter and
Instagram.
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version on businesswire.com: https://www.businesswire.com/news/home/20201119005190/en/
Press Contact Siobhan Aalders press@fiverr.com
Holly Steffy press@fiverr.com
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