Church's Texas Chicken® selected PAR Punchh® to Revolutionize Customer Engagement and Loyalty
21 August 2024 - 9:30PM
Business Wire
Crispy Engagement, Crunchy Solutions, Classic
Experience, Humble Service
Ever dreamt of your favorite meals doing more than just
satisfying your hunger? Picture this: every crispy, golden bite
from Church's Texas Chicken® not only delights your taste buds but
also brings you closer to exclusive rewards and offers. That’s the
new reality for guests of Church's Texas Chicken® as they select
ParTech, Inc. (PAR)'s industry-leading loyalty and offers solution,
PAR Punchh®, to enhance their customer experience. This
collaboration promises to redefine how customers engage with their
favorite chicken brand.
Crafting a Superior Experience
The story of Church's Texas Chicken is one of dedication to
quality and customer satisfaction. Known for its bold Texas flavor,
legendary hand-battered fried chicken and home-style sides, the
brand is committed to putting its guests first and seeking a deeper
connection with them leveraging PAR Technology, a leader in
restaurant tech innovation.
By choosing PAR’s Punchh platform, Church's Texas Chicken is
transforming its guest engagement and loyalty program. This
decision was driven by Punchh’s proven expertise in swiftly
implementing comprehensive loyalty solutions tailored to the
dynamic needs of the restaurant industry.
"Church's Texas Chicken's decision to team up with Punchh shows
their commitment to a unified guest experience," stated Savneet
Singh, CEO of PAR Technology. “Working together with them, we’re
not just strengthening their connection with fans, but also setting
them apart from the competition. By blending their iconic offerings
with our cutting-edge solutions, we’re creating a winning
feast!”
PAR Punchh's platform will empower Church's Texas Chicken to
streamline offer management and implement a full loyalty program to
drive customer satisfaction and loyalty. This collaboration marks a
significant milestone for both Punchh and Church's Texas Chicken,
signaling a joint commitment to elevating the customer experience
in the quick-service restaurant sector.
"PAR Punchh has consistently demonstrated the ability to quickly
implement comprehensive loyalty solutions that meet the dynamic
needs of large-scale operations for our brand," said Jessica
Wu-McConnell, Vice President of Digital and Loyalty at Church's
Texas Chicken. "Their responsive support and proven scalability
were key factors in our decision, ensuring a smooth and efficient
launch of our loyalty initiatives."
Rewards that Satisfy
Church's Texas Chicken has launched an all-new loyalty program,
Church’s Real Rewards™, at all their U.S. locations. This
program leverages Punchh’s Loyalty and Campaigns solutions to offer
a robust, points-based experience. Members receive a free 2-Piece
Leg & Thigh or 3-piece Tenders for signing up and can redeem
points for nearly anything on the menu, including a 16-piece
chicken meal.
And that's not all! To celebrate the launch of Church’s Texas
Chicken’s new REAL REWARDS loyalty program and improved
mobile app, the brand will be giving 500 lucky winners free
Church’s Texas Chicken for a year! To enter the “Church’s Texas
Chicken Free Chicken for a Year” sweepstakes, guests simply need to
sign up for REAL REWARDS on the new app or online by
September 4, 2024, and they will be automatically entered for the
chance to win. For details on the sweepstakes, visit the Church’s
Texas Chicken website.
For more information about PAR Punchh’s Loyalty Offers,
Engagement Platform, and its Services, please visit
partech.com.
About Church’s Texas Chicken® / Texas Chicken™
Founded in San Antonio, TX in 1952 by George W. Church Sr.,
Church’s Texas Chicken®, along with its sister brand Texas Chicken™
outside of the U.S., is one of the largest quick-service chicken
restaurant chains in the world. The brands specialize in Original
and Spicy Chicken freshly prepared throughout the day in small
batches that are hand-battered and double-breaded, tenders,
sandwiches, freshly baked Honey-Butter Biscuits™, and classic,
home-style sides all for a great value. Church’s Texas Chicken® and
Texas Chicken™ have more than 1,500 locations in 23 countries and
global markets and system-wide sales of more than $1.4 billion.
Owned by High Bluff Capital Partners and FS Investments since 2021,
Church’s® celebrated its 70th anniversary in 2022.
For more information, visit www.churchs.com and
www.texaschicken.com. You can also follow Church’s Texas Chicken®
on Facebook, Instagram, X (formerly Twitter) and TikTok.
About PAR Technology and Punchh
For over 40 years, PAR Technology Corporation (NYSE: PAR) has
led the industry in providing innovative solutions for restaurants
worldwide. Our industry-leading loyalty and customer engagement
platform, PAR Punchh®, trusted by over 30% of top restaurant
brands, empowers restaurants to build lasting connections with
their guests and drive business growth. Seamlessly integrating
in-store and digital experiences, Punchh leverages AI-powered tools
to create personalized campaigns that enhance guest engagement and
drive loyalty sales. Combining the expertise of PAR with Punchh's
leading digital marketing solutions, restaurants are equipped to
thrive in today's competitive market. Learn more at partech.com or
connect with us on LinkedIn, X (formerly Twitter), Facebook, and
Instagram.
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version on businesswire.com: https://www.businesswire.com/news/home/20240821701469/en/
Christopher R. Byrnes (315) 743-8376
chris_byrnes@partech.com
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