Today's announcement continues the company's
vision of driving predictable outcomes for social commerce.
BOSTON, Oct. 22,
2024 /CNW/ -- Later, a leading social media and
influencer marketing partner for Fortune 5000 brands, partners with
Mavely, the Everyday Influencer Platform®, to bring affiliate
capabilities to creator campaigns. This offering unites
Mavely's performance-based affiliate marketing with Later's
influencer marketing technology platform and managed services to
address the most pressing challenge faced by marketers: measuring
and proving full-funnel impact.
Later's creator affiliate capabilities are powered by a
strategic partnership with Mavely, which provides a single
connection point for dozens of affiliate networks to its network of
85,000+ creators, driving influencer-enabled affiliate marketing at
scale. With this integration, brands and retailers using any of the
most popular affiliate networks can seamlessly enable creators to
drive social commerce through Later influencer marketing campaigns.
As a result, brands get a single view of traffic, orders, revenue,
and cost by campaign and by creator.
"We want to help marketers create predictable outcomes and drive
performance through social and influencer marketing," said
Scott Sutton, CEO, Later. "Customers
told us their greatest challenge with influencer campaigns is
driving attributable revenue. Connecting their affiliate networks
to Later-driven influencer campaigns helps marketers understand the
right creators to partner with for the specific results they
want."
The Mavely partnership enables brands engaging in Later
campaigns to incorporate affiliate links with the click of a
button, automatically generating and assigning unique links to
individual creators and in turn, attributing sales to specific
creators and helping brands identify top-converting influencers.
Creators also benefit from the new integration between Mavely and
Later's Link in Bio, where they can pull affiliate links into
conversion-focused storefronts to feature recommended products and
services and earn commission when their visitors transact on a
brand or retailer's ecommerce pages.
"We're excited to partner with Later to offer Mavely's social
selling toolset to their customers and creators," said Evan Wray, Co-Founder and CEO of Mavely. "This
partnership brings together Mavely's proven capabilities in social
commerce with Later's high-touch influencer campaigns, and
reinforces Mavely's focus on unlocking opportunities for millions
of creators to participate in performance-based campaigns."
Justin Withers, Chief Growth
Officer at Later, emphasized the solution's accessibility: "What
further makes this integration unique is there is no technical
implementation or code required to get started. No pixel
installation, no waiting on legal approval or web developers—setup
is rapid and friction-free across a variety of existing affiliate
networks. This allows marketers to focus on strategy and results
rather than technical hurdles."
Today's announcement from Later builds on its earlier launch of
AI-enabled social listening and continues the company's
transformation toward becoming a single influencer and social media
ecosystem for brands and creators. By providing a unified,
comprehensive solution for both organic social and influencer
strategies, Later is positioning itself at the forefront of the
industry's push towards seamless social commerce.
Learn more about Later's newest capability here:
https://later.com/affiliate-marketing/
About Later
Later is revolutionizing the social
and influencer marketing landscape with its unified social revenue
platform. Trusted by over eight million users, including leading
enterprise clients, Later helps marketers create high-performing
social content and collaborate with creators to expand reach, drive
engagement, and generate predictable ROI across all major social
platforms.
About Mavely
Mavely is the Everyday Influencer
Platform® that empowers real people to monetize their
content by promoting the world's favorite brands. Deploying a
performance-driven approach to influencer marketing, Mavely's
network of creators drives hundreds of millions of dollars each
year in sales for brand partners across diverse niches and
platforms, with attributable data from post to purchase. Mavely is
part of Rhyz, a subsidiary of Nu Skin Enterprises (NYSE: NUS).
Learn more about Mavely at joinmavely.com.
Media Contact - Agency
Jennifer Brown
JP Squared, LLC
jennifer@jpsquared.com
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