Kuke Music to
Launch Innovative Classical Music Car Connectivity
Application
BEIJING, Feb. 22,
2024 /PRNewswire/ -- Kuke Music Holding Limited
("Kuke" or the "Company") (NYSE: KUKE), a leading classical music
service platform in China,
announced the Company plans to officially enter the classical music
car connectivity market in the second quarter of 2024. This
strategic move is accompanied by the launch of a new application
designed exclusively for individual end-users, aimed at providing
classical music enthusiasts with a more convenient and high-quality
music experience.
The all-new car connectivity application will be integrated into
the onboard systems of various vehicle brands, offering
unparalleled classical music experiences for drivers and passengers
during their journeys. This user-friendly application, tailored for
end-users, is known for its intuitive interface and simple
operation, with the goal of delivering a smooth and seamless music
playback experience. Users will be able to access and play their
favorite classical music pieces effortlessly through various
interactive methods, including voice control and touchscreen.
The car connectivity application introduced by Kuke not only
encompasses a wide selection of classical music tracks but also
includes live concert recordings, works by renowned artists, and
exclusive content. In addition, the application features a
personalized recommendation system that intelligently suggests
music based on users' listening habits and preferences, further
optimizing the user experience.
Mr. Yu He, CEO of Kuke Music
Holding Limited, stated, "Classical music has a vast and loyal
audience. By launching this car connectivity application, we aim to
integrate classical music more closely into people's daily lives,
whether it's short commutes or long journeys, allowing them to
enjoy high-quality classical music."
Entering the car connectivity market and launching an
application designed for end-users not only showcases Kuke's
efforts in diversifying its business but also reflects the
company's proactive response to trends in the classical music
market. Kuke believes that through continuous innovation and
enhancing user experiences, it will further solidify its leading
position in the digital music industry and bring more value to
classical music enthusiasts.
About Kuke Music Holding Limited
Kuke is a leading classical music service platform in
China encompassing the entire
value chain from content provision to music learning services. By
collaborating with its strategic global business partner Naxos, the
largest independent classical music content provider in the world,
the foundation of Kuke's extensive classical music content library
is its unparalleled access to more than 900 top-tier labels and
record companies. Leveraging its market leadership in international
copyrighted classical music content, Kuke provides highly scalable
classical music licensing services to various online music
platforms, and classical music subscription services to over 800
universities, libraries and other institutions across China. In
addition, it has hosted Beijing Music Festival ("BMF"), the most
renowned music festival in China, for 24 consecutive years. Through
KUKEY, the Company's proprietary smart music learning solutions,
Kuke aims to democratize music learning via technological
innovation, bring fascinating music content and professional music
techniques to more students, and continuously improve the
efficiency and penetration of music learning in China. For more
information about Kuke, please visit https://ir.kuke.com/
Forward-looking Statements
This announcement contains forward looking statements. These
statements are made under the "safe harbor" provisions of the U.S.
Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as
"will," "expects," "anticipates," "aims," "future," "intends,"
"plans," "believes," "estimates," "confident," "potential,"
"continue" or other similar expressions. Statements that are not
historical facts, including but not limited to statements about
Kuke's beliefs and expectations, are forward-looking statements.
Forward-looking statements involve inherent risks and
uncertainties. A number of factors could cause actual results to
differ materially from those contained in any forward-looking
statement, including those in Kuke's registration statement filed
with the Securities and Exchange Commission. Further information
regarding these and other risks is included in Kuke's filings with
the SEC. All information provided in this press release is as of
the date of this press release, and Kuke undertakes no obligation
to update any forward-looking statement, except as required under
applicable law.
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SOURCE Kuke Music Holding Limited