New Macy’s Survey Reveals Festive Findings on Holiday Gifting Plans This Season
17 December 2014 - 1:00AM
Business Wire
Gift cards and clothing top the list of gifts
that holiday shoppers plan to buyMen are more likely than women to
search for hidden gifts at home or try to figure out a gift
intended for them
According to a recent online survey conducted by Harris Poll on
behalf of Macy’s among nearly 1,700 U.S. adults 18+ who are holiday
shoppers, more men than women snoop around to find out what gifts
they’ll be scoring during the holidays. In addition, findings show
that gift cards and clothing top the list when it comes to the
types of gifts that holiday shoppers plan to buy this season.
The survey found that among holiday shoppers, 43 percent of men
have searched for hidden gifts at home or tried to figure out what
was inside a gift intended for them, compared to 35 percent of
women. The difference is even greater among Millennials – 44
percent of Millennial men (ages 18-34) have searched for hidden
gifts at home compared to 19 percent of their female counterparts.
When it comes to hiding gifts to keep them a surprise, nearly three
in five (58 percent) holiday shoppers have hidden gifts for family
members.
The survey also gauged the pulse on what items holiday shoppers
plan to buy; the following categories were among the most
popular:
- Gift cards, 61 percent
- Clothing, 52 percent
- Toys and games, 48 percent
- Electronics, 33 percent
- Jewelry and watches, 29 percent
- Cosmetics and fragrances, 26
percent
- Home goods, 25 percent
“The research is very consistent with the items that have been
trending in popularity at Macy’s this holiday season,” said Louis
Mastrogiacomo, Macy’s senior vice president Fashion and Product
Office. “Outerwear like our Tommy Hilfiger packable down jackets,
is tracking high in popularity this time of year. In addition,
Charter Club cashmere zip hoodies and Calvin Klein performance
fleece have been favorites with our customers and these basics make
for great gifts as we head into the height of the winter season.
We’ve seen that shoes are among this year’s popular gifts – from
cozy slippers to cold weather boots to brave the elements. Mini
fragrances, such as rollerballs for women and travel sprays for
men, have also been among the hottest gifts of the year.”
The survey also found that seven out of ten (71 percent) holiday
shoppers research online for holiday gifts to buy, whether by
desktop, mobile device or tablet. Fifty-six (56) percent like to do
their holiday shopping research browsing in person at the stores.
Along with seeking help from Macy’s associates on-site, customers
can visit macys.com/gifts to do research before heading to the
store. Macy’s online guide has a wide variety of gift ideas,
including curated picks for every recipient on the list, from “The
Traveler” to “The Sports Fan” and everyone in between.
For last minute gift suggestions and images, please visit
http://pimsmultimedia.com/macys-holiday-2014/index.php. For Macy’s
media materials, including images and contacts, visit our online
pressroom at macys.com/pressroom.
MethodologyThe survey was conducted online within the
United States by Harris Poll on behalf of Macy’s from Oct. 23-27,
2014 among 2,011 adults ages 18 and older, among which 1,688 are
holiday shoppers. This online survey is not based on a probability
sample and therefore no estimate of theoretical sampling error can
be calculated. For complete survey methodology, including weighting
variables, please contact tracy.davis@macys.com.
About Macy’sMacy's, the largest retail brand of Macy's,
Inc. (NYSE:M), delivers fashion and affordable luxury to customers
at approximately 800 locations in 45 states, the District of
Columbia, Puerto Rico and Guam, as well as to customers in the U.S.
and more than 100 international destinations through its leading
online store at macys.com. Via its stores, e-commerce site, mobile
and social platforms, Macy's offers distinctive assortments
including the most desired family of exclusive and fashion brands
for him, her and home. Macy's is known for such epic events as
Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day
Parade®, as well as spectacular fashion shows, culinary events,
flower shows and celebrity appearances. Macy's flagship stores --
including Herald Square in New York City, Union Square in San
Francisco, State Street in Chicago, Dadeland in Miami and South
Coast Plaza in southern California -- are known internationally and
leading destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and
employees, Macy's helps strengthen communities by supporting local
and national charities giving more than $70 million each year to
help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at macys.com/pressroom.
About The Harris PollOver the last five decades, Harris
Polls have become media staples. With comprehensive experience and
precise technique in public opinion polling, along with a proven
track record of uncovering consumers’ motivations and behaviors,
The Harris Poll has gained strong brand recognition around the
world. The Harris Poll offers a diverse portfolio of proprietary
client solutions to transform relevant insights into actionable
foresight for a wide range of industries including health care,
technology, public affairs, energy, telecommunications, financial
services, insurance, media, retail, restaurant, and consumer
packaged goods. Contact us for more information.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20141216005173/en/
Macy’sJulie Strider Fukami,
646-429-5213julie.striderfukami@macys.comorTracy Davis,
646-429-7470tracy.davis@macys.com
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