Brown-Forman and The Coca-Cola Company Announce Plans to Debut Jack Daniel’s® Tennessee Whiskey and Coca-Cola®™ Ready-to-Drink Cocktail
13 June 2022 - 9:45PM
Business Wire
Brown-Forman Corporation (NYSE: BFA) (NYSE: BFB) and
The Coca-Cola Company (NYSE: KO) today announced a global
relationship to debut the iconic Jack & Coke cocktail as a
branded, ready-to-drink (RTD) pre-mixed cocktail option.
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Jack Daniel’s & Coca-Cola RTD,
inspired by the classic bar cocktail, will be made with Jack
Daniel’s Tennessee Whiskey and Coca-Cola. (prototype can, Courtesy
of Brown-Forman Corporation/The Coca-Cola Company)
Jack Daniel’s & Coca-Cola RTD, inspired by the
classic bar cocktail, will be made with Jack Daniel’s Tennessee
Whiskey and Coca-Cola. The beverage will be available in markets
around the world, with initial launch planned for Mexico in late
2022.
“This relationship brings together two classic American icons to
deliver consumers a taste experience they love in a way that is
consistent, convenient, and portable,” said Lawson Whiting, CEO and
President of Brown-Forman Corporation, the largest American-owned
spirit and wine company. “Brown-Forman has been a leader in the
ready-to-drink category since we launched our first Jack Daniel’s
RTD more than 30 years ago. Coca-Cola perfectly complements Jack
Daniel’s and our existing RTD offerings, enabling us to accelerate
expansion and continue to grow our business around the world.”
“We keep consumers at the center of everything we do as we
continue to develop our portfolio as a total beverage company, and
that includes new products with our iconic Coca-Cola brand,” said
James Quincey, Chairman and CEO of The Coca-Cola Company. “We are
excited about our new relationship with Brown-Forman and look
forward to the introduction of Jack Daniel’s & Coca-Cola.“
The can and packaging, which will feature two of the world’s
most recognizable and valuable trademarks in Coca-Cola and Jack
Daniel’s, will include clear responsibility symbols stating that it
is to be enjoyed only by consumers of legal drinking age. Jack
Daniel’s & Coca-Cola RTDs will adhere to responsible marketing
practices held by Brown-Forman and The Coca-Cola Company.
The global benchmark for alcohol beverage volume (ABV) is 5% but
will vary depending on the market. A zero sugar version of the
beverage will also be available.
About Brown-Forman Corporation
For over 150 years, Brown-Forman Corporation (NYSE: BFA) (NYSE:
BFB) has enriched the experience of life by responsibly building
fine quality beverage alcohol brands, including Jack Daniel's
Tennessee Whiskey, Jack Daniel's Tennessee RTDs, Jack Daniel's
Tennessee Honey, Jack Daniel's Tennessee Fire, Jack Daniel's
Tennessee Apple, Gentleman Jack, Jack Daniel's Single Barrel,
Woodford Reserve, Old Forester, Coopers’ Craft, The GlenDronach,
Benriach, Glenglassaugh, Slane, Herradura, el Jimador, New Mix,
Korbel, Sonoma-Cutrer, Finlandia, Chambord, and Fords Gin.
Brown-Forman’s brands are supported by approximately 4,700
employees and sold in more than 170 countries worldwide. For more
information about the company, please visit
http://www.brown-forman.com/. Follow us on Twitter, Instagram, and
LinkedIn.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company
with products sold in more than 200 countries and territories. Our
company’s purpose is to refresh the world and make a difference. We
sell multiple billion-dollar brands across several beverage
categories worldwide. Our portfolio of sparkling soft drink brands
includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee
and tea brands include Dasani, smartwater, vitaminwater, Topo
Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka.
Our nutrition, juice, dairy and plant-based beverage brands include
Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re
constantly transforming our portfolio, from reducing sugar in our
drinks to bringing innovative new products to market. We seek to
positively impact people’s lives, communities and the planet
through water replenishment, packaging recycling, sustainable
sourcing practices and carbon emissions reductions across our value
chain. Together with our bottling partners, we employ more than
700,000 people, helping bring economic opportunity to local
communities worldwide. Learn more at www.coca-colacompany.com and
follow us on Twitter, Instagram, Facebook and LinkedIn.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220613005461/en/
Brown-Forman Corporation/Jack Daniel’s: Media: Elizabeth
Conway, Elizabeth_Conway@b-f.com Investors and Analysts: Sue
Perram, Sue_Perram@b-f.com The Coca-Cola Company: Media:
Scott Leith, sleith@coca-cola.com Investors and Analysts: Tim
Leveridge, koinvestorrelations@coca-cola.com
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