ON24 Expands Platform with Breakout Rooms to Advance Digital-First Engagement
28 April 2021 - 10:05PM
Business Wire
New ON24 Breakouts enables one-to-one and group
engagement in customized, branded digital events to help marketing
and sales accelerate the customer journey
ON24 (NYSE: ONTF) today introduced ON24 Breakouts, a new
engagement and collaboration functionality in the ON24 Digital
Experience Platform. ON24 Breakouts allow marketing and sales teams
to connect with audiences in multiple ways during and after their
customized and branded digital experiences, including one-to-one
discussions, group meetings, and peer-to-peer networking. With
availability first in ON24 Webcast Elite, ON24 is the only
purpose-built digital experience platform for marketers delivering
breakout room capabilities within a webinar experience. Now
organizations can create deeper engagement opportunities in their
digital events to convert their prospects into customers
faster.
Typical video and online meeting applications lack flexibility
to create customized branded events and generate limited engagement
data. ON24 Breakouts enables companies to create a seamless
experience between webinars and breakout rooms, showcase their
brand, and capture rich engagement data to better understand
audience interest and buying readiness.
Separate audiences into breakout rooms to keep multiple
conversations going and ensure there’s no dead end during a digital
experience. Audiences can easily move between breakout rooms and
live, simulive, or sim2live events. Capture audience data across
all event breakouts, including who joined and how long they
engaged, to deliver the next best action with potential
customers.
With more opportunities to connect speakers, attendees, and
sales in different two-way experiences during a webinar, marketing
teams can drive engagement and higher prospect conversion in the
following ways:
- Bridge opportunities with sales right within a webinar
experience– seamlessly move prospects to personalized, private
conversations with sales teams for immediate follow-up and keep the
customer journey going.
- Provide networking opportunities for attendees, speakers,
and sponsors – take audiences’ digital experiences to the next
level by connecting peers during virtual events or training
sessions, for example.
- Drive deeper engagement with speakers and subject matter
experts – let audiences interact with speakers and experts
through live Q&As to create a unique brand experience and
develop stronger connections.
“ON24 Breakouts furthers our vision to create the industry’s
most powerful, purpose-built digital experience platform for
marketing and sales to accelerate the buyer journey,” said Sharat
Sharan, founder and CEO of ON24. “With two-way engagement built in
the ON24 Digital Experience Platform, companies can move beyond
standalone video and meeting tools to drive more high-value
interactions during their branded digital experiences.”
ON24 Breakouts is available now for early adopters and planned
for availability in other ON24 digital experiences this summer. To
learn how marketing and sales teams can connect with audiences in
multiple ways during their customized and branded digital
experiences using ON24 Breakouts, join us at The ON24 Experience
virtual event on April 28, 2021. Register at
ON24.com/Experience.
About ON24
ON24 provides a leading cloud-based digital experience platform
that makes it easy to create, scale, and personalize engaging
experiences to drive measurable business growth. Today, we are
helping over 2,000 companies worldwide, including 3 of the 5
largest global technology companies, 4 of the 5 largest US banks, 3
of the 5 largest global healthcare companies, and 3 of the 5
largest global industrial manufacturing companies, convert millions
of prospects to buyers. Through interactive webinars, virtual
events, and always-on multimedia experiences, ON24 provides a
system of engagement, powered by AI, which enables businesses to
scale engagement, conversions, and pipeline to drive revenue
growth. The ON24 platform supports an average of 4 million
professionals a month totaling over 2.5 billion engagement minutes
per year. ON24 is headquartered in San Francisco with global
offices in North America, EMEA, and APAC. For more information,
visit www.ON24.com.
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© 2021 ON24, Inc. All rights reserved. ON24 and the ON24 logo
are trademarks owned by ON24, Inc., and are registered in the
United States Patent and Trademark Office and in other countries.
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version on businesswire.com: https://www.businesswire.com/news/home/20210428005104/en/
Media Contact: Roger Villareal press@on24.com Investor
Contact: Maili Bergman investorrelations@on24.com
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