Company to Commemorate Rebranding with Bell Ringing at the New York Stock Exchange

New York & Company, Inc. (the “Company”) (NYSE:NWY), one of the largest omni-channel women’s specialty retailers offering exclusive celebrity and sub-brand collections, today announced that it will be changing its name to RTW Retailwinds, Inc. (NYSE:RTW) effective Monday, November 19, 2018.

Greg Scott, Chief Executive Officer said, “Our Company has evolved into one of the largest specialty women’s omni-channel and digitally enabled retailers with a powerful multi-brand lifestyle platform poised for growth. RTW reflects our vision to maximize the power of our platform to create destination celebrity and lifestyle brand assortments across categories and channels. We move forward strongly positioned to continue our expansion of NY&Co, expanding celebrity brands with the upcoming launch of Kate Hudson and entering intimate apparel – a core competency of our team. We are excited about our future and ability to continue to drive value creation for all RTW shareholders.”

The Company’s common stock will begin trading under the new name on the New York Stock Exchange as of the opening of trading on Tuesday, November 20, 2018 (the “effective time”). In celebration, RTW Retailwinds, Inc. is scheduled to ring the Opening Bell at the NYSE. In connection with the name change, the Company’s ticker symbol for its shares of common stock will change to “RTW” and the CUSIP number for the Company’s common stock will change to 74980D 100, each as of the effective time.

The company’s portfolio includes New York & Company, Fashion to Figure, and branded merchandise, including collaborations with Eva Mendes, Gabrielle Union and Kate Hudson. The name change does not affect the rights of the Company’s stockholders, creditors, customers or suppliers. No action is required to be taken by current shareholders in connection with the name and ticker change, and no change has been made to the Company’s share capital.

The NYSE will live stream the Opening Bell ceremony on its website at https://livestream.com/NYSE, beginning at 9:26 a.m. Eastern Time on Tuesday, November 20. A video of the bell ringing will also be archived on the same page.

About New York & Company

New York & Company, Inc. is an omni-channel women’s fashion retailer providing curated lifestyle solutions that are versatile, on-trend, and stylish at a great value. The specialty retailer, first incorporated in 1918, has grown to now operate 428 retail and outlet locations in 36 states while also growing a substantial eCommerce business. The Company’s branded merchandise, including collaborations with Eva Mendes, Gabrielle Union and Kate Hudson, is sold exclusively at these locations and online at www.nyandcompany.com. Additionally, certain product, press releases and SEC filing information concerning the Company are available at the Company’s website: www.nyandcompany.com.

Forward-looking Statements

This press release contains forward-looking statements, including statements made within the meaning of the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995. Such statements, including those relating to the name change, ticker change and CUSIP change, are subject to various risks and uncertainties that could cause actual results to differ from such forward-looking statements. In light of these risks and uncertainties, there can be no assurance that the forward-looking information contained in this release will in fact occur. The Company undertakes no obligation to revise the forward-looking statements included in this press release to reflect any future events or circumstances.

Investors/Media:ICR, Inc.Investors:Allison Malkin, 203-682-8200orMedia:Jessica Liddell/Julia Young, 203-682-8200

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